Who is this choice relevant for?

Parents of a child with coeliac disease

For a school lunch, choosing a product explicitly labelled gluten-free takes priority over the colour or type of grain in the bread. You also need to take care at home and at school to avoid contact with crumbs from bread containing gluten, as the Netherlands Nutrition Centre points out.

Families who want to compare nutritional information

If you’re replacing ordinary wholemeal bread, you can compare the fibre content per 100 g of gluten-free alternatives. The Netherlands Nutrition Centre also identifies wholemeal bread as a source of iodine, among other things, so don’t assume every alternative plays the same nutritional role.

Families buying bread for school days

With packaged bread, you can check the label and ingredients straight away. Check the current product at your chosen shop and make sure the packaging suits what you need for the school lunch.

What should you look for when choosing?

If the bread is for a child with coeliac disease, first check that it is labelled gluten-free and take steps to prevent cross-contamination. Only then compare the nutritional information and practical details of the packaging.

What to consider What to check when buying Who it matters to
Gluten and cross-contamination Look for ‘gluten-free’ on the current packaging. For unpackaged bread, ask about allergen information and how contact with gluten is prevented. If my child has coeliac disease, I don’t want their sandwich to come into contact with gluten through ingredients or crumbs. For around 50% of consumers, gluten safety comes first.
Fibre and nutritional value Compare fibre and other nutritional information per 100 g and check the ingredients. Consider iodine as part of the overall diet. If I’m regularly replacing ordinary wholemeal bread, I want to know what the alternative adds to lunch. Nutritional value is the first point of comparison for around 30% of consumers.
Packaging and availability Check the current product, pack size and storage instructions at the shop where you’re buying it. For school days, I want to be able to buy a suitable pack without relying solely on a previous product listing. Around 20% of consumers prioritise this practical consideration.

Common mistakes

  • Assuming ‘wholemeal’ means ‘gluten-free’

    Wholemeal bread made from wheat, rye or barley contains gluten. So the term ‘wholemeal’ doesn’t mean the bread is suitable for someone with coeliac disease.

    First check that the packaging says ‘gluten-free’. Then compare the ingredients and nutritional value of suitable products.

  • Judging by a dark colour or a multiseed name

    The name or colour of bread doesn’t tell you how much fibre a portion contains. This matters if gluten-free bread often replaces ordinary wholemeal bread in your child’s lunchbox.

    Read the nutritional information and compare the fibre per 100 g. Also consider the portion size you’ll actually pack.

  • Forgetting about crumbs and shared utensils

    According to the Netherlands Nutrition Centre, even a stray breadcrumb can cause symptoms for someone with coeliac disease. So even when you’ve bought gluten-free bread, you still need to take care when preparing it.

    Use clean utensils and, for unpackaged bread, ask how the baker handles allergens and prevents contact with gluten. Also check how the school prepares lunches.

  • Assuming an online product listing will always be available

    Product ranges can change, so bread you chose before may not be available as an option the next time you shop for school.

    Before buying, check the current packaging, ingredients and product availability. If necessary, find a second suitable gluten-free bread in advance.

Brands and shops to consider

Albert Heijn / AH Glutenvrij

Albert Heijn offers several types of bread in its AH Glutenvrij range, including multiseed bread, rolls and sourdough bread.

  • The different varieties give you options to compare packaging and nutritional information.
  • Check the ingredients, fibre and packaging for each product you choose; a range name doesn’t provide this information for every loaf.

Jumbo / Lekker Vrij

Jumbo lists Lekker Vrij van Gluten Bruin and Wit as packaged bread options.

  • The brown and white loaves are separate products, so you can compare their current labels.
  • The name ‘brown’ doesn’t substantiate a wholemeal or fibre claim; check the ingredients and nutritional information for that.

PLUS

PLUS offers gluten-free bread from its own label and specialist brands, including brown, white and multiseed varieties.

  • The different varieties make it possible to compare product labels in one shop.
  • A category listing doesn’t tell you which variety matches your preferred ingredients or nutritional value; check the individual product.

Lidl

Lidl lists Fijn volkoren as a regular bread option for lunch.

  • It provides a reference point if you want to compare ordinary wholemeal bread with a gluten-free alternative.
  • Don’t treat regular Fijn volkoren as a gluten-free option for a child with coeliac disease.

Dirk

Dirk lists regular wholemeal floor bread and also has a separate way to search for gluten-free products.

  • The separate categories help distinguish ordinary wholemeal bread from gluten-free products.
  • Regular wholemeal floor bread isn’t a gluten-free alternative; check the current label of any individual gluten-free product.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Can a child with coeliac disease eat ordinary wholemeal bread?

No. Ordinary wholemeal bread made from wheat, rye or barley contains gluten and isn’t suitable for someone with coeliac disease. Choose bread explicitly labelled ‘gluten-free’ for your child’s lunchbox and prevent contact with crumbs from other bread.

What does ‘gluten-free’ on bread packaging mean?

Under Commission Implementing Regulation (EU) No 828/2014, ‘gluten-free’ may be used for foods containing no more than 20 mg/kg of gluten. If a gluten-free product contains oats, additional conditions apply to prevent contamination with wheat, rye or barley.

Why compare the fibre in gluten-free bread too?

A ‘gluten-free’ label doesn’t tell you how much fibre the bread contains. So if you’re looking for an alternative to ordinary wholemeal bread, compare the nutritional information per 100 g. The Netherlands Nutrition Centre notes that wholemeal bread provides fibre and iodine, among other things.

How should I assess unpackaged bread from a baker?

Before buying, ask for allergen information and, if the bread is for someone with coeliac disease, find out how contact with gluten is prevented. The Netherlands Food and Consumer Product Safety Authority explains that allergen information must also be available for unpackaged foods.