Who is this choice relevant to?

Parents and carers of a fussy eater with coeliac disease

A gluten-free label is the first thing to look for when shopping. After that, colour, seeds, texture and portion size all matter: suitable bread is of little practical use if it goes untouched. When preparing it, also avoid contact with crumbs from gluten-containing bread.

Households replacing regular wholemeal bread

Gluten-free bread isn’t automatically comparable to the wholemeal bread you usually buy. Check the gluten-free label, fibre per 100 g and iodised salt separately. According to the Voedingscentrum, bread made with iodised baker’s salt is an important source of iodine in the Netherlands, but bakers aren’t required to use it.

Shoppers looking for a regular bread choice

Once one variety has been accepted, it’s useful to know another suitable option for your next shop. Check the packaging each time: Albert Heijn and PLUS note that ingredients, nutritional values and allergen information can change.

What should you look for when choosing?

If you have coeliac disease, first check for a gluten-free label and take care to avoid cross-contamination at home. Only then compare the type of bread and its nutritional information: a dark colour or visible seeds won’t tell you how much fibre it contains.

What to consider What to check when buying Who should pay particular attention?
Gluten-free labelling and cross-contamination Check the current packaging for ‘gluten-free’ or the Crossed Grain symbol. At home, keep your knife, board, toaster and toppings free from gluten-containing crumbs. If we also have regular bread at home, I want to be able to prepare the gluten-free bread without it coming into contact with those crumbs. For around 33% of consumers, this safety check matters most.
Taste and type of bread Look at the colour, visible seeds, texture and portion size. Try one suitable type before buying several packs. My fussy eater leaves bread with an unfamiliar texture, even when it’s gluten-free. That’s why around 27% of consumers put acceptance first.
Fibre and iodine Compare the fibre per 100 g on the label and check the ingredients for iodised salt or baker’s salt. When I replace regular wholemeal bread, I want to know how much fibre the new bread offers and whether it’s made with iodised salt. Around 20% of consumers give this nutritional information top priority.
Being able to buy it again Check which suitable variety you can buy and keep an alternative in reserve. Read the packaging again when you buy it next time. Once the eater has finally accepted a bread, I don’t want to be left without a suitable alternative if that variety is unavailable. For roughly 20% of consumers, having a reliable way to buy it again is the main consideration.

Common mistakes

  • Mistaking spelt, sourdough or dark bread for gluten-free bread

    Spelt contains gluten. Neither the way regular bread is made nor its colour makes it suitable for someone with coeliac disease.

    Use the ‘gluten-free’ label or the Crossed Grain symbol on the current packaging as your first check.

  • Assuming gluten-free means wholemeal

    Multiseed bread may visibly contain lots of seeds, but its name doesn’t tell you how much fibre it has. When replacing wholemeal bread, compare the nutritional values of the variety you’ve chosen.

    Compare the fibre per 100 g and choose a texture the eater is willing to try.

  • Assuming all gluten-free bread contains iodised salt

    The Voedingscentrum describes bread made with iodised baker’s salt as an important source of iodine in the Netherlands, but bakers aren’t required to use this salt.

    Check the ingredients on the pack you’ve chosen. If the diet is very restricted or you’re replacing bread for a long time, consider speaking to a specialist dietitian.

  • Buying lots of a new variety before you know if it will be eaten

    Even suitable gluten-free bread may go uneaten if its taste or texture isn’t accepted. Product ingredients can also change.

    Try a small portion first, and follow the storage instructions on the packaging for any bread left over.

Brands and shops to explore

The types of bread below may help you find a variety the eater is willing to try. If you have coeliac disease, always check the specific packaging; a brand or shop name isn’t a substitute for a gluten-free label.

Albert Heijn

Under its AH Glutenvrij range, Albert Heijn offers options including light and dark multiseed bread, rolls and bread buns.

  • Having different types of bread to choose from gives you the chance to find one the eater will accept.
  • Albert Heijn notes that ingredients, nutritional values and dietary or allergy information can change. Check the current packaging.

Jumbo

Jumbo’s gluten-free bread selection includes light and dark multiseed bread, sourdough, ciabattas and bread rolls, as well as products from Jumbo Lekker Vrij.

  • These different types give you a starting point for choosing by colour and format.
  • Jumbo lists iodised salt for the specific 500 g Lekker Vrij white variety; don’t assume this applies to other varieties.

PLUS

PLUS offers its own gluten-free bread products as well as Schär Meisterbäcker Vital.

  • PLUS lists 9.5 g of fibre per 100 g and iodised salt for Schär Meisterbäcker Vital; these details apply to this variety.
  • PLUS warns that product and allergen information can change. Check the packaging of the product you choose.

Dirk

Dirk shows Schär Meisterbackers Classic and Vital in its search results for gluten-free bread.

  • These varieties are a good starting point if the eater accepts Schär bread.
  • Check which variety you can actually buy and read the current packaging; search results don’t show which products are available locally.

Lidl

Lidl provides information about gluten-free products, including items outside its standard range.

  • It may be another shop to try when you’re looking for a suitable type of gluten-free bread.
  • Before settling on a regular bread choice, check local availability and the packaging of the specific variety.

A bread option at Joybuy

This mini baguette option may be worth considering if you’re looking for a smaller type of bread. Before buying, check whether the packaging labels it gluten-free and what preparation it requires; the product description could refer to either part-baked rolls or a bread mix.

Product image of Gv Baguette Mini, 7 pieces

Gv Baguette Mini, 7 pieces

The mini baguette format may be a good option if the eater prefers to try smaller portions. Check the current packaging for a gluten-free label, and find out before buying whether you’ll receive part-baked rolls or a bread mix.

View at Joybuy

Frequently asked questions

Is spelt bread suitable for someone with coeliac disease?

Regular spelt bread isn’t a gluten-free alternative: spelt is a type of wheat and contains gluten. Choose bread whose current packaging says ‘gluten-free’ or bears the Crossed Grain symbol.

Does dark or multiseed gluten-free bread also count as wholemeal and high in fibre?

No. Colour and visible seeds don’t prove that bread has a particular fibre content or is wholemeal. Compare the fibre per 100 g on the packaging of the varieties the eater is willing to try.

Does gluten-free bread always contain iodised salt?

No. According to the Voedingscentrum, bakers aren’t required to use baker’s salt, even though bread made with iodised baker’s salt is an important source of iodine in the Netherlands. Check the ingredients list of your chosen bread for iodised salt or baker’s salt.

How can I avoid contact with gluten-containing bread when preparing food?

Store gluten-free bread separately and prevent it from coming into contact with crumbs on knives, bread boards, toasters and toppings. Use clean equipment if you also prepare gluten-containing bread in the same household.