Who is this choice relevant to?

Hosting someone with coeliac disease

You’re organising a shared evening and want to keep a gluten-free option separate from ordinary breakfast cake, bread crumbs and shared kitchen utensils. The Dutch Coeliac Society highlights the risk of crumbs transferring via a shared chopping board when preparing gluten-free food.

Checking labels to choose gluten-free

You’re looking for a breakfast cake for yourself or someone you live with, with a clear gluten-free label or the Crossed Grain symbol. A claim such as ‘zero’ doesn’t tell you whether a product is gluten-free.

Planning a buffet with individual portions

You’re choosing between an unsliced breakfast cake to share and a breakfast cake bar that you can serve as an individual portion.

What should you look for when choosing?

First, check that you have the gluten-free version. Then choose between a whole cake and a bar based on how you can serve it at your world food night.

What to look for What to check when buying Who it matters to
Verified gluten-free status Check the exact version for a ‘gluten-free’ label or the Crossed Grain symbol on the current packaging. If I’m buying for a guest with coeliac disease, I don’t want to rely on a brand name or a ‘zero’ claim. Verified gluten-free status comes first for around 50% of consumers.
Serving at the buffet Decide whether you can cut a whole cake using a separate, clean board and knife, or would rather serve individual bars. At a shared table, I want to stop crumbs from ordinary products reaching the gluten-free portion. Safe serving comes first for around 30% of consumers.
Finding the product and portion size Search for the full gluten-free product name and check the current range and packaging at your chosen shop. When shopping, I want to find a gluten-free cake or bar that suits the portions I’ve planned. For roughly 20% of consumers, finding the right product easily is the main concern.

Common mistakes

  • Assuming ordinary or ‘zero’ breakfast cake is gluten-free

    ‘Zero’ says nothing about gluten. For example, Peijnenburg lists rye flour as an ingredient in its ordinary Original version; don’t confuse it with the separate gluten-free version.

    Before buying and serving, read the label on the packaging of the exact product you’ve chosen.

  • Cutting gluten-free cake on a shared board

    The Dutch Coeliac Society says crumbs can get into gluten-free food via a chopping board or other shared kitchen utensils.

    Use a separate, clean board, knife and serving plate. If you can’t cut it separately, a gluten-free breakfast cake bar may be a more practical option.

  • Relying on an old product page

    Ingredients and allergen information can change, as Albert Heijn notes in its product information. A product you viewed before may also no longer be available.

    Check the current packaging and product range again when you shop.

  • Assuming it contains iodised baker’s salt

    The name ‘breakfast cake’ or the ‘gluten-free’ label doesn’t tell you which salt was used in a particular version.

    If this matters for your purchase, check the latest product information or ask the manufacturer.

Brands and product ranges to consider

Peijnenburg

Peijnenburg offers a 285 g unsliced gluten-free breakfast cake. Jumbo shows the Crossed Grain symbol for this version; product pages from Albert Heijn and PLUS also list a gluten-free version.

  • A whole cake is an option if you can cut and serve it separately.
  • The ordinary Original version is a different cake: Peijnenburg lists rye flour in its ingredients. Always check the exact packaging.

Jumbo Lekker Vrij

Jumbo lists a 300 g unsliced gluten-free breakfast cake in its Lekker Vrij range and shows the Crossed Grain symbol.

  • You can cut the unsliced cake into portions if you have a separate place to prepare it.
  • The symbol on the packaging doesn’t prevent crumbs from coming into contact with the cake after it’s opened.

AH Glutenvrij

Albert Heijn lists an AH Glutenvrij Breakfast Cake Bar as an alternative if you want to serve individual portions.

  • The bar format means you don’t have to cut a whole cake at the buffet.
  • Check the current packaging: Albert Heijn says that ingredients and dietary or allergen information can change.

Joybuy products

Related products coming soon.

Frequently asked questions

Is breakfast cake labelled ‘zero’ or ‘high in fibre’ automatically gluten-free?

No, those claims don’t tell you whether breakfast cake contains gluten. Peijnenburg lists rye flour in its ordinary Original version. For a guest with coeliac disease, choose current packaging that clearly labels the version you’ve selected as gluten-free or displays the Crossed Grain symbol.

How should I serve gluten-free breakfast cake at a shared buffet?

Keep the gluten-free breakfast cake separate and use a clean, separate chopping board, knife and serving plate. The Dutch Coeliac Society warns that crumbs can get into gluten-free food via shared chopping boards and other kitchen utensils.

Does gluten-free also mean that breakfast cake contains no milk or lactose?

No, gluten-free on its own tells you nothing about milk or lactose. If you need to check for those too, look at the current ingredients and allergen information for the exact version you want to serve.

Does gluten-free breakfast cake always contain iodised baker’s salt?

You can’t tell from ‘gluten-free’ or ‘breakfast cake’. Check the product information for the version you’ve chosen, or ask the manufacturer which salt was used if this matters for your purchase.