What should you look for when choosing?
Check the gluten-free claim and any other allergens before choosing the shape and quantity that suit your baking or serving plans.
| What to consider |
What to check when buying |
Who it matters to |
| Gluten-free status and separate preparation |
Look for the explicit ‘gluten-free’ label on the packaging, and use clean equipment when preparing the cake. |
When I’m baking for someone with coeliac disease, I want to choose the right packaging and avoid contact with ordinary crumbs. Around 42% of consumers prioritise gluten-free status and safe handling. |
| Amount needed for the cake |
Compare an uncut 285 g or 300 g cake with a 65 g bar, based on how much you want to use. |
For slicing, crumbling or making several portions, I want to decide how much cake to use. Around 33% of consumers say ease of use is their top priority. |
| Single serving and other allergens |
Check the pack size and read the ingredients list and allergen information; gluten-free doesn’t mean milk- or lupin-free. |
I’m looking for a single serving and want to know before buying whether it also contains milk or lupin. Around 25% of consumers prioritise portion convenience and allergen checks. |
Related products on Joybuy
Related products coming soon.
Frequently asked questions
What does ‘gluten-free’ mean on breakfast cake packaging?
Under European Commission Regulation (EU) No 828/2014, a food may be labelled ‘gluten-free’ if it contains no more than 20 mg of gluten per kg when sold to the final consumer. When choosing, don’t rely solely on an ingredients list that doesn’t appear to mention wheat.
Is gluten-free breakfast cake also free from milk and lupin?
No, the ‘gluten-free’ label doesn’t guarantee this. According to the product information, the Jumbo Lekker Vrij and Peijnenburg cakes mentioned contain milk and lupin. Always check the current packaging for any other allergens.
How can I keep gluten-free breakfast cake separate when making a cake?
Slice or crumble the gluten-free breakfast cake with clean utensils on a clean work surface, and keep the portion separate from ingredients containing gluten. The Dutch Coeliac Society points out that crumbs can be transferred through shared equipment.
Is breakfast cake labelled ‘zero’ also gluten-free?
No, ‘zero’ on its own doesn’t confirm that a product is gluten-free. If a product is described as having no added sugars, check separately that the current packaging explicitly says ‘gluten-free’.
Does baker’s salt tell you whether breakfast cake is gluten-free?
No, baker’s salt isn’t a gluten-free label. The Dutch legal definition describes baker’s salt as iodised table salt for bread and other baked goods. To find out whether it’s in a particular breakfast cake, check the ingredients list on the packaging.