Who are these bread rolls for?

Holidaymakers with coeliac disease

You’re looking for a bread roll that’s clearly labelled gluten-free and want to avoid it coming into contact with ordinary bread crumbs in a shared kitchen.

Self-catering holidaymakers with limited kitchen equipment

You want to know before you set off whether the rolls will work in the holiday home’s oven or air fryer, and what cooking instructions to follow.

Shoppers with limited choice nearby

You want to find a gluten-free option at your chosen shop, with another gluten-free roll as a back-up if your preferred bread rolls aren’t available.

What should you look for when buying?

First, check the gluten-free label and allergen information on the packaging. Then choose a roll you can prepare with the equipment available and that fits your shopping plans.

What to consider What to check before buying Who it matters to
Gluten-free labelling and safe preparation Read the gluten-free label and allergen information on the packaging. Use a clean baking tray and clean utensils. If I’m baking for someone with coeliac disease, I don’t want to choose an ordinary bread roll or risk bread crumbs getting into their food. Around 50% of consumers prioritise choosing gluten-free products and preparing them safely.
Preparing food in the holiday home Check that the instructions work with the oven or air fryer available, and note the cooking time and temperature. In a holiday home with limited equipment, I want to know before I buy whether I can bake the roll. For around 20% of consumers, being able to prepare it with the equipment available is the deciding factor.
Availability and alternatives Check what’s available at your chosen shop and, if needed, choose another roll with clear gluten-free labelling. With few shops nearby, I want a suitable back-up in case my chosen bread rolls aren’t available. Local availability and a back-up option are a priority for around 30% of consumers.

Common mistakes when choosing

  • Choosing an ordinary bread roll from a supermarket that sells gluten-free products

    A gluten-free product range doesn’t mean every bread roll in the same shop is gluten-free. An ordinary bread roll isn’t a suitable alternative for someone with coeliac disease.

    Check the gluten-free label on the packaging of the exact roll you’re buying.

  • Assuming gluten-free means wheat-free

    A gluten-free product may contain gluten-free wheat starch and list wheat as an allergen. This distinction matters if someone needs to avoid wheat as well as gluten.

    Check both the gluten-free label and the ingredients and allergen information on the current packaging.

  • Forgetting about bread crumbs in a shared kitchen

    A gluten-free roll may come into contact with crumbs from ordinary bread while it’s being baked, sliced or topped.

    Clean the work surface and utensils, and prepare the gluten-free roll separately or before the ordinary bread.

  • Assuming the range will always be the same

    Availability can vary from shop to shop. Albert Heijn lists its gluten-free multiseed rolls as discontinued; other products may also depend on the location you choose.

    Check what your shop stocks shortly before you set off, and add another clearly labelled gluten-free roll to your shopping list.

Brands to compare

AH Glutenvrij

Albert Heijn lists white gluten-free rolls to bake at home.

  • According to Albert Heijn, the white rolls can be baked in an oven or air fryer.
  • The product information says they may contain egg, milk, soya, almonds and hazelnuts. Check the packaging if you have other allergies.

PLUS Glutenvrij

PLUS lists gluten-free multiseed rolls in a pack of two.

  • PLUS’s cooking instructions say to bake them in the oven for 10 minutes at 180 °C.
  • The ingredients include sesame seeds; check the packaging if you need to avoid sesame.

Ouni

PLUS lists a separate gluten-free Ouni roll, which is baked in heat-resistant film.

  • The product information says to heat the roll for around 3 minutes at 170 °C, with the film left on.
  • The ingredients include gluten-free wheat starch, and the allergen information lists wheat. Also check availability at your chosen PLUS shop.

Jumbo

Jumbo has separate ranges for gluten-free products and bread rolls.

  • The gluten-free range includes bread products you can consider as alternatives.
  • Don’t assume a roll from the general bread roll range is gluten-free; check the specific packaging.

ALDI

ALDI lists gluten-free bread rolls in its wider range of bread and bake-at-home products.

  • A gluten-free bread roll may be a suitable alternative if it doesn’t have to be shaped like a traditional bread roll.
  • Check each bread roll individually for a gluten-free label on the packaging.

Dirk

Dirk lists gluten-free alternatives from Schär, including Kaiser rolls and ciabatta.

  • A gluten-free roll in a different shape could be a handy back-up to add to your shopping list.
  • The fact that Dirk stocks these alternatives doesn’t mean an ordinary white roll in its range is gluten-free.

Joybuy products on this topic

Related products coming soon.

Frequently asked questions

How do I choose a bread roll for someone with coeliac disease?

Choose a roll whose packaging clearly states that it’s gluten-free, and prevent it from coming into contact with ordinary bread crumbs during preparation. The Voedingscentrum recommends looking for the ‘gluten-free’ label and the Crossed Grain symbol; also check the latest ingredients and allergen information.

Can a gluten-free bread roll still contain wheat?

Yes. Gluten-free doesn’t automatically mean wheat-free. PLUS lists both gluten-free wheat starch and wheat as an allergen for the Ouni roll. So if someone needs to avoid wheat, it’s important to check the separate allergen information.

What should I look for in gluten-free bread rolls if I’m concerned about iodine?

Check the ingredients list to see whether iodised salt is listed; the ingredients can vary between products. According to the Voedingscentrum, bread provides around 45% of iodine intake in the Netherlands. So don’t assume anything about the salt used based on the ‘gluten-free’ label alone.