What should you look for when choosing?
If you have coeliac disease, start by checking the label on the specific bread. Then choose the type and quantity that suit your needs, and compare the nutritional information afterwards.
| What to look for |
What to check when buying |
Who it matters to |
| Gluten-free label |
Look for a gluten-free label or the Crossed Grain symbol, and check the current packaging. ‘Multigrain’ alone doesn’t mean a product is gluten-free. |
If I have coeliac disease, I want to know that this specific bread is labelled gluten-free before comparing other features. Around 42% of consumers put this reassurance first. |
| Type and quantity of bread |
Compare the pack weight and distinguish sliced bread from individual rolls or rolls that need baking. |
If I eat sandwiches every day, I want to choose a pack that suits how much I use, without comparing different types of bread as if they were the same. Around 33% of consumers put this first. |
| Fibre and ingredients |
Check the fibre per 100 g, allergens and ingredients. Separately check whether iodised salt or baker’s salt is listed. |
As well as checking for a gluten-free label, I want to be able to compare the nutritional information and ingredients. For around 25% of consumers, this is the first additional consideration. |
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Frequently asked questions
Is ordinary multigrain bread automatically gluten-free?
No. Multigrain bread may contain grains with gluten. The Voedingscentrum says you can identify a gluten-free product by the gluten-free label or the Crossed Grain symbol on the packaging. If you have coeliac disease, also check the current label on the specific bread.
If I have coeliac disease, can I rely on a mention of oats alone?
No, check the full product information. Oats can become contaminated through contact with grains containing gluten. Choose bread that is explicitly labelled gluten-free, and check the current ingredients and allergen information.
Does gluten-free bread always contain iodised salt?
No. The Voedingscentrum says that bakers aren’t required to use baker’s salt. Check the bread’s ingredients list to see whether iodised salt or baker’s salt is listed.
How do I compare packs for everyday sandwiches?
First compare the same type of bread, then check the pack weight and how much you use. Half a loaf of sliced bread, a bake-at-home roll and a mini baguette aren’t necessarily interchangeable. Compare the fibre per 100 g separately if it matters to your choice.
Does gluten-free multigrain bread need to go in the freezer?
It depends on the product. For the multiseed bread it reviewed, Albert Heijn says you can freeze it at home on the day you buy it and use it within a month. Schär gives different advice for its reviewed bread, depending on whether it’s been opened or frozen straight away. Follow the storage instructions on your pack.