Who might this choice be relevant to?

Older people with coeliac disease

For them, it’s not just the wording on the bread that matters. It’s also important to prevent contact with ordinary bread crumbs during storage and serving. The Netherlands Nutrition Centre points out that even a stray crumb can matter for someone with coeliac disease.

People comparing fibre content

If you regularly replace wholemeal bread with gluten-free bread, you can compare the fibre per 100 g and the portion size. A dark colour, seeds or the word ‘wholemeal’ alone won’t tell you how much fibre a product contains.

Carers and hosts

If you’re serving bread with afternoon coffee to someone with coeliac disease, clearly labelled packaging and clean, separate utensils can help. That way, serving it safely is part of making the right choice too.

What should you look for when choosing?

If you’re choosing bread for someone with coeliac disease, first check that it’s labelled ‘gluten-free’ and prevent contact with crumbs. Then compare the nutritional information and choose a type and portion that suit your coffee break.

What to look for What to check when buying Who it matters to
Gluten and contact with crumbs Look for ‘gluten-free’ on the packaging, read the allergen information and keep the bread separate from ordinary bread. If I’m serving bread to someone with coeliac disease, I also want to prevent contact with ordinary bread crumbs. For around 36% of consumers, gluten safety is the top priority.
Fibre and ingredients Compare the fibre per 100 g and check which types of flour and ingredients are used. If you regularly replace wholemeal bread, you’ll want to know how much fibre the gluten-free bread provides. Around 29% of consumers say this comparison is their top priority.
Portion size and convenience Consider whether slices or rolls would be more suitable, and read the storage and preparation instructions. For a small coffee break, I want to be able to serve a suitable portion without opening more bread than necessary. This is the main consideration for around 21% of consumers.
Salt and ingredients Compare the salt per 100 g and check the ingredients list for iodised salt or baker’s salt. If I regularly replace ordinary bread, I also want to be able to check the type of salt and the other ingredients. Around 14% of consumers put this label check first.

Common mistakes

  • Assuming dark or seeded bread is gluten-free

    A bread’s appearance and name don’t confirm that it’s suitable for someone with coeliac disease. According to the Netherlands Food and Consumer Product Safety Authority, the ‘gluten-free’ label is subject to specific requirements.

    Check the label on the packaging, and when buying a product for the first time, read the ingredients and allergen information too.

  • Serving gluten-free bread with shared utensils

    A crumb from ordinary bread can spoil a gluten-free coffee break. The Netherlands Nutrition Centre specifically highlights contact with crumbs as something to watch out for when you have coeliac disease.

    Use a clean plate and knife, keep spreads away from ordinary bread crumbs, and take care with the breadboard or toaster too.

  • Judging fibre content by the product name

    ‘Wholemeal’, ‘vital’ and ‘multi-seed’ aren’t a substitute for the nutritional information. The ingredients in gluten-free bread vary from product to product.

    Compare the fibre per 100 g on the label, especially if the bread regularly replaces wholemeal bread.

  • Assuming all gluten-free bread contains the same type of salt

    Gluten-free bread ingredients lists don’t all specify the same type of salt. So you can’t assume a product contains iodised salt just because it’s gluten-free.

    Read the ingredients list for the bread you choose, and compare the salt per 100 g too.

Supermarkets to consider

These supermarkets list gluten-free bread options online. Before your coffee break, always check the label on the product you choose and what’s currently available.

Albert Heijn

Albert Heijn has a separate gluten-free bread category, with product information on brands including Céréal and Schär.

  • Product pages may show ingredients, nutritional values and allergen information.
  • Check which alternatives are currently available; a Céréal product that was previously listed is marked as no longer in the range.

Jumbo

Jumbo lists a range of gluten-free bread types, including toast bread, multi-seed bread and rolls.

  • Céréal product information includes details such as fibre, salt and allergens.
  • Check the packaging and availability for your store or delivery area for each product.

PLUS

PLUS lists its own gluten-free multi-seed bread, as well as products from Schär.

  • The ingredients and nutritional values are listed for its own multi-seed bread, and the ingredients list specifies iodised salt.
  • Check the packaging for the latest ingredients and allergen information.

Dirk

Dirk’s online search results include gluten-free bread from Schär, such as Meisterbackers Classic and Vital.

  • The product names make it easier to search for a particular type of bread.
  • Read the full ingredients and allergen information on the packaging you choose.

Lidl

Lidl has a range page for gluten-free products alongside its regular selection.

  • The range page is a useful starting point for finding gluten-free options.
  • Additional gluten-free products may not always be available; check the current range and the label.

ALDI

ALDI lists gluten-free options on its bakery page.

  • The listing can help you find a suitable type of bread to serve with coffee.
  • Check the gluten-free label, ingredients and allergens on the specific product packaging.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is ordinary wholemeal bread suitable for someone with coeliac disease?

No. Ordinary wholemeal bread made with gluten-containing grains such as wheat or spelt isn’t suitable for someone with coeliac disease. Choose bread labelled ‘gluten-free’ and prevent contact with ordinary bread crumbs when serving it.

Does ‘wheat-free’ also mean ‘gluten-free’?

No. ‘Wheat-free’ doesn’t automatically mean ‘gluten-free’: other grains can contain gluten too. If you’re choosing bread for someone with coeliac disease, check that it’s labelled ‘gluten-free’ and read the ingredients and allergen information on the packaging.

How can I serve gluten-free bread without contact with ordinary crumbs?

Use a clean knife and plate, and keep the gluten-free bread and spreads away from ordinary bread crumbs. Also check any shared breadboard or toaster that has been used for ordinary bread. The Netherlands Nutrition Centre notes that even a stray crumb is something to watch out for when you have coeliac disease.

Does gluten-free bread always contain iodised salt?

No. The type of salt varies from product to product. If you want to know whether your chosen bread contains iodised salt or baker’s salt, read the ingredients list and compare the salt content per 100 g in the nutritional information.