Which format is right for you?

Families with coeliac disease who want to share a loaf

An uncut gluten-free breakfast cake lets you cut your own portions. Before sharing, check the gluten-free label and the allergens listed on the current packaging.

Anyone taking a snack on a day out

An individually wrapped breakfast cake bar gives you one ready-made portion and doesn’t need cutting while you’re out.

Shoppers who need to avoid other allergens too

Gluten-free alone isn’t enough if you also need to avoid, for example, milk or lupin. Check the allergen information for your chosen product, including any warnings about other allergens.

What should you look for when choosing?

If you have coeliac disease, start by checking for the ‘gluten-free’ label. Then compare the packaging format, other allergen information and nutritional details.

What to consider What to check when buying Who it matters to
Gluten-free label Look for ‘gluten-free’ on the current packaging; ‘zero’ or ‘no added sugar’ means something different. If I have coeliac disease, I want to see that the breakfast cake is explicitly labelled gluten-free; this check comes first for around 46% of consumers.
Convenient portions Compare an uncut loaf with an individual bar, and check the stated serving size. For a day out, I’d rather take one portion without having to cut it there and then. Around 27% of consumers give this convenience top priority.
Other ingredients and nutritional information Read the allergen information and compare, for example, the sugar content per 100 g as well as the portion size. If I also need to avoid milk or lupin, or want to compare nutritional information, the gluten-free label isn’t my only consideration; for around 27% of consumers, these additional details matter most.

Common mistakes

  • Assuming ‘zero’ means gluten-free

    ‘No added sugar’ and ‘gluten-free’ describe different qualities. A breakfast cake labelled only ‘zero’ does not provide the gluten-free product information needed if you have coeliac disease.

    First check that ‘gluten-free’ appears on the packaging. Only then compare the sugar information, if it’s relevant to your choice.

  • Overlooking other allergens

    The gluten-free breakfast cakes described here also contain milk and lupin; some varieties list possible traces of other allergens.

    If you have additional allergies, read both the allergen information and any warnings on the current packaging.

  • Assuming breakfast cake must contain baker’s salt

    Whether baker’s salt has been used doesn’t determine whether breakfast cake is gluten-free. The Voedingscentrum discusses baker’s salt mainly in relation to bread and says its use in bread isn’t compulsory.

    Choose gluten-free breakfast cake based on the product label and packaging, not on assumptions about baker’s salt.

Relevant brands and own-label options

Peijnenburg

Albert Heijn and PLUS describe the 285 g gluten-free, uncut Peijnenburg breakfast cake as a loaf you can portion yourself.

  • Albert Heijn lists 9 portions per pack.
  • The product information lists milk and lupin. If you have allergies, always check the current packaging.

AH Glutenvrij

Albert Heijn describes its 65 g gluten-free breakfast cake bar as a single portion to take with you.

  • The bar doesn’t need cutting for one person.
  • The product information lists milk, lactose and lupin, and warns that it may contain sesame and nuts.

Jumbo Lekker Vrij

Jumbo describes a 300 g uncut gluten-free breakfast cake in its Lekker Vrij range.

  • Jumbo lists 12 portions per pack.
  • The product information lists milk and lupin, and mentions possible traces of oats, egg, sesame and nuts, among other allergens.

Related products on Joybuy

Related products will be available soon.

Frequently asked questions

When can breakfast cake be labelled ‘gluten-free’?

Under Regulation (EU) No 828/2014, ‘gluten-free’ may be used if the food, as sold to the final consumer, contains no more than 20 mg/kg of gluten. A label such as ‘zero’ or ‘no added sugar’ does not replace the gluten-free label.

Is gluten-free breakfast cake also free from milk, lupin or nuts?

No, that isn’t guaranteed by the gluten-free label. The Peijnenburg, AH Glutenvrij and Jumbo Lekker Vrij varieties described here list milk and lupin; some also carry warnings about possible traces of other allergens. Always check the current packaging for the variety you choose.

How should I store an uncut breakfast cake once opened?

Follow the storage instructions on the packaging. For its gluten-free, uncut breakfast cake, Peijnenburg recommends an airtight tin and a cool, dry place away from light.

Does gluten-free breakfast cake have to contain baker’s salt?

Baker’s salt isn’t a criterion for determining whether breakfast cake is gluten-free. The Voedingscentrum discusses iodised baker’s salt in relation to bread and states that its use in bread isn’t compulsory. To check whether breakfast cake is suitable, look for the gluten-free label and read the other information on the packaging.