What should you look for when choosing?
First, check that you have the gluten-free version. Then choose between a whole cake and a bar based on how you can serve it at your world food night.
| What to look for |
What to check when buying |
Who it matters to |
| Verified gluten-free status |
Check the exact version for a ‘gluten-free’ label or the Crossed Grain symbol on the current packaging. |
If I’m buying for a guest with coeliac disease, I don’t want to rely on a brand name or a ‘zero’ claim. Verified gluten-free status comes first for around 50% of consumers. |
| Serving at the buffet |
Decide whether you can cut a whole cake using a separate, clean board and knife, or would rather serve individual bars. |
At a shared table, I want to stop crumbs from ordinary products reaching the gluten-free portion. Safe serving comes first for around 30% of consumers. |
| Finding the product and portion size |
Search for the full gluten-free product name and check the current range and packaging at your chosen shop. |
When shopping, I want to find a gluten-free cake or bar that suits the portions I’ve planned. For roughly 20% of consumers, finding the right product easily is the main concern. |
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Frequently asked questions
Is breakfast cake labelled ‘zero’ or ‘high in fibre’ automatically gluten-free?
No, those claims don’t tell you whether breakfast cake contains gluten. Peijnenburg lists rye flour in its ordinary Original version. For a guest with coeliac disease, choose current packaging that clearly labels the version you’ve selected as gluten-free or displays the Crossed Grain symbol.
How should I serve gluten-free breakfast cake at a shared buffet?
Keep the gluten-free breakfast cake separate and use a clean, separate chopping board, knife and serving plate. The Dutch Coeliac Society warns that crumbs can get into gluten-free food via shared chopping boards and other kitchen utensils.
Does gluten-free also mean that breakfast cake contains no milk or lactose?
No, gluten-free on its own tells you nothing about milk or lactose. If you need to check for those too, look at the current ingredients and allergen information for the exact version you want to serve.
Does gluten-free breakfast cake always contain iodised baker’s salt?
You can’t tell from ‘gluten-free’ or ‘breakfast cake’. Check the product information for the version you’ve chosen, or ask the manufacturer which salt was used if this matters for your purchase.