What should you look for when choosing?
If you have coeliac disease, a gluten-free label is essential, even if slice thickness, nutritional value or availability is your main point of comparison.
| What to consider |
What should you check? |
Who is it most relevant to? |
| Gluten-free labelling |
Check the current packaging for a ‘gluten-free’ label or the Crossed Grain trademark, and read the ingredients and allergen information. |
If I’m shopping for someone with coeliac disease, I don’t want to have to rely on the colour or name of a loaf. An estimated 36% of consumers prioritise clear confirmation that a product is suitable for a gluten-free diet. |
| Slice shape and size for snacks |
Check the thickness and number of slices, or ask about the slice size. A bake-at-home roll is not a thick slice. |
For generous toppings, I’m looking for a size that suits my snack, not just bread that looks sturdy. This is the top priority for around 29% of consumers. |
| Nutritional value |
Compare fibre, salt and ingredients per 100 g; also consider the portion size for the way you plan to use it. |
When I replace regular bread, I want to know how the alternative differs in composition. An estimated 21% of consumers prioritise this comparison. |
| Availability and size |
Check current stock at your store or in your delivery area, and look at the pack weight. |
If I’m planning several lunches, I want to be able to get a loaf in the right size. This is the most important factor for around 14% of consumers. |
Related products
AH Glutenvrij dark multiseed bread, 480 g — check the packaging for gluten-free labelling, ingredients and slice size.
Jumbo Lekker Vrij brown bread, 500 g — check the current packaging and availability at your store or in your delivery area.
Schär Baguettini — a gluten-free bake-at-home roll option if a roll suits your snack better than sliced bread.
Frequently asked questions
Is regular wholemeal bread suitable for coeliac disease?
Not if it contains grains with gluten, such as wheat, spelt, rye or barley. ‘Wholemeal’ does not mean ‘gluten-free’, so choose bread labelled ‘gluten-free’ or carrying the Crossed Grain trademark on the packaging.
Is bread containing buckwheat automatically gluten-free?
No. Assess the finished product, not just one ingredient. For bread containing buckwheat, check the gluten-free label and the current ingredients and allergen information on the packaging.
How do I choose gluten-free bread for generous toppings?
Start by checking the gluten-free label, then assess the thickness and size of the slices. Look at the bread or ask about the slice size; choose a bake-at-home roll only if a roll works for your snack too.
Does iodine matter if I replace regular bread?
It may be relevant: according to the Netherlands Nutrition Centre, bread provides around 45% of iodine intake in the Netherlands, partly because of iodised baker’s salt. Don’t assume every gluten-free loaf provides the same amount; discuss any questions about your diet with a dietitian who specialises in the area.
Can I rely on an existing product page for stock information?
No. Check current availability at your store or in your delivery area. Albert Heijn lists the Céréal Wholemeal Bread mentioned here as discontinued, while Jumbo lists it as no longer available online.