Who is this choice relevant to?

Students who need to eat gluten-free

For coeliac disease or gluten sensitivity, choosing lunch starts with checking that the bread is labelled gluten-free and preparing it in a way that prevents contact with crumbs from ordinary bread. If your child has a wheat allergy, the wheat allergen information matters too.

Lunch shoppers looking for fibre

If you want to compare the fibre content of gluten-free bread, check the nutrition information per 100 g and per serving. A dark colour or a name that includes ‘multiseed’ doesn’t, by itself, tell you how much fibre the bread contains.

Parents and students planning lunches

Half loaves, slices, rolls and flatbreads can all work differently in a lunchbox and affect how many lunches you get from a pack. The portion size and format you want can help you decide.

What should you look for when choosing?

First, decide whether the lunch needs to be gluten-free. Then compare the nutrition information and formats of suitable products to find what works for the school day.

What to consider What to look for Who it matters to
Gluten and allergens Check for a ‘gluten-free’ label and read the ingredients and allergen information. Keep the bread separate from ordinary bread when packing it. If gluten needs to be avoided, I don’t want crumbs from ordinary bread in the lunch; around 36% of consumers put gluten safety first.
Fibre and nutrition information Compare fibre per 100 g and per serving on the nutrition label, and check the weight of a slice or roll. When choosing between gluten-free breads, I want to know how much fibre is in my usual serving. For around 29% of consumers, this comparison matters most.
Format and lunchbox convenience Compare slices, half loaves, rolls and flatbreads by size and the number of servings in each pack. If lunch needs to fit in a lunchbox, I’m looking for a format the student will enjoy; around 21% of consumers give this the highest priority.
Availability and packaging Check the pack size, how many useful lunch portions it contains and whether you can get the product where you usually shop. For regular school lunches, I want to be able to keep buying a pack that suits my needs. This is the main consideration for around 14% of consumers.

Common mistakes

  • Assuming ‘wholemeal’ means ‘gluten-free’

    Wholemeal bread made with wheat, rye or barley contains gluten. So if someone needs to eat gluten-free, the word ‘wholemeal’ alone isn’t enough to guide your choice.

    Check for a gluten-free label and, if you have other allergies, read the allergen information for the specific product too.

  • Forgetting about crumbs during preparation

    According to the Netherlands Nutrition Centre, even a stray bread crumb can cause symptoms for someone with coeliac disease. So how you prepare and pack the lunch matters just as much as the bread you choose.

    Use clean hands, a clean knife and a clean work surface, and keep ordinary bread separate. Check the school’s arrangements too before packing or sharing food.

  • Comparing fibre per slice without checking slice weight

    A larger slice may contain more fibre per slice even if the bread doesn’t contain more fibre per 100 g. That makes it difficult to compare breads by looking only at the number of slices.

    Compare the nutrition information per 100 g, then consider how much of the product will go in a lunchbox.

  • Looking only at the size of the loaf

    A pack that looks large enough won’t necessarily provide the number of school lunches you need.

    Check the net weight, the number of portions per pack and how you plan to use the bread once opened.

Brands to consider

Albert Heijn

Albert Heijn’s gluten-free bread range includes its own-brand multiseed bread and lighter bread options.

  • The range of bread formats gives you options for the lunch portion you want.
  • Check the allergens and nutrition information on the pack you choose; the range name alone doesn’t tell you enough.

Jumbo Lekker Vrij van Gluten

Jumbo lists its own-brand Brown and White 500 g options in its gluten-free bread range.

  • Brown and White are two specific options you can compare by ingredients and nutrition information.
  • Check the pack for the option you choose and whether it’s available at your local shop.

Schär

Dutch supermarket ranges stock Schär in several formats, including sliced bread, ciabatta and mini baguettes.

  • The different formats make it easy to compare size and portion options.
  • Check the ingredients, allergens and nutrition information for each product.

Céréal

Jumbo lists Céréal Gluten Free Lactose Free Wholemeal Bread 240 g.

  • The product name makes it a relevant option if you’re looking for gluten-free wholemeal bread.
  • Check the pack for the latest nutrition information, serving size and allergen details.

Consenza

Albert Heijn lists Consenza Fibre-Rich Chia Seed Bread Gluten-Free Organic 275 g in its gluten-free bread range.

  • The seed bread is worth comparing with other bread formats.
  • Don’t assume how much fibre it contains from the product name; compare the nutrition information per 100 g.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is ordinary wholemeal bread gluten-free?

No, ordinary wholemeal bread made with wheat, rye or barley contains gluten. If a student needs to eat gluten-free, choose bread by checking the gluten-free label on the pack, not just the word ‘wholemeal’.

What does ‘gluten-free’ on a pack mean?

Under Commission Implementing Regulation (EU) No 828/2014, the term ‘gluten-free’ may be used for foods containing no more than 20 mg/kg of gluten. ‘Very low gluten’ is a different claim, with a limit of no more than 100 mg/kg. Don’t confuse the two when choosing bread for a gluten-free lunch.

Do I still need to read the label on gluten-free bread?

Yes, read the ingredients and allergen information for the product you’re buying. This is also important if you need to avoid another allergen as well as gluten, such as wheat.

Is gluten-free bread automatically high in fibre?

No, the gluten-free label doesn’t tell you how much fibre the bread contains. Compare the nutrition information for each bread per 100 g, then consider the portion that will go to school.