Who is this relevant to?

Anyone buying biscuits for someone with coeliac disease

The gluten-free claim and the label on the exact pack are what matter when making your initial selection. A familiar brand or trusted biscuit style isn’t enough.

Anyone planning a Valentine’s occasion

For coffee, tea or dessert, you’ll want a biscuit that’s easy to serve or share. Albert Heijn and Jumbo list gluten-free options in different styles, including speculaas and chocolate biscuits.

Anyone catering for several dietary requirements

As well as gluten, oats, nuts, milk and other allergens may be a concern. Information varies by product, so check the label on the biscuits you’re actually buying.

What should you look for?

If you’re buying for someone with coeliac disease, start by checking the gluten-free claim and any other relevant allergens. Then compare flavour, presentation and size for the Valentine’s occasion.

What to consider What should you check? Who is this important to?
Gluten-free claim Look for ‘gluten-free’ on the exact pack and read the ingredients list. Under Implementing Regulation (EU) No 828/2014, products labelled gluten-free may contain no more than 20 mg/kg of gluten in the final product. If someone with coeliac disease is joining me, I want to check the gluten-free claim before choosing a flavour. This assurance is the top priority for around 42% of consumers.
Flavour and presentation Compare gluten-free biscuit styles, such as speculaas, chocolate chip biscuits or wafers, and see if the format is suitable for serving or giving as a gift. For a biscuit to go with coffee, I want to choose something the recipient will enjoy and that suits our time together. This matters most to around 25% of consumers.
Other allergens Read the ingredients and any allergen warnings for the product you’ve chosen. For example, Albert Heijn lists oats and hazelnut for AH Gluten-Free Hazelnut Oat Biscuits. If I need to avoid ingredients other than gluten, I want to know what’s in the biscuit before serving it. This additional check is a priority for around 17% of consumers.
Pack size and availability Check the pack weight and number of biscuits, and look at the current product information just before you buy. If I’m shopping shortly before Valentine’s Day, I mainly want a suitable size that I can pick up in time. This is the most important need for around 16% of consumers.

Common mistakes

  • Assuming a familiar biscuit style is gluten-free

    Speculaas, digestives and chocolate biscuits are available in different varieties. The style or brand name doesn’t tell you whether a specific biscuit is gluten-free.

    When you buy, check the gluten-free claim and ingredients on the exact pack, even if the product photo looks familiar.

  • Assuming gluten-free means free from other allergens

    A gluten-free biscuit may still contain oats, hazelnut or milk, for example. For Schär Avena, Albert Heijn lists oats and milk, with a warning that it may contain soya and lupin.

    Read the full ingredients and allergen information if the recipient also needs to avoid other ingredients.

  • Relying only on an old product page

    Ingredients and allergen information can change, so a product you looked at previously may not match the pack you buy.

    Use online information to compare options, then check the label again when you receive the product or in store.

  • Treating an old Valentine’s listing as a current offer

    Jumbo’s Valentine’s page for 2026 stated that products were available until 15 February 2026. That doesn’t tell you what will be available when you shop later.

    Check that your chosen biscuits are currently available, and check the label on the pack you receive.

Brands with relevant biscuit options

AH Glutenvrij

This range from Albert Heijn includes gluten-free speculaas, chocolate chip biscuits and oat biscuits.

  • A choice of biscuit styles makes it easy to compare flavours and sizes.
  • Check the product you’re buying: according to Albert Heijn, the AH oat biscuits with hazelnut contain both oats and hazelnut.

Jumbo Lekker Vrij

This range from Jumbo includes gluten-free speculaas, stroopwafels and digestives with milk chocolate.

  • Offers familiar biscuit styles to compare for a coffee break or a gift.
  • Check the ingredients, packaging and current availability for each product.

Schär

Albert Heijn stocks gluten-free Schär options, including madeleines, butter biscuits and oat biscuits.

  • There are several biscuit styles to compare.
  • According to the product information at Albert Heijn, Schär Avena contains milk and oats, and may contain soya and lupin.

Nairn’s

Albert Heijn stocks gluten-free Nairn’s options, including Oaties, biscuit breaks and mini choc chip bakes.

  • The products listed offer a choice of biscuit styles and smaller snack sizes.
  • Check the portion size and allergen information on the pack you choose.

Prewetts

Albert Heijn stocks gluten-free Prewetts biscuits, including varieties with chocolate and cranberry, and with vanilla cream.

  • A good option if you’re looking for a filled or chocolate biscuit for Valentine’s Day.
  • A gluten-free claim doesn’t mean a product is suitable for other dietary requirements, so check the label for the specific variety.

Biscuits at Joybuy

This selection is an oat biscuit with milk chocolate, ideal as a Valentine’s treat. If you’re buying for someone with coeliac disease, always check the packaging of the product delivered.

Verkade Gv Oaties Milk Chocolate, 150 g pack

Verkade Gv Oaties Milk Chocolate, 150 g

An oat biscuit with milk chocolate to serve on a Valentine’s occasion. Before serving, check the gluten-free claim and allergen information on the pack, especially if the recipient also needs to avoid oats or other ingredients.

Pack weight: 150 g.

View at Joybuy

Frequently asked questions

When can a biscuit pack be labelled ‘gluten-free’?

Under Implementing Regulation (EU) No 828/2014, a product may carry this claim if the final product contains no more than 20 mg/kg of gluten. The Netherlands Food and Consumer Product Safety Authority refers to these EU rules for the claim; check the wording on the pack of the product you’re buying.

Are oat biscuits always unsuitable for people with coeliac disease?

No. Check the specific oat biscuit rather than judging the whole style. See whether the packaging labels it gluten-free and read the ingredients and allergen information. If the recipient also needs to avoid oats, check this separately.

Should I check for other allergens in gluten-free biscuits?

Yes. Gluten-free doesn’t mean a biscuit is free from allergens such as nuts or milk. Albert Heijn lists oats and hazelnut for AH Gluten-Free Hazelnut Oat Biscuits, so check the information for the product you’ve chosen.

What does ‘may contain’ mean on a label?

This wording warns that the named allergen may be present unintentionally because of cross-contamination. If you’re choosing biscuits for someone who needs to avoid that allergen, read the warning alongside the ingredients list.

Can I use an old Valentine’s page to choose biscuits?

Use it for inspiration on biscuit styles at most, not as confirmation of what’s currently available. Jumbo’s Valentine’s page for 2026 stated that products were available until 15 February 2026. Before you buy, check the current product information and the packaging.