Who is this choice relevant to?

People with coeliac disease

Look for a bread roll with an explicit gluten-free claim rather than relying on ingredients such as rice or tapioca. Also check the latest allergen information on the packaging.

Shoppers who also want to choose organic

If the bread roll itself needs to be organic, check for both the organic and gluten-free claims on the same product. An organic category on an online shop doesn’t tell you enough about an individual product.

Shoppers comparing ingredients and allergens

If you prefer multiseed bread rolls or have a particular nutritional profile in mind, it’s still important to check the full ingredients and allergen list. PLUS lists sesame seeds in its gluten-free multiseed rolls; Albert Heijn lists soya in its gluten-free multiseed rolls.

What should you look for when choosing?

What to look for What to check when buying Who it matters to
Gluten-free status Look for an explicit ‘gluten-free’ claim on the specific bread roll and read the latest label. If I have coeliac disease, I don’t want to base my choice solely on the types of flour used. For around 36% of shoppers, confirmed gluten-free status comes first.
Organic and gluten-free Check for both claims on the same product, including the organic certification mark and control code. I’ll only choose a bread roll if it meets both requirements, even if that limits my options. For around 29% of shoppers, meeting both requirements is the top priority.
Nutritional information and allergens Compare fibre and salt per 100 g, and read the full ingredients and allergen information. Once my essential dietary requirements are covered, I mainly want to know which ingredients and other allergens the bread roll contains. For around 21% of shoppers, this is the deciding question.
Preparation and availability Check the baking instructions, storage information and current availability at the shop. If a bread roll meets my dietary requirements, I want to know whether I can buy and prepare it in time. For around 14% of shoppers, convenience is the deciding factor.

Common mistakes

  • Assuming organic means gluten-free

    An organic bread roll can contain gluten-containing cereals. For example, Jumbo lists spelt flour as wheat in its organic spelt roll; this is not a gluten-free alternative for people with coeliac disease.

    Check for an explicit gluten-free claim first, then consider any organic claim as a separate attribute.

  • Relying on the online shop category

    The fact that a gluten-free PLUS bread roll appears on a natural and organic food page doesn’t confirm that the bread roll itself is organic.

    Look for the organic claim and control code on the packaging or product page for the exact item you want to buy.

  • Overlooking other allergens

    Gluten-free doesn’t mean free from all allergens. PLUS lists sesame seeds in its gluten-free multiseed rolls; Albert Heijn lists soya in its multiseed variety and warnings for egg, almond and hazelnut.

    If you have additional allergies, read the full, up-to-date allergen information for the variety you choose.

  • Relying on old product information

    Ingredients and allergen information can change. So a product page you looked at previously isn’t enough to assess a pack you buy later.

    Read the packaging again and check the preparation instructions before getting the bread roll ready.

Brands to consider

AH Glutenvrij

Albert Heijn offers white and multiseed bread rolls in its gluten-free range.

  • There are separate product pages for the white and multiseed varieties.
  • Check for an organic claim on the specific bread roll, if relevant, and read the latest ingredients and allergen information.

PLUS

PLUS offers white and multiseed bread rolls with a gluten-free claim.

  • The product pages provide information about ingredients, allergens, nutritional values and preparation.
  • The multiseed variety contains sesame seeds. Appearing in an organic online shop category doesn’t confirm that the bread roll itself is organic.

Jumbo Biologisch

Jumbo offers an organic spelt roll for shoppers who consider organic as a separate preference.

  • The ingredients list for this spelt roll includes ingredients of organic origin and iodised salt.
  • It contains spelt flour, listed as wheat, so it isn’t a gluten-free option for people with coeliac disease.

Lidl

Lidl offers standard bread rolls and provides separate information about its gluten-free range.

  • The range information can help you find a gluten-free option.
  • To find a bread roll that’s both gluten-free and organic, always check the claims on one specific product, not the range page.

Related Joybuy products

Related products will appear soon.

Frequently asked questions

Is an organic bread roll automatically gluten-free?

No. Organic and gluten-free are separate attributes. Jumbo’s organic spelt roll contains spelt flour, listed as wheat; if you have coeliac disease, look for a bread roll with an explicit gluten-free claim.

What does ‘gluten-free’ mean on packaging?

Under European Commission Implementing Regulation (EU) No 828/2014, a food labelled ‘gluten-free’ may contain no more than 20 mg/kg of gluten in the finished product. ‘Very low gluten’ is a different claim, so check which one appears on the bread roll.

How can I check whether a gluten-free bread roll is also organic?

Check for the gluten-free claim and the organic claim, including the EU organic logo and control code, on the same product. Simply appearing in an organic food category on an online shop isn’t enough.

Can gluten-free bread rolls contain other allergens?

Yes. PLUS lists sesame seeds in its gluten-free multiseed rolls; Albert Heijn lists soya in its multiseed variety and also warns that it may contain egg, almond and hazelnut. If you have additional allergies, always check the latest packaging.

Does every gluten-free bread roll contain iodised salt?

Check the ingredients list for the bread roll you choose; don’t assume that all gluten-free varieties have the same ingredients. Jumbo’s organic spelt roll lists iodised salt, but it also contains spelt flour and isn’t a gluten-free option.