What should you look for when choosing?
If the bread is for a child with coeliac disease, first check that it is labelled gluten-free and take steps to prevent cross-contamination. Only then compare the nutritional information and practical details of the packaging.
| What to consider |
What to check when buying |
Who it matters to |
| Gluten and cross-contamination |
Look for ‘gluten-free’ on the current packaging. For unpackaged bread, ask about allergen information and how contact with gluten is prevented. |
If my child has coeliac disease, I don’t want their sandwich to come into contact with gluten through ingredients or crumbs. For around 50% of consumers, gluten safety comes first. |
| Fibre and nutritional value |
Compare fibre and other nutritional information per 100 g and check the ingredients. Consider iodine as part of the overall diet. |
If I’m regularly replacing ordinary wholemeal bread, I want to know what the alternative adds to lunch. Nutritional value is the first point of comparison for around 30% of consumers. |
| Packaging and availability |
Check the current product, pack size and storage instructions at the shop where you’re buying it. |
For school days, I want to be able to buy a suitable pack without relying solely on a previous product listing. Around 20% of consumers prioritise this practical consideration. |
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Frequently asked questions
Can a child with coeliac disease eat ordinary wholemeal bread?
No. Ordinary wholemeal bread made from wheat, rye or barley contains gluten and isn’t suitable for someone with coeliac disease. Choose bread explicitly labelled ‘gluten-free’ for your child’s lunchbox and prevent contact with crumbs from other bread.
What does ‘gluten-free’ on bread packaging mean?
Under Commission Implementing Regulation (EU) No 828/2014, ‘gluten-free’ may be used for foods containing no more than 20 mg/kg of gluten. If a gluten-free product contains oats, additional conditions apply to prevent contamination with wheat, rye or barley.
Why compare the fibre in gluten-free bread too?
A ‘gluten-free’ label doesn’t tell you how much fibre the bread contains. So if you’re looking for an alternative to ordinary wholemeal bread, compare the nutritional information per 100 g. The Netherlands Nutrition Centre notes that wholemeal bread provides fibre and iodine, among other things.
How should I assess unpackaged bread from a baker?
Before buying, ask for allergen information and, if the bread is for someone with coeliac disease, find out how contact with gluten is prevented. The Netherlands Food and Consumer Product Safety Authority explains that allergen information must also be available for unpackaged foods.