Who are these bread rolls for?

Families packing strictly gluten-free food

If your child needs to eat strictly gluten-free because of coeliac disease, the label is not the only thing that matters: according to the Netherlands Nutrition Centre, contact with a crumb of ordinary bread can also cause symptoms. Bear this in mind when preparing and packing food.

Parents who want to serve something warm after school

With bake-at-home bread rolls, the stated preparation time and the oven or air fryer you have available determine whether a warm snack fits into your schedule. Check the storage instructions on the packaging too.

Families who need to check more than gluten

If there is another allergy to consider, check the ingredients and allergen warnings for the specific product. If you are comparing nutritional values, you can also compare salt and fibre per 100 g.

What should you look for when choosing?

Start by checking the gluten-free label, then avoid contact with ordinary bread. After that, compare the preparation instructions and the rest of the information on the label.

What to consider What to check when buying Who it matters to
Eating gluten-free without contact with crumbs Look for ‘gluten-free’ on the current packaging and use clean, separate utensils at home if you also prepare ordinary bread. If my child eats strictly gluten-free, I want a suitable label and to make sure the roll does not come into contact with crumbs from ordinary bread. This is the top priority for around 50% of consumers.
Preparing a warm snack quickly Compare the preparation instructions for the equipment you use: Albert Heijn says its white gluten-free bread rolls take 6–7 minutes in the oven or 5 minutes in a preheated air fryer; PLUS says its white version takes 10 minutes in a preheated oven. If I need to serve something warm soon after school, I want to know whether I have enough time and the right equipment to bake the roll. Speed is the first consideration for around 30% of consumers.
Other allergens and nutritional information Read the ingredients and allergen warnings on the specific packaging. Compare salt and fibre per 100 g if those values matter to your choice. If I need to consider another allergy as well as gluten, I want to know what the packaging says about that allergen; for a regular snack, I also check the nutritional information. These factors matter most to around 20% of consumers.

Common mistakes

  • Assuming a spelt or multigrain roll is gluten-free

    The type or colour of the grain does not mean a bread roll is gluten-free. Under EU Regulation 828/2014, the ‘gluten-free’ designation means the product contains no more than 20 mg of gluten per kg.

    If you need a strictly gluten-free option, check the label on the packaging of the specific roll; do not rely on terms such as ‘spelt’, ‘multigrain’ or ‘sourdough’ alone.

  • Overlooking other allergens

    ‘Gluten-free’ does not mean that a product is free from other allergens. Albert Heijn says that AH Glutenvrij Pistolets wit may contain eggs, milk, soya, almonds and hazelnuts.

    Check the current ingredients and warnings on the packaging you choose for your child, especially if they need to avoid an allergen as well as gluten.

  • Forgetting about crumbs from ordinary bread during preparation

    A gluten-free label does not prevent contact with ordinary bread in the kitchen. According to the Netherlands Nutrition Centre, even a stray bread crumb can cause symptoms for someone with coeliac disease.

    Use clean utensils, and prepare and pack the gluten-free bread roll separately from ordinary bread.

Brands compared

AH Glutenvrij / Albert Heijn

Albert Heijn offers white and multiseed bread rolls in its AH Glutenvrij range. The white version reviewed is a bake-at-home product.

  • According to Albert Heijn, its white gluten-free bread rolls are baked in a dedicated gluten-free bakery. The product page gives instructions for preparing them in an oven or air fryer.
  • The same white version may contain eggs, milk, soya, almonds and hazelnuts. Check whether the current allergen information is suitable for your child.

PLUS

PLUS offers a white gluten-free bread roll and multiseed rolls in its online gluten-free range. Check the packaging of the version you choose.

  • The product page for the white bread roll says to bake it for 10 minutes in a preheated oven at 180 °C.
  • For the white version reviewed, PLUS lists 1.2 g of salt per 100 g. Check the current nutritional information and allergen warnings on the packaging.

Jumbo

Jumbo’s bread roll category includes white and spelt rolls, among other options. The name of an ordinary version does not make it a gluten-free choice.

  • The category offers a range of bread rolls to browse individually.
  • For each specific version, check whether ‘gluten-free’ appears on the packaging; do not assume it based on the type of bread.

Products on Joybuy

Related products will be available soon.

Frequently asked questions

When can a bread roll be labelled ‘gluten-free’?

In the Netherlands, the EU rule allows the ‘gluten-free’ designation only when a product contains no more than 20 mg of gluten per kg, as set out in Regulation 828/2014. So look for that explicit wording on the bread roll’s packaging; ‘spelt’ or ‘sourdough’ does not mean the same thing.

Is a gluten-free bread roll also suitable for people with other allergies?

Not necessarily: check each other relevant allergen separately. For example, Albert Heijn says that AH Glutenvrij Pistolets wit may contain eggs, milk, soya, almonds and hazelnuts. Read the current packaging before choosing the roll.

How can I keep a gluten-free bread roll separate from ordinary bread at home?

Prepare and pack the gluten-free bread roll using clean utensils, without it coming into contact with crumbs from ordinary bread. This matters for people with coeliac disease: according to the Netherlands Nutrition Centre, even a stray bread crumb can cause symptoms.

Does every gluten-free bread roll contain iodised salt?

Do not assume so: check the ingredients on the specific packaging. Albert Heijn lists iodised salt for AH Glutenvrij Pistolets wit; the ingredients list reviewed for PLUS Glutenvrije pistolet wit says ‘salt’, without specifying further.