Who is this choice relevant for?

Visitors with coeliac disease

You’re looking for breakfast cake labelled gluten-free and want to avoid accidentally taking a standard version containing rye.

Families who want to share while out and about

You’d like to share pieces of gluten-free breakfast cake with several people during the parade, so you can take a whole cake and divide it up.

Visitors taking a single portion

You’re looking for a gluten-free breakfast cake bar for yourself or one other person, without having to cut it during the parade.

What should you look for when choosing?

First, check the gluten-free claim on the packaging. Then choose between a whole cake to share and an individual bar for when you’re out and about.

What to consider What to check when buying Who it matters to
Gluten-free version Read the current ‘gluten-free’ claim and the ingredients and allergen information on the packaging. The Crossed Grain trademark can also help you identify it. If I’m buying for someone with coeliac disease, I don’t want to mistake standard breakfast cake containing rye for the gluten-free version. Around 46% of consumers prioritise it being gluten-free.
A cake to share Compare the uncut 285 g and 300 g sizes, and think about how you’ll cut and serve the cake using clean utensils. When sharing with several people, I want to be able to divide up one gluten-free cake without placing it among snacks containing gluten. Around 36% of consumers prioritise a shareable size.
A portion that doesn’t need cutting Check whether a 65 g breakfast cake bar is right for the person you’re taking it for, and read the current gluten-free claim on this packaging too. While waiting and walking, I want to take one portion without needing a knife or chopping board. For around 18% of consumers, convenience matters most.

Common mistakes when taking it with you

  • Picking the standard version of a familiar brand

    A gluten-free version doesn’t mean that every breakfast cake from the same brand is gluten-free. For example, Peijnenburg lists rye flour in its standard natural breakfast cake; according to the Dutch Coeliac Association, rye naturally contains gluten.

    Check the exact version and look for the ‘gluten-free’ claim on the packaging when you buy it.

  • Relying only on an online product page

    Albert Heijn states that product ingredients, nutritional values and dietary or allergy information can change.

    So, check the packaging of the breakfast cake you’re actually taking with you every time you buy it.

  • Taking a whole cake without planning how to serve it

    When cutting and serving, gluten-free breakfast cake can come into contact with crumbs from food containing gluten.

    Take clean cutting and serving utensils with you, and keep the gluten-free cake separate.

  • Assuming every breakfast cake contains iodine

    A general reference to bakers’ salt doesn’t tell you whether it’s in the breakfast cake you’ve chosen.

    If iodine content is relevant to your choice, check the ingredients list for that version or ask the manufacturer.

Brands and product ranges to consider

Peijnenburg

A brand to consider if you want to share an uncut gluten-free breakfast cake.

  • PLUS lists an uncut 285 g gluten-free version; Jumbo displays the Crossed Grain symbol for this version.
  • Peijnenburg says its standard natural version contains rye flour. So, check which version you have.

Jumbo Lekker Vrij

This product range includes an uncut 300 g gluten-free breakfast cake.

  • Jumbo displays the Crossed Grain trademark for this cake.
  • The claim for this specific cake doesn’t apply to other Jumbo breakfast cakes; check the label on the version you choose.

AH Glutenvrij

A product range that includes a 65 g gluten-free breakfast cake bar for anyone taking a single portion.

  • The bar format means you don’t need to cut it during the parade.
  • Albert Heijn points out that ingredients and allergy information can change, so check the packaging.

Joybuy products related to this topic

Related products coming soon.

Frequently asked questions

When can breakfast cake be labelled ‘gluten-free’?

Under Commission Implementing Regulation (EU) No 828/2014, the ‘gluten-free’ claim may be used if the food sold to the final consumer contains no more than 20 mg/kg of gluten. So, the claim doesn’t mean that the product contains analytically zero gluten.

Is standard breakfast cake suitable for someone with coeliac disease?

Don’t assume so: standard breakfast cake may contain rye, a grain that the Dutch Coeliac Association says naturally contains gluten. Choose the exact version whose current packaging says ‘gluten-free’.

What does the Crossed Grain trademark on breakfast cake mean?

According to the Dutch Coeliac Association, the trademark indicates a gluten-free product that has been checked using the appropriate tests. It’s a useful identifier alongside the current product information on the packaging, which you should also read.

Does breakfast cake always contain iodine from bakers’ salt?

You can’t assume this is the case for every breakfast cake. If iodine content matters to your choice, check the ingredients list for the specific product or ask the manufacturer for information.

Can I rely on the allergen information on a product page?

Use the product page to find a version, but check the physical packaging when you buy it. Albert Heijn states that ingredients and dietary or allergy information can change.