If you have coeliac disease, first choose a breakfast cake whose specific variety is clearly labelled gluten-free or carries the Crossed Grain symbol; the number of bars in a pack makes no difference to this. A multipack of individual gluten-free bars is handy for separate lunchbox portions, while an uncut gluten-free cake is suitable for sharing at home, as long as you avoid cross-contamination when cutting and storing it.
Who are these formats suitable for?
Lunchbox users with coeliac disease
If you’re looking for an individual portion for school, work or when you’re out and about, consider the 65 g gluten-free breakfast cake bar. Albert Heijn also lists multipacks containing several bars online; check how they’ll be delivered with each order.
Households that portion at home
An uncut gluten-free cake is an option if you want to divide it into portions yourself. Albert Heijn lists a 285 g Peijnenburg cake with nine portions, while Jumbo lists twelve portions for its 300 g cake.
Shoppers who prioritise gluten-free products
The Dutch Coeliac Society recommends looking for the ‘gluten-free’ label and the Crossed Grain symbol when checking labels. Check the specific variety yourself and avoid contact with crumbs from gluten-containing products at home.
What should you look for when choosing?
Start by checking that the specific cake is labelled gluten-free. Then decide whether you’d prefer a portion to take with you or a cake to cut into several portions at home.
| What to consider |
What to check when buying |
Who it matters to |
| Gluten-free status |
Check the chosen pack for the ‘gluten-free’ label or the Crossed Grain symbol. Also read the ingredients and allergen information. |
If I’m buying for someone with coeliac disease, I first want to know whether this specific variety is labelled gluten-free and how to avoid cross-contamination at home. Around 45% of consumers make this their top priority when buying. |
| Individual lunchbox portions |
Compare the weight of each bar and check whether an online multipack consists of separate items. |
For a lunchbox, I want to take a bar with me without cutting a cake at home. Around 37% of consumers prioritise an individual portion like this. |
| Portioning at home |
Compare the total weight and the stated number of portions. Consider how you’ll cut the cake cleanly and store it separately. |
If we want to eat the same cake on several occasions, I’d rather cut the portions at home. This is the most important format consideration for around 18% of consumers. |
Common mistakes
-
Assuming an individually wrapped portion is gluten-free
Individually wrapped slices tell you about the format, not the ingredients or whether the product is labelled gluten-free.
First check whether the specific variety is labelled ‘gluten-free’ or carries the Crossed Grain symbol. Only then check the number of portions.
-
Assuming an online multipack is one factory-sealed pack
Albert Heijn states that its online 2-pack of gluten-free breakfast cake bars is delivered as separate items. So the multipack description doesn’t tell you what one combined pack looks like.
Check how many items are included in your order, then read the information on each bar when it arrives.
-
Cutting gluten-free cake on a shared chopping board
According to the Dutch Coeliac Society, crumbs from gluten-containing bread can get onto gluten-free food via a chopping board.
Use a clean board and knife, and store the cut cake separately from gluten-containing products.
Brands to consider
AH Glutenvrij
Albert Heijn lists a 65 g gluten-free breakfast cake bar and online multipacks containing two, three or four bars.
- Albert Heijn states that the individual bar is made in a completely gluten-free environment.
- According to Albert Heijn, the online 2-pack is delivered as separate items; check the packaging of each bar you receive.
Jumbo Lekker Vrij van Gluten
The 300 g uncut gluten-free breakfast cake is designed to be portioned at home.
- Jumbo lists twelve portions per cake.
- As well as checking the gluten-free label, check the latest allergen information if it’s relevant to your household.
Peijnenburg
The 285 g uncut gluten-free breakfast cake is designed to be portioned at home.
- Albert Heijn lists nine portions for this specific gluten-free cake.
- Don’t assume another Peijnenburg portion pack has the same gluten-free label; check each variety individually.
Joybuy products
Related products will be available soon.
Frequently asked questions
Is a regular breakfast cake multipack suitable for someone with coeliac disease?
Not based on the multipack label alone. Check whether the specific breakfast cake is labelled gluten-free on the pack or carries the Crossed Grain symbol; the number of individual portions doesn’t change the ingredients.
Are the AH multipacks a single factory-sealed multipack?
Don’t assume so: Albert Heijn explicitly states that its online 2-pack is delivered as separate items. For an order of two, three or four bars, check the multipack description and the packaging of the products you receive.
For a lunchbox, should I choose a bar or an uncut cake?
An individual gluten-free bar is handy if you want to take a portion with you without cutting it; the AH Glutenvrij breakfast cake bar weighs 65 g. An uncut gluten-free cake is a good option if you want to portion it at home and can cut and store it safely.
Does a ‘salt’ listing mean that breakfast cake contains iodine?
No. The word ‘salt’ alone doesn’t tell you whether iodised baker’s salt was used in that breakfast cake. Check the product-specific ingredient information or ask the manufacturer if you want to know.
How can I avoid cross-contamination when portioning?
Cut gluten-free breakfast cake using a clean board and knife, and store the portions separately from gluten-containing products. The Dutch Coeliac Society gives crumbs on a shared chopping board as an example of cross-contamination.