Who is this relevant to?

Breakfast lovers whose choices are guided by coeliac disease

According to the Voedingscentrum, even an ordinary breadcrumb can be a problem if you have coeliac disease. So first, look for an explicit gluten-free label, and take care to avoid contact with regular bread at home too.

Breakfast lovers who compare nutritional information

As well as checking that the bread is labelled gluten-free, you want to know how much fibre and salt it contains. Compare the nutritional values per 100 g and, if portion sizes differ, per portion. Don’t rely on words such as dark or multiseed alone.

Breakfast lovers looking for variety and convenience

You might like to alternate sliced bread with rolls or ciabatta, for example. The type of bread, storage instructions and whether you can freeze a pack can all help you decide what suits your weekend plans.

What should you look for when choosing?

For a weekend breakfast where coeliac disease comes first, check the gluten-free label before anything else. Then you can weigh up the type of bread, nutritional information and convenience.

What to look for What to check when buying Who it matters most to
Gluten-free label Check the current packaging for a gluten-free label, and read the ingredients and allergen information. At home, take care to avoid contact with crumbs from regular bread. If I’m choosing bread because of coeliac disease, I want to be able to see clearly that it is labelled gluten-free. Around 42% of consumers put this clarity first.
Nutritional information and type of salt Compare fibre and salt per 100 g and per portion. Check the ingredients list for iodised salt or baker’s salt. As well as checking that the bread is labelled gluten-free, I want to know how much fibre and salt are in my usual portion, and what type of salt has been used. This information is a priority for around 33% of consumers.
Type of bread and storage Choose the type you want and check the storage, freezing and preparation instructions on the packaging. For a leisurely weekend breakfast, I want to be able to choose between slices and another type of bread, without opening more than I’ll use. This convenience matters most to around 25% of consumers.

Common mistakes

  • Assuming all bread contains iodised baker’s salt

    According to the Voedingscentrum, baker’s salt contains iodine, but its use is not compulsory. So you can’t tell what type of salt has been used just from the type of bread.

    If this matters to your choice, check the ingredients list for iodised salt or baker’s salt.

  • Mistaking descriptions of the bread for a gluten-free label

    Dark, multiseed and organic describe other qualities. The European gluten-free label has a specific requirement: according to Implementing Regulation (EU) No 828/2014, the food as sold to the final consumer must contain no more than 20 mg/kg of gluten.

    First, check that the packaging explicitly says gluten-free. Only then compare the type of bread and its nutritional information.

  • Relying on an old pack for current product information

    Albert Heijn warns that ingredients, nutritional values and allergen information may change. This is especially important if you need to avoid ingredients other than gluten too.

    Check the label on the pack you’re actually buying every time.

  • Planning on a particular type of bread without checking first

    The range varies between supermarkets and between types of bread. This could disrupt your breakfast plans if you have your heart set on rolls or ciabatta.

    Before the weekend, check that your chosen product is available. If you want to buy bread in advance, read the storage instructions too.

    If you only find out at breakfast that the type of bread you wanted isn’t available, changing your plans will take extra time.

Relevant brands to consider

AH Glutenvrij

The own-brand range includes dark multiseed bread for sliced sandwiches.

  • Albert Heijn lists 9.6 g of fibre per 100 g for AH Glutenvrij Brood donker meerzaden half, along with iodised salt and the option to freeze the bread.
  • Check the current packaging: Albert Heijn says that product information may change.

Schär

A brand with a range of different gluten-free bread types featured by Jumbo.

  • Jumbo’s gluten-free bread range includes multiseed bread and ciabatta, among other options. This gives you a few ideas if you’re looking for something other than sliced bread for the weekend.
  • For each variety you choose, check the packaging for the gluten-free label, ingredients and nutritional information.

Consenza

A gluten-free range that includes seeded bread and other bakery products.

  • Albert Heijn lists 12 g of fibre per 100 g for Consenza Vezelrijk zadenbrood chia.
  • This bread contains gluten-free oats. Check the current ingredients and allergen information if the composition matters to your choice.

Related products at Joybuy

Related products will be available soon.

Frequently asked questions

Is ‘gluten-free’ a regulated label for bread?

Yes. Under Implementing Regulation (EU) No 828/2014, ‘gluten-free’ can only be used in the EU if the food as sold to the final consumer contains no more than 20 mg/kg of gluten. Words such as dark or multiseed are not a substitute for this label.

What should I look out for besides the gluten-free label if I have coeliac disease?

Read the current label and avoid contact with regular bread at home. The Voedingscentrum points out that even a stray breadcrumb can cause symptoms if you have coeliac disease, so take care with shared chopping boards, knives and toasters too.

Does gluten-free bread always contain iodised baker’s salt?

No. According to the Voedingscentrum, the use of baker’s salt is not compulsory. If you want to know what type of salt has been used in a particular loaf, check the ingredients list for iodised salt or baker’s salt.

Can I buy gluten-free bread in advance and freeze it?

That depends on the storage instructions for the bread you choose. Albert Heijn says its gluten-free dark multiseed bread can be frozen. For other varieties, follow the instructions on the packaging.

Can I choose gluten-free ciabatta or rolls too?

Yes, these types of bread feature in the gluten-free range shown by Jumbo. Before buying, check that the specific variety is available. For rolls too, check the gluten-free label and preparation instructions on the packaging.