Who is this relevant to?

People with coeliac disease

A regular bread roll isn’t a suitable replacement for a product labelled gluten-free. Check the ingredients and allergen information on the packaging too. The Voedingscentrum points out that even a stray crumb of ordinary bread can matter if you have coeliac disease.

People looking to replace bread rolls

If you want a roll for breakfast or lunch, don’t just look at its shape. Compare how many are in the pack and the total weight. PLUS lists gluten-free rolls; Dirk and Jumbo also stock gluten-free rolls in other shapes.

People with limited choice of shops

If you rely on a nearby shop, check which specific rolls it stocks and whether the packaging labels them as gluten-free. ALDI Netherlands lists gluten-free rolls in its range, but a product listing doesn’t tell you what’s available at your local branch.

What should you check when choosing?

Start with the gluten-free label and allergen information; only then consider the pack contents, shape and preparation. These points also apply if you’re considering another type of roll instead of a bread roll.

What to consider What to check when buying Who is this most important for?
Gluten-free label and allergens Read the gluten-free label, ingredients and allergen warnings on the current packaging. If I have coeliac disease, I don’t want to rely on the name or shape when replacing a bread roll. Around 46% of consumers put this reassurance first.
Pack contents and portions Check the number of rolls and the weight; compare different shapes using the same unit. If I only need a few rolls, I want to know how many I’ll use from a pack. For around 36% of consumers, finding the right portion size is the main consideration.
Availability and preparation Check the specific product at your shop and read the storage and preparation instructions. If I need rolls today, a suitable option must be available and easy to prepare at home. Around 18% of consumers prioritise this practical aspect.

Common mistakes

  • Mistaking a regular bread roll for a gluten-free one

    White and multigrain rolls can contain ingredients that contain gluten. For example, PLUS lists wheat in its regular white and multigrain varieties.

    If you have coeliac disease, choose a product labelled gluten-free on the current packaging, and check the ingredients and warnings too.

  • Comparing packs without checking what’s inside

    A pack of bread rolls and a pack of Kaiser rolls may differ in number, weight and shape. That means they aren’t necessarily interchangeable for a meal.

    First make sure both products are labelled gluten-free. Then compare the number of rolls and the weight, and decide whether the different shape will work for you.

  • Assuming a product range means it’s in stock at your local branch

    A supermarket chain listing gluten-free rolls doesn’t confirm that your local branch has the product you want. Lidl Netherlands has also noted temporary unavailability for some items in its expanded gluten-free range.

    Check with the shop that the specific product is available shortly before you visit. If you can’t find the gluten-free option, don’t use a regular bread roll as a replacement.

    An unnecessary trip to the shop also costs you time.

  • Skipping the preparation and storage instructions

    Not all gluten-free rolls are ready in the same way or in the same amount of time. For example, Albert Heijn’s white gluten-free rolls come with air fryer instructions for a maximum of two at a time.

    Read the instructions for your chosen variety before buying, especially if you want to eat the rolls straight away or save them for later.

Brands to consider

AH Glutenvrij

Albert Heijn lists white and multiseed gluten-free rolls in this own-brand range for anyone specifically looking for this shape.

  • The product information includes storage and preparation instructions; check the details for your chosen variety.
  • According to Albert Heijn, the multiseed variety contains soya and may contain egg, almond and hazelnut. Check the current label if these allergens are relevant to you.

PLUS

PLUS lists gluten-free white and multiseed rolls in packs of two.

  • Their roll shape makes these a straightforward option if you don’t want to switch to a different type of roll.
  • According to PLUS, the multiseed variety contains sesame and should be prepared in a preheated oven, as stated in the product instructions.

Schär

Schär offers gluten-free bread alternatives in a range of shapes. Dirk lists Kaiser rolls; Jumbo also lists multigrain rolls and mini baguettes, among other options.

  • A different shape is worth considering if a bread roll isn’t essential for your meal.
  • Kaiser rolls and mini baguettes aren’t the same product as bread rolls. Check the packaging and availability at your shop for each variety.

Bread alternative on Joybuy

This product is an option if you’re looking for a different shape from a bread roll. Before buying, check the gluten-free label on the current packaging and the product’s preparation instructions.

Gv Baguette Mini, 7 pieces

Gv Baguette Mini, 7 pieces

The product description identifies these mini baguettes as a gluten-free bread alternative for anyone who doesn’t need a bread roll shape. It says the product contains soya and may contain traces of lupin and mustard; check the current packaging. The preparation information differs between descriptions, so check before buying whether you’ll receive rolls or a mix, and how to prepare the product.

View on Joybuy

Frequently asked questions

Can I choose a regular bread roll as a replacement if I have coeliac disease?

No, a regular bread roll isn’t a replacement for a product labelled gluten-free. For example, PLUS lists wheat flour in its regular white rolls. Under Commission Implementing Regulation (EU) No 828/2014, the term ‘gluten-free’ may only be used in the EU if the food contains no more than 20 mg of gluten per kg when sold to the final consumer. Always check the current packaging.

Are multigrain rolls automatically gluten-free?

No, ‘multigrain’ doesn’t mean ‘gluten-free’. PLUS lists wheat, rye and barley, among other ingredients, in its regular multigrain rolls. For a gluten-free option, look for an explicit label on the packaging of the specific variety.

What should I look out for at home when handling gluten-free rolls?

Avoid contact with crumbs from ordinary bread, for example via a toaster, chopping board, knife or toppings. The Voedingscentrum stresses that even a stray bread crumb can matter if you have coeliac disease. Also read the storage and preparation instructions for your chosen product.

Does every gluten-free bread roll contain iodised salt?

You can’t tell from the gluten-free label. PLUS lists iodised salt in its regular white rolls, while the ingredients described for its gluten-free multiseed rolls list ‘salt’. If you want to know what type of salt a specific product contains, check the current ingredients list.