Who is this choice relevant to?

People with coeliac disease

For you, the choice starts with the ‘gluten-free’ label on the packaging, not an ingredients list that appears to contain no wheat at first glance. The Dutch Coeliac Association and the Netherlands Nutrition Centre stress the importance of checking the label; remember to check the other allergens listed there too.

Households with mixed diets

If regular bread is also served at the weekend breakfast table, consider how you’ll store and slice a whole breakfast cake. The Dutch Coeliac Association advises storing gluten-free products separately in sealed packaging.

People who want a single serving

For a light breakfast or a snack on the go, an individually wrapped breakfast cake bar may be more convenient than a whole cake that needs slicing. Albert Heijn lists a 65 g bar; according to the relevant product pages, the whole cakes from Peijnenburg and Jumbo contain several portions.

What should you look for when choosing?

If you have coeliac disease, first check the gluten-free label and allergen information on the packaging. Then choose a pack size that suits the number of occasions you plan to eat it, and how you can serve the cake at home without it coming into contact with crumbs.

What to consider What to check before buying Who should consider this?
Gluten-free status and allergens Look for ‘gluten-free’ on the current packaging and check the allergen information. According to the Dutch Coeliac Association, this label means the product contains less than 20 mg of gluten per kg. If I have coeliac disease, I don’t want to base my choice on an online ingredients list alone. For around 50% of consumers, checking the label comes first.
Storage and serving Consider whether you can store a whole cake separately and slice it with clean utensils, away from crumbs from regular bread. When breakfast includes both regular bread and gluten-free products, I want to keep my portion away from crumbs; this is the most important consideration for around 30% of consumers.
Portions and weekend planning Compare the pack size and stated number of portions with how many people will be eating and how many servings you’re planning. If I only need one portion, I don’t want to slice a whole cake just for that. Convenient portioning comes first for around 20% of consumers.

Common mistakes

  • Relying on an ingredients list that appears to be wheat-free

    If you have coeliac disease, the absence of visible wheat in online product information is no substitute for an explicit gluten-free label. Product information can also change.

    Just before use, check the physical packaging for ‘gluten-free’ and read the current allergen information.

  • Serving gluten-free cake with shared kitchen utensils

    Even breakfast cake labelled gluten-free can come into contact with crumbs from regular bread at home, for example via a knife, chopping board or spread jar.

    Store the cake separately and use a clean work surface, a clean knife and spreads that have not come into contact with crumbs.

  • Assuming gluten-free means free from other allergens

    The Peijnenburg, Jumbo and AH products discussed here list milk and lupin. Some products also warn that they may contain nuts, sesame or oats.

    If you have another allergy, check the allergen information on the exact pack you’ll be using. Check the nutrition table separately if the amount of sugar or fibre is relevant to your choice.

Brands and product ranges to consider

Jumbo Lekker Vrij

Jumbo describes its Lekker Vrij breakfast cake as a 300 g gluten-free, unsliced cake and lists 12 portions. The product page also mentions the Crossed Grain symbol.

  • A whole cake provides portions for several occasions at home.
  • The product information lists milk and lupin, possible traces of nuts, sesame and oats, among other allergens, and 43,4 g of sugars per 100 g. Check the label on the current packaging.

Peijnenburg

Albert Heijn lists a 285 g gluten-free, unsliced Peijnenburg breakfast cake, which the product page says provides 9 portions.

  • The unsliced pack suits anyone who wants to serve several portions at home.
  • The product information lists milk and lupin, 42 g of sugars and 1 g of fibre per 100 g. Check the current label before use.

AH Glutenvrij

This range includes a 65 g gluten-free breakfast cake bar as a single serving. According to the retailer, the bar is made in a completely gluten-free environment.

  • The bar means you don’t have to slice a whole cake.
  • The product information lists milk, lactose and lupin, possible traces of sesame and nuts, and 43 g of added sugars per 100 g. Check the current packaging.

Related products on Joybuy

Related products will be available soon.

Frequently asked questions

What should I check first when choosing breakfast cake for coeliac disease?

First, check that the current packaging explicitly says ‘gluten-free’. According to the Dutch Coeliac Association, this label means the product contains less than 20 mg of gluten per kg; also check the label for other allergens and any changes.

How should I serve gluten-free breakfast cake alongside regular bread?

Keep the gluten-free cake sealed and stored separately, and use clean utensils when serving it. The Dutch Coeliac Association highlights the importance of preventing contact with crumbs, so take care with shared breadboards and spread jars too.

Does gluten-free breakfast cake contain other allergens?

It can: the Peijnenburg and Jumbo cakes discussed here list milk and lupin, while the AH breakfast cake bar lists milk, lactose and lupin. Some of these products also warn that they may contain nuts, sesame or oats. If you have another allergy, always check the label on the pack you’re buying.

Does gluten-free breakfast cake always contain iodine-enriched baker’s salt?

No, don’t assume that every breakfast cake contains baker’s salt. According to the Netherlands Nutrition Centre, bakers aren’t required to use it. Check the ingredients of the specific product if this matters for your breakfast choice.