Who is this choice relevant to?

People with coeliac disease who want a quick breakfast

Ordinary wholemeal bread made from wheat, rye, barley or spelt isn’t suitable for you, according to the Netherlands Nutrition Centre. Look for a bread alternative labelled gluten-free, and avoid contact with crumbs, knives and spreads used with ordinary bread.

People eating gluten-free who are keeping an eye on fibre

You want to know what a bread alternative adds to your breakfast. Compare the nutritional information per 100 g with the portion you’ll actually take with you. The name or dark colour of a loaf won’t tell you how much fibre it contains.

People taking breakfast with them

You’re looking for bread that’s ready to pack in time. Check whether it needs baking, how many portions are in the pack and what the storage instructions are once it’s opened.

What should you look for when buying?

With coeliac disease, checking that bread is labelled gluten-free comes before choosing based on fibre or convenience. Then consider the portion size and what you’ll need to prepare the night before or in the morning.

What to consider What to check when buying Who it matters to
Gluten and cross-contamination Look for the gluten-free label or Crossed Grain symbol. When preparing your food, keep knives, boards and spreads free from crumbs from ordinary bread. If I have coeliac disease and ordinary bread is also eaten at home, I want to be able to prepare breakfast without coming into contact with those crumbs. This gluten safety is the top priority for around 39% of consumers.
Fibre and portion size Compare fibre and other nutritional values per 100 g and for the portion you eat. When replacing wholemeal bread, I want to know how much fibre is in my own breakfast portion, rather than relying on the name of the bread. This is the top priority for around 23% of consumers.
Preparation and taking it with you Check whether baking or defrosting is required, and look at the portion size and storage instructions. If I have to leave early, I want to know in advance whether my bread is ready to take with me. Around 23% of consumers put this convenience first.
Being able to buy it again Check what your shop currently stocks and have a second suitably labelled product in mind. For a regular breakfast routine, I don’t want to depend on a single product that might not be available next time. Availability is the main concern for around 15% of consumers.

Common mistakes

  • Assuming dark or wholemeal bread is gluten-free

    Ordinary bread made from wheat, rye, barley or spelt contains gluten. Its colour and seeds don’t change that; for someone with coeliac disease, the gluten-free label is what matters.

    Check the label again if you buy a different variety or the packaging changes.

  • Buying gluten-free bread but using shared spreads

    Crumbs from ordinary bread can get onto a gluten-free breakfast via a bread knife, chopping board or jar of spread.

    Use separate or thoroughly cleaned utensils, and pack a portion with toppings for the journey separately from ordinary bread.

  • Looking only at the fibre content

    The nutritional information per 100 g doesn’t tell you how much you’ll get from one slice or roll. The actual portion size and other nutritional values are particularly relevant for dense seeded breads.

    Compare the nutritional information per 100 g and per breakfast portion, and check how many slices or rolls are in the pack.

  • Relying on one product without checking current availability

    Jumbo says that the Céréal wholemeal bread is no longer available. So a product page you found earlier isn’t a reliable basis for a regular breakfast routine.

    Check what your shop currently stocks and, if necessary, choose a second bread with a suitable gluten-free label.

Brands to consider

Céréal

Céréal offers a wholemeal bread made with rice and buckwheat that is labelled gluten-free, as described by Albert Heijn.

  • The product description also mentions a lactose-free variety.
  • Jumbo says that the Céréal wholemeal bread in question is no longer available. Check current availability before relying on it.

Schär

Schär offers several types of bread for anyone looking for a suitable option in the gluten-free range.

  • Albert Heijn describes the specific Meesterbakker Classic variety as gluten-, wheat- and lactose-free.
  • Check the nutritional information and portion size for each variety separately. A feature of Meesterbakker Classic doesn’t automatically apply to other Schär breads.

Consenza

Consenza offers, among other things, an organic chia seed bread that Albert Heijn describes as gluten-free.

  • The description of this particular seeded bread also says it is lactose-free and vegan.
  • For seeded bread, compare the nutritional information per 100 g with your own portion, rather than assuming it’s equivalent to soft wholemeal bread.

Jumbo Lekker Vrij

This Jumbo own-brand range includes brown and white gluten-free bread varieties in its online category.

  • Jumbo lists 500 g packs for both the brown and white varieties.
  • Check the current ingredients, nutritional information and storage instructions on the packaging for each variety.

PLUS

PLUS lists brown and multiseed gluten-free breads under its own brand.

  • The PLUS category offers different types of bread to compare by portion size and use.
  • Check the gluten-free label and nutritional information for each product. The category name doesn’t tell you how the varieties differ.

Gluten-free bread at Joybuy

This selection features Gv Baguette Mini for a gluten-free breakfast that needs to be baked in advance. If you want to take breakfast with you in a hurry, check whether the current pack contains rolls or a baking mix.

Gv Baguette Mini, 7 pieces

Gv Baguette Mini, 7 pieces

The product information labels this variety gluten-free, but also says it needs to be baked before you can take it with you.

Check the packaging to see whether it contains part-baked rolls or a mix, and what the storage instructions are once prepared.

View at Joybuy

Frequently asked questions

Can I eat ordinary wholemeal bread if I have coeliac disease?

No. Ordinary wholemeal bread made from wheat, rye, barley or spelt contains gluten and, according to the Netherlands Nutrition Centre, isn’t suitable for people with coeliac disease. Choose bread explicitly labelled gluten-free and avoid contact with ordinary bread when preparing it.

What does ‘gluten-free’ on bread mean?

According to the Dutch Coeliac Association, gluten-free means that the product contains less than 20 mg of gluten per kg. Check the label on the pack you’re buying; a dark colour or the word ‘wholemeal’ isn’t a substitute for checking.

What should I watch out for when adding toppings to gluten-free bread?

If you have coeliac disease, make sure crumbs from ordinary bread don’t get onto gluten-free bread via a knife, chopping board or jar of spread. Use separate or thoroughly cleaned utensils, and pack breakfast for the journey separately.

Is gluten-free bread automatically high in fibre or wholemeal?

No. The gluten-free label alone tells you nothing about the fibre content or whether wholemeal ingredients have been used. Read the nutritional information per 100 g and compare it with the portion you actually eat.

Does all gluten-free bread contain iodised baker’s salt?

Don’t assume so: gluten-free doesn’t tell you what type of salt has been used. If this matters to you, check the ingredients list for iodised salt.