Who is this choice relevant to?

Camper with coeliac disease

You want to be able to check the packaging before setting off to make sure the breakfast cake is gluten-free. Also check the ingredients and warnings for other allergens.

Camper planning several snack breaks

You want to take a larger cake that you can divide up yourself. The quantity, stated number of portions and whether you can keep an opened pack dry are all worth considering.

Light packer taking a single portion

You’re looking for an individual bar to take on the go, without having to cut a whole cake or carry the rest with you.

What should you look for when choosing?

First, check that it’s labelled gluten-free and look for any other allergens. Then choose between a cake you can portion yourself and a bar for each snack break.

What to consider What should you check? Who is this most important for?
Gluten-free labelling Look for ‘gluten-free’ on the pack or a suitable certification mark. Also read the ingredients and warnings for other allergens. If I have coeliac disease, I won’t take a cake without clear gluten-free labelling. This reassurance is the top priority for around 50% of consumers.
Portioning and storage Compare the quantity and stated number of portions. Follow the storage instructions and protect an opened cake from moisture. If we’re eating the same cake on several occasions, I want to be able to portion it myself and store it in a well-sealed pack. This is the main priority for around 30% of consumers.
Taking a portion with you Check whether the pack contains a single bar and whether the portion size suits your plans. I’d rather take one bar on a walk than carry an opened cake. Convenience on the go matters most to around 20% of consumers.

Common mistakes

  • Confusing ‘wholegrain’ with ‘gluten-free’

    A wholegrain label doesn’t mean that a breakfast cake is gluten-free. The Dutch Coeliac Association lists rye as a gluten-containing grain; a wholegrain breakfast cake described by Joybuy contains rye flour.

    When choosing a gluten-free product, check the labelling on the specific pack and read the ingredients.

  • Checking for gluten only

    According to their product information, the gluten-free varieties described from Peijnenburg, Jumbo Lekker Vrij and AH Glutenvrij also contain milk and lupin. Some packs also warn that other allergens may be present.

    Check the ingredients, allergen information and possible traces every time you buy.

  • Choosing a bar without thinking about the rest of your trip

    An individual bar saves you the effort of cutting and storing a cake, but a single portion per pack won’t necessarily suit several people or snack breaks.

    Decide how many portions you want to take and whether you can keep an opened, unsliced cake dry and well sealed.

  • Assuming ‘breakfast cake’ means it contains iodine

    According to the Netherlands Nutrition Centre, baker’s salt contains iodine, but its use isn’t compulsory. So the name ‘breakfast cake’ tells you nothing about the iodine content of a particular cake.

    If iodine is relevant to your purchase, check the nutritional information for the product you’ve chosen.

Brands to consider

Peijnenburg

Albert Heijn describes a 285 g unsliced, gluten-free Peijnenburg breakfast cake with 9 portions.

  • An unsliced cake you can portion yourself; check the storage instructions on the pack.
  • The variety described contains milk and lupin.

Jumbo Lekker Vrij

Jumbo describes a 300 g unsliced, gluten-free breakfast cake with 12 stated portions and the Crossed Grain certification mark.

  • The unsliced cake can be portioned for several snack breaks.
  • The cake described contains milk and lupin; its product information also warns that it may contain, among other things, oats, nuts, egg and sesame.

AH Glutenvrij

Albert Heijn describes a 65 g gluten-free breakfast cake bar as one portion per pack.

  • An individual portion to take with you without needing to cut anything.
  • The bar described contains milk and lupin and may contain sesame and nuts.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

How can I identify gluten-free breakfast cake for camping?

Look for an explicit gluten-free label or a suitable certification mark on the pack, and read the latest ingredients list. Don’t rely on words such as ‘wholegrain’: according to the Dutch Coeliac Association, rye contains gluten.

Does breakfast cake need to carry the Crossed Grain certification mark?

No, this isn’t the only way to identify it: the ‘gluten-free’ label on the pack is also relevant. The Crossed Grain certification mark can help you recognise a product; Jumbo displays it on the Lekker Vrij breakfast cake described here.

Can I choose these gluten-free cakes if I avoid milk or lupin?

Check the pack for the specific product: the varieties described from Peijnenburg, Jumbo Lekker Vrij and AH Glutenvrij contain milk and lupin. Also look out for warnings about the possible presence of other allergens.

How should I store an unsliced breakfast cake while camping?

Follow the storage instructions on the pack and seal the cake well after opening. The larger cakes described should be stored somewhere dry and dark or cool and dry; if you’re choosing a gluten-free product, also keep it away from crumbs containing gluten.

Does gluten-free breakfast cake automatically contain iodine?

You can’t tell from the product name. The Netherlands Nutrition Centre says that baker’s salt contains iodine, but its use isn’t compulsory. If iodine is important to your choice, check the nutritional information for the specific product.