What should you look for when choosing?
For a weekend breakfast where coeliac disease comes first, check the gluten-free label before anything else. Then you can weigh up the type of bread, nutritional information and convenience.
| What to look for |
What to check when buying |
Who it matters most to |
| Gluten-free label |
Check the current packaging for a gluten-free label, and read the ingredients and allergen information. At home, take care to avoid contact with crumbs from regular bread. |
If I’m choosing bread because of coeliac disease, I want to be able to see clearly that it is labelled gluten-free. Around 42% of consumers put this clarity first. |
| Nutritional information and type of salt |
Compare fibre and salt per 100 g and per portion. Check the ingredients list for iodised salt or baker’s salt. |
As well as checking that the bread is labelled gluten-free, I want to know how much fibre and salt are in my usual portion, and what type of salt has been used. This information is a priority for around 33% of consumers. |
| Type of bread and storage |
Choose the type you want and check the storage, freezing and preparation instructions on the packaging. |
For a leisurely weekend breakfast, I want to be able to choose between slices and another type of bread, without opening more than I’ll use. This convenience matters most to around 25% of consumers. |
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Frequently asked questions
Is ‘gluten-free’ a regulated label for bread?
Yes. Under Implementing Regulation (EU) No 828/2014, ‘gluten-free’ can only be used in the EU if the food as sold to the final consumer contains no more than 20 mg/kg of gluten. Words such as dark or multiseed are not a substitute for this label.
What should I look out for besides the gluten-free label if I have coeliac disease?
Read the current label and avoid contact with regular bread at home. The Voedingscentrum points out that even a stray breadcrumb can cause symptoms if you have coeliac disease, so take care with shared chopping boards, knives and toasters too.
Does gluten-free bread always contain iodised baker’s salt?
No. According to the Voedingscentrum, the use of baker’s salt is not compulsory. If you want to know what type of salt has been used in a particular loaf, check the ingredients list for iodised salt or baker’s salt.
Can I buy gluten-free bread in advance and freeze it?
That depends on the storage instructions for the bread you choose. Albert Heijn says its gluten-free dark multiseed bread can be frozen. For other varieties, follow the instructions on the packaging.
Can I choose gluten-free ciabatta or rolls too?
Yes, these types of bread feature in the gluten-free range shown by Jumbo. Before buying, check that the specific variety is available. For rolls too, check the gluten-free label and preparation instructions on the packaging.