What should you look for?
First, choose a specific biscuit labelled as gluten-free. Then decide how to store and serve it separately at a stall where products containing gluten may also be sold.
| What to consider | What to look for | Who it matters to |
| Gluten-free labelling |
Check the current packaging for ‘gluten-free’ labelling or the Crossed Grain symbol, and check the other allergens too. |
For visitors with coeliac disease, I want a biscuit with gluten-free labelling on the pack. Around 50% of consumers say confirmed gluten-free status is their main requirement. |
| Packaging and serving |
Keep stock and serving utensils separate. If you sell biscuits loose, make allergen information available before purchase. |
At a busy stall, I want to be able to serve a biscuit without it coming into contact with other products or leaving allergens unclear. For around 30% of consumers, how the product is served is their main concern. |
| Type of biscuit and availability |
Choose a suitable type of biscuit and check the specific pack and local stock when you buy it. |
If I regularly buy biscuits for the stall, I want a type I can actually find and check again. This is the main concern for around 20% of consumers. |
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Frequently asked questions
How can I tell whether a biscuit is suitable to offer as gluten-free?
Check the current packaging for ‘gluten-free’ labelling or the Crossed Grain symbol, and read the ingredients and other allergens too. Under Commission Implementing Regulation (EU) No 828/2014, the term ‘gluten-free’ may be used if the food sold to the final consumer contains no more than 20 mg/kg of gluten.
Is standard Lotus Biscoff a gluten-free alternative if it’s vegan?
No. Lotus Bakeries lists wheat flour and gluten in Original Speculoos; vegan labelling doesn’t change that.
What allergen information must I provide if I sell biscuits loose?
If you sell food loose, visitors must be able to get information about the allergens it contains before buying. The Netherlands Food and Consumer Product Safety Authority says that for cereals containing gluten, you must also name the specific cereal. You can provide this information in writing, electronically or, subject to certain conditions, verbally.
Can I serve a gluten-free biscuit alongside standard Dutch doughnuts?
Only if you can prevent contact with products containing gluten and their crumbs. The Voedingscentrum warns that even a small amount of gluten can cause symptoms for someone with coeliac disease, so store and serve the biscuit separately using separate, clean utensils.
Is a supermarket’s gluten-free category page enough to help me choose a biscuit?
No. Check the specific pack you’re buying. Look for gluten-free labelling, ingredients and allergens, and make sure that type of biscuit will be available when you need it.