Who is this choice important for?

People buying for someone with coeliac disease

You’re looking for bread that’s explicitly labelled gluten-free, and you also check the allergen information and warnings on the pack. The Netherlands Nutrition Centre recommends checking the label on gluten-free products every time.

Consumers comparing fibre

You need gluten-free bread and want to compare the nutritional values of different options. The fibre content per 100 g tells you more than a name such as ‘multiseed’ alone.

Shoppers planning ahead

You’re buying bread for several meals, so you check the pack size, storage instructions and whether you can freeze the product you choose.

What should you look for when buying?

When buying bread for someone with coeliac disease, first check that it’s labelled gluten-free and read the full label. Then compare the nutritional values and storage instructions.

What to consider What to check when buying Who it matters to
Gluten-free suitability Look for ‘gluten-free’ on the pack and read the allergen information and any warnings. If it contains oats, check what the pack says about the product you’ve chosen. If I’m serving bread to someone with coeliac disease, I want to be able to check the label and warnings; for around 50% of consumers, checking the label comes first.
Fibre and baker’s salt Compare fibre per 100 g and check the ingredients list for baker’s salt or iodised salt. When I choose gluten-free bread, I also want to weigh up its nutritional value. For around 30% of consumers, fibre and whether baker’s salt is listed matter most.
Storage and stock Check the pack size and follow the storage and freezing instructions for that particular bread. If I’m buying bread for several meals, I want to know how to store it. For around 20% of consumers, planning ahead is the top priority.

Common mistakes

  • Assuming ‘wheat-free’ means ‘gluten-free’

    When buying bread for someone with coeliac disease, the absence of wheat is no substitute for an explicit gluten-free label.

    Look for ‘gluten-free’ on the current pack, then read the ingredients and allergen information.

  • Relying on the bread’s name to judge its fibre or iodine content

    ‘Multiseed’ doesn’t tell you how much fibre the bread contains. The Netherlands Nutrition Centre also notes that bakers aren’t required to use baker’s salt.

    Compare fibre per 100 g and check the ingredients list for baker’s salt or iodised salt if that matters to your choice.

  • Overlooking cross-contamination at home

    The Dutch Coeliac Association advises taking warnings about cross-contamination seriously. Even after you’ve bought the bread, crumbs from regular bread can get onto gluten-free bread via shared utensils.

    For someone with coeliac disease, use a clean knife and chopping board, and keep crumbs out of shared spreads.

Brands to consider

AH Glutenvrij

Under this own-label range, Albert Heijn offers options including white and multiseed varieties.

  • For AH Glutenvrij Madeleine half loaf, Albert Heijn lists fibre per 100 g, iodised salt and freezing instructions.
  • Check the pack for the variety you choose: information about one loaf doesn’t necessarily apply to the whole range.

Jumbo Lekker Vrij

Jumbo’s own-label range includes gluten-free white and brown bread.

  • The varieties shown give you a choice of white or brown bread.
  • Check the product information and range at the store where you shop.

PLUS

PLUS sells gluten-free white and brown bread under its own name, among other products.

  • You can compare different types of bread in its online category.
  • PLUS notes that ingredients, nutritional values and allergen information can change, so check the pack.

Schär

Schär is a specialist gluten-free brand, with Meesterbakker varieties among the products shown in supermarket ranges.

  • PLUS also lists storage instructions for Meesterbakker Mehrkorn.
  • Check the ingredients, nutritional values and storage advice for the exact variety you’re buying.

Consenza

Consenza offers a gluten-free seeded bread with chia.

  • The variety mentioned gives you another type of bread to consider alongside white or brown bread.
  • Compare the label and nutritional information on the pack you choose before deciding.

Joybuy products for this choice

These mini baguettes are designed to be baked at home. When buying, check whether the pack is suitable for your gluten-free needs.

Gv Baguette Mini, 7 pieces

Gv Baguette Mini, 7 pieces

If you’re looking for mini baguettes for a gluten-free meal, check the label and allergens on the current pack. These rolls need to be baked at home.

View at Joybuy

Frequently asked questions

Is bread without wheat automatically suitable for someone with coeliac disease?

No. Don’t choose bread for someone with coeliac disease simply because it doesn’t contain wheat. Check that the pack says ‘gluten-free’ and read the current allergen information. The Netherlands Nutrition Centre recommends checking the label carefully on gluten-free products.

Does gluten-free bread have to contain baker’s salt?

No. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. If iodised salt matters to your choice, check the bread’s ingredients list.

How can you stop gluten-free bread coming into contact with crumbs at home?

Use a clean knife and chopping board for bread intended for someone with coeliac disease. Also watch out for crumbs from regular bread in spreads that are shared.