What should you look for when choosing?
For coeliac disease, first check the gluten-free label and all allergen information. Then consider the portion size and how the cake fits into the diet.
| What to look for |
What to check when buying |
Who it matters to |
| Gluten-free label |
Check that the packaging you buy is clearly labelled gluten-free, and read the current ingredients and allergen information. |
If my toddler has coeliac disease, I don’t want to rely on a brand name or a sugar claim when choosing breakfast cake. For around 46% of consumers, gluten-free suitability comes first. |
| Place in the breakfast routine |
Compare the sugars per 100 g and per portion served; don’t treat cake as a daily substitute for a suitable breakfast. |
I want to give my toddler a piece now and then without making cake a regular breakfast choice. For around 27% of consumers, this is the top priority. |
| Portion size and taking it with you |
Check the portion size and all allergen information; agree arrangements with childcare or school before packing it. |
When I pack something for my child, I want to choose a suitable amount and be clear about any other allergens. For around 27% of consumers, this matters most. |
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Frequently asked questions
Is breakfast cake with no added sugars also gluten-free?
No. A statement about sugar tells you nothing about gluten. For coeliac disease, only choose a product whose current packaging clearly states that it is gluten-free, and check the ingredients and allergens too.
Can gluten-free breakfast cake replace breakfast every morning?
Breakfast cake is not an obvious choice as the basis of a toddler’s daily breakfast. For children aged one to three, the Netherlands Nutrition Centre recommends bread and, for variety, breakfast cereals with no added sugar or salt. If your child has coeliac disease, always choose an option that fits their gluten-free diet.
How do I choose a portion of breakfast cake for a toddler?
Don’t automatically give your child the whole pack; choose an amount that suits the occasion. For the uncut cakes examined, Jumbo and Albert Heijn list reference portions of 25 g and 30 g; the AH bar is one 65 g portion. These pack portions are not specific recommendations for toddlers.
Can I pack gluten-free breakfast cake for childcare or school?
Agree this with childcare or school in advance, and follow their arrangements for food and allergens. Check what packaging and ingredient information they need, and mention any other allergens that are relevant to your child.