Who is this choice for?

Children with confirmed coeliac disease

According to the Netherlands Nutrition Centre, coeliac disease requires a lifelong gluten-free diet. Parents and nursery staff should therefore check the gluten-free claim on the chosen packaging and make sure the lunch fits the arrangements for the child.

Nursery groups with arrangements for multiple allergens

If other allergens are a concern as well as gluten, the allergen information for the exact product variant is key. Albert Heijn lists milk and lupin in Peijnenburg cake, and its AH bar also carries warnings about sesame seeds and certain nuts.

Families looking to send in an occasional treat

A pre-portioned serving can make it easier to pack and hand out. Compare the packaging and portion size, and make a separate choice for everyday lunches that suits your child’s diet and nutritional requirements.

What should you look for when choosing?

Start by checking for a gluten-free claim and any other allergens. Then compare the portion and nutritional information, and check the nursery’s arrangements before packing the food.

What to consider What to check when buying Who it matters to
Gluten-free claim Look for ‘gluten-free’ on the packaging and check that it is the variant you intend to buy. Under Commission Implementing Regulation (EU) No 828/2014, the claim means the product contains no more than 20 mg/kg of gluten when sold to the final consumer. If my child has coeliac disease, I want to be able to recognise the gluten-free claim before sending the cake in. For around 50% of consumers, that reassurance matters most.
Other allergens and serving arrangements Read the allergen information on the exact product packaging and ask how the nursery stores and hands out food brought from home. If there are also arrangements relating to milk, lupin, sesame seeds or nuts, I want to know whether the chosen cake and the way it is served meet those requirements. For around 30% of consumers, this is the priority.
Portion and nutritional information Compare the portion size and the nutritional values listed per 100 g and per portion; check that the cake fits with the agreed lunch. For an occasional cake treat, I want to send a suitable amount without treating it as a regular lunch staple. Around 20% of consumers give this consideration priority.

Common mistakes

  • Assuming ‘gluten-free’ means free from all allergens

    According to Albert Heijn’s product information, Peijnenburg Ontbijtkoek glutenvrij contains milk and lupin. The AH Glutenvrij Ontbijtkoekreep also contains milk and lupin and may contain sesame seeds and certain nuts.

    Each time you buy it, compare the allergen information on the packaging with the arrangements for your child.

  • Confusing another nutritional claim with ‘gluten-free’

    ‘Zero’ or ‘no added sugars’ does not tell you whether a breakfast cake meets the EU requirements for the ‘gluten-free’ claim.

    First check that ‘gluten-free’ appears on the packaging of the product you have chosen. Then assess the sugars and other nutritional values separately.

  • Making gluten-free breakfast cake a regular lunch staple

    The gluten-free claim says nothing about where breakfast cake fits into a child’s everyday diet. For toddlers and pre-schoolers, the Netherlands Nutrition Centre recommends foods from the Dutch Wheel of Five, including fruit and vegetables, as snacks.

    Make any cake treat fit your child’s individual diet and nutritional requirements; choose their everyday lunch separately.

  • Waiting until after you buy it to ask about the nursery’s arrangements

    A nursery may have its own arrangements for food brought from home, labels, storage and serving. The Dutch Government says that childcare organisations must have a health and safety policy.

    Before packing the food, ask the nursery what procedures apply to your child.

Brands worth comparing

Peijnenburg

The 285 g uncut gluten-free breakfast cake is an option if you want to cut off a portion yourself.

  • Albert Heijn lists a 30 g serving for this variant.
  • According to the product information, this cake contains milk and lupin; check the label on the pack you buy.

AH Glutenvrij

The 65 g gluten-free breakfast cake bar is individually wrapped, so you can send it in as a whole portion.

  • According to Albert Heijn, the bar is made in a completely gluten-free environment.
  • The listed allergens include milk and lupin; the product information also warns that it may contain sesame seeds and certain nuts.

Jumbo Lekker Vrij van Gluten

Jumbo lists a 300 g uncut gluten-free breakfast cake in this product range.

  • Jumbo says this cake carries the crossed-grain symbol.
  • Check the label on the pack you choose for any additional allergens.

Joybuy products on this topic

Related products coming soon.

Frequently asked questions

When can breakfast cake be labelled ‘gluten-free’?

Under Commission Implementing Regulation (EU) No 828/2014, a food may be labelled ‘gluten-free’ if it contains no more than 20 mg/kg of gluten when sold to the final consumer. A claim such as ‘zero’ or ‘no added sugars’ does not confirm that this requirement has been met.

Is gluten-free breakfast cake also free from other allergens?

No, that does not follow from the ‘gluten-free’ claim. Albert Heijn lists milk and lupin in the gluten-free Peijnenburg cake; the AH Glutenvrij Ontbijtkoekreep also carries warnings about sesame seeds and certain nuts. Check the packaging of the variant you plan to send in.

Is gluten-free breakfast cake suitable for everyday lunches?

Don’t automatically treat breakfast cake as a regular lunch staple just because it is gluten-free. For toddlers and pre-schoolers, the Netherlands Nutrition Centre recommends foods from the Dutch Wheel of Five as snacks. Make sure everyday lunches and any cake treats fit your child’s diet and nutritional requirements.

What should I agree with the nursery before sending in breakfast cake?

Ask how the nursery handles food brought from home, labels, storage and serving, and what arrangements apply to your child. According to the Dutch Government, childcare organisations must have a health and safety policy; discuss the practical procedures with your child’s nursery.