What should you look for when choosing?
If someone has coeliac disease, check the gluten-free label first, then decide which ingredients and serving format will suit your guests.
| What to consider |
What to check when buying |
Who is this important to? |
| Gluten safety |
Look for a clear gluten-free label or the Crossed Grain symbol. At home, use clean, separate utensils and toppings without crumbs. |
If someone with coeliac disease is joining us, I want to serve the bread without it coming into contact with ordinary bread. Gluten safety is the top priority for around 36% of shoppers. |
| Fibre and wholemeal labelling |
Check the wholemeal label and ingredients separately from the gluten-free label; compare fibre and other nutritional values per 100 g. |
I’m looking for a gluten-free alternative to wholemeal bread and want to know what’s actually in it, not just how dark it looks. This comparison is the main consideration for an estimated 29% of shoppers. |
| Serving format and availability |
Choose between sliced bread and bake-at-home rolls; read the preparation instructions and check the specific product with your shop. |
For my Sinterklaas Eve gathering, I want bread that’s easy to serve at the right time. That’s why the serving format matters most to around 21% of shoppers. |
| Portions and storage |
Compare the number of items or the weight per pack, and check how the bread should be stored after opening. |
If only one guest eats gluten-free, I want to buy the right amount and know what to do with any leftovers. This is the main consideration for an estimated 14% of shoppers. |
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Frequently asked questions
Can someone with coeliac disease eat ordinary wholemeal bread?
Ordinary wholemeal bread made with wheat, spelt, rye or barley isn’t suitable for someone with coeliac disease, as these grains contain gluten. Choose bread or rolls clearly labelled gluten-free or bearing the Crossed Grain symbol, and avoid contact with ordinary bread when serving.
What does ‘gluten-free’ mean on a bread pack?
According to the Dutch Coeliac Association, the ‘gluten-free’ label means a product contains less than 20 mg of gluten per kg. Check the current packaging; bread without any obvious gluten-containing grain isn’t automatically labelled gluten-free.
How should I serve gluten-free bread alongside ordinary bread?
Keep the gluten-free bread separate, and use clean hands, clean cutlery and a clean chopping board. Choose toppings without crumbs from ordinary bread too, for example from an unopened pack or a portion you’ve set aside separately.
Is high-fibre gluten-free bread also wholemeal bread?
Not necessarily: a fibre claim isn’t the same as a wholemeal label. According to the Netherlands Nutrition Centre, wholemeal bread is made from 100% wholemeal flour. Check the product name and ingredients if you’re specifically looking for wholemeal bread, and compare the fibre separately in the nutritional information per 100 g.
Does gluten-free bread always contain iodine from baker’s salt?
No, you can’t tell that from the gluten-free label. The Netherlands Nutrition Centre says bakers aren’t required to use baker’s salt. Check the label or ask the baker which salt was used in the bread.