Who is this choice important for?

Host with a guest who has coeliac disease

You’re looking for bread labelled gluten-free for your guest, and want to prevent crumbs from ordinary bread getting onto it while it’s being sliced or topped. The Dutch Coeliac Association highlights the risk of cross-contamination.

Shopper comparing nutritional information

As well as the gluten-free label, you want to check the ingredients, fibre, sugars, fat, salt and serving size. Gluten-free products don’t automatically have the same ingredients as ordinary wholemeal bread.

Sinterklaas Eve organiser

You’re looking for a way to serve bread that suits the occasion, such as sliced bread for toppings or bake-at-home rolls. Before you shop, check the packaging, preparation instructions and availability.

What should you look for when choosing?

If someone has coeliac disease, check the gluten-free label first, then decide which ingredients and serving format will suit your guests.

What to consider What to check when buying Who is this important to?
Gluten safety Look for a clear gluten-free label or the Crossed Grain symbol. At home, use clean, separate utensils and toppings without crumbs. If someone with coeliac disease is joining us, I want to serve the bread without it coming into contact with ordinary bread. Gluten safety is the top priority for around 36% of shoppers.
Fibre and wholemeal labelling Check the wholemeal label and ingredients separately from the gluten-free label; compare fibre and other nutritional values per 100 g. I’m looking for a gluten-free alternative to wholemeal bread and want to know what’s actually in it, not just how dark it looks. This comparison is the main consideration for an estimated 29% of shoppers.
Serving format and availability Choose between sliced bread and bake-at-home rolls; read the preparation instructions and check the specific product with your shop. For my Sinterklaas Eve gathering, I want bread that’s easy to serve at the right time. That’s why the serving format matters most to around 21% of shoppers.
Portions and storage Compare the number of items or the weight per pack, and check how the bread should be stored after opening. If only one guest eats gluten-free, I want to buy the right amount and know what to do with any leftovers. This is the main consideration for an estimated 14% of shoppers.

Common mistakes

  • Mistaking brown or multigrain bread for gluten-free

    A dark colour or visible seeds don’t tell you whether bread is gluten-free. Bread made with wheat, spelt, rye or barley isn’t a suitable gluten-free alternative for someone with coeliac disease.

    Check for a clear gluten-free label or the Crossed Grain symbol, and read the current ingredients and allergen information on the packaging.

  • Preparing gluten-free bread alongside ordinary bread

    According to the Dutch Coeliac Association, crumbs can get onto gluten-free bread from a shared chopping board. A knife or spread with crumbs on it can also cause cross-contamination.

    Use clean, separate utensils and take toppings from an unopened pack, or set aside a separate portion for your gluten-free guest.

  • Assuming wholemeal and gluten-free mean the same thing

    According to the Netherlands Nutrition Centre, wholemeal bread is made from 100% wholemeal flour. A gluten-free label describes something different and, by itself, doesn’t tell you how much fibre the bread contains.

    Assess the two labels separately, and use the nutritional information per 100 g to compare fibre, fat and salt.

  • Assuming all bread is made with baker’s salt

    The Netherlands Nutrition Centre says bakers aren’t required to use baker’s salt. So you can’t tell whether bread contains iodine just from the type of bread.

    Check the ingredients on the packaging or ask the baker which salt was used.

Brands and shops to explore

Albert Heijn

Albert Heijn has an online gluten-free bread category where you can browse individual products.

  • Product pages make it easier to compare the ingredients and nutritional information of specific items.
  • Check the packaging of the product you buy too: ranges and product information can change.

Jumbo

Jumbo lists Schär gluten-free bread products online, including a range of bread formats.

  • You can compare a sliced loaf with smaller rolls for a different occasion.
  • Before you shop, check whether your local store stocks the item you’ve chosen.

PLUS

PLUS has an online gluten-free bread category, including packaged bread and bake-at-home products.

  • Individual product listings include details that can help you compare nutritional information or preparation instructions.
  • Check the current packaging for the ingredients, gluten-free label and preparation method.

Dirk

Dirk’s online search results include Schär gluten-free bread products.

  • Searching for a specific product is useful if you want to check its packaging and format in advance.
  • Online search results don’t tell you which items are stocked in every branch.

ALDI

ALDI mentions gluten-free bread options in its information about bread and bake-at-home products.

  • This could be a helpful starting point if you’re looking for bake-at-home rolls.
  • Check the specific item and its gluten-free label on the packaging.

Lidl

Lidl has a product range page for gluten-free products.

  • A current product listing can help you find a suitable bread format.
  • Only plan your gluten-free bread choice around a specific product if you can check its label and availability.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Can someone with coeliac disease eat ordinary wholemeal bread?

Ordinary wholemeal bread made with wheat, spelt, rye or barley isn’t suitable for someone with coeliac disease, as these grains contain gluten. Choose bread or rolls clearly labelled gluten-free or bearing the Crossed Grain symbol, and avoid contact with ordinary bread when serving.

What does ‘gluten-free’ mean on a bread pack?

According to the Dutch Coeliac Association, the ‘gluten-free’ label means a product contains less than 20 mg of gluten per kg. Check the current packaging; bread without any obvious gluten-containing grain isn’t automatically labelled gluten-free.

How should I serve gluten-free bread alongside ordinary bread?

Keep the gluten-free bread separate, and use clean hands, clean cutlery and a clean chopping board. Choose toppings without crumbs from ordinary bread too, for example from an unopened pack or a portion you’ve set aside separately.

Is high-fibre gluten-free bread also wholemeal bread?

Not necessarily: a fibre claim isn’t the same as a wholemeal label. According to the Netherlands Nutrition Centre, wholemeal bread is made from 100% wholemeal flour. Check the product name and ingredients if you’re specifically looking for wholemeal bread, and compare the fibre separately in the nutritional information per 100 g.

Does gluten-free bread always contain iodine from baker’s salt?

No, you can’t tell that from the gluten-free label. The Netherlands Nutrition Centre says bakers aren’t required to use baker’s salt. Check the label or ask the baker which salt was used in the bread.