Buying for someone with coeliac disease
You’ll want to see an explicit gluten-free label on every biscuit and check the allergen information on the packaging you actually buy.
If you’re buying for someone with coeliac disease, choose biscuits explicitly labelled gluten-free and check the other relevant allergens on the packaging you buy. For an advent calendar, you’ll also need to consider the size and whether you can divide the biscuits between the compartments. If you choose several flavours, check each one separately. A vegan label alone says nothing about whether a product is gluten-free.
You’ll want to see an explicit gluten-free label on every biscuit and check the allergen information on the packaging you actually buy.
You’re looking for biscuits that fit in the calendar and want to alternate between different flavours. Check the label separately for every additional variety.
As well as gluten, you may need to look out for lactose, milk, nuts, eggs, soya or other allergens that are relevant to the recipient.
Start by checking that the specific biscuit is labelled gluten-free. Then choose a size that fits the compartments and check for any other allergens in each flavour.
| What to look for | What to check when buying | Who it matters to |
|---|---|---|
| Gluten-free label | Look for an explicit gluten-free label and read the packaging of the product you buy. | I don’t want to rely on a flavour name or vegan label when buying for someone with coeliac disease. For roughly 50% of consumers, checking the gluten-free label would be their first concern when buying. |
| Size and variety | Compare the number of portions in the pack with the space in the calendar compartments, and check every flavour you choose. | I want to divide the biscuits between the compartments while still offering a choice of flavours. For around 30% of consumers, this would be their main consideration. |
| Other allergens | Check the ingredient information and any warnings about possible traces of allergens the recipient needs to avoid. | I need to take another allergy or intolerance into account as well as gluten. For around 20% of consumers, this additional check would come first. |
A vegan product can still contain ingredients that contain gluten. For example, Makro lists wheat flour in Lotus Biscoff Speculoos Topping.
Look for an explicit gluten-free label on the specific biscuit, then check the ingredients and allergen information on the current packaging.
Different varieties of biscuits can contain different ingredients and allergens. Even if you buy the product again later, a label you read previously isn’t enough.
Check every variety on the packaging of the product you’re using for the calendar.
Gluten-free doesn’t mean a biscuit is also free from soya, eggs, milk or nuts, for example. For its gluten-free and lactose-free Céréal chocolate biscuits, Jumbo lists soya and warnings about other possible allergens.
Ask which allergens are relevant to the recipient and check any ‘may contain’ warnings on each product too.
Lidl says that extra gluten-free promotional products aren’t always available. This means a calendar you plan to fill in advance will depend on what’s in stock when you shop.
Check the current range and keep an alternative with a clear gluten-free label in reserve.
Albert Heijn’s gluten-free biscuit range includes speculaas, chocolate chip biscuits and almond biscuits.
Jumbo’s range includes gluten-free speculaas, stroopwafels, digestives and a filled biscuit.
Albert Heijn’s gluten-free biscuit selection includes Schär butter biscuits, digestives and chocolate chip biscuits.
Jumbo describes one Céréal chocolate variety as gluten-free and lactose-free.
Speculoos may be a flavour you’d like to include as an advent treat, but the flavour or brand name doesn’t confirm that a product is gluten-free.
Under EU Regulation (EU) No 828/2014, food labelled ‘gluten-free’ must contain no more than 20 mg of gluten per kg. If you’re buying for someone with coeliac disease, choose a specific biscuit with this label and check the packaging you buy.
Yes. Albert Heijn recommends checking the packaging because product information can change. Do this for every flavour you put in the calendar.
No. Makro lists wheat flour in a vegan Lotus Biscoff speculoos topping. A vegan label doesn’t replace the gluten-free label on the specific product.
Not necessarily. Jumbo describes its Céréal chocolate biscuits as gluten-free and lactose-free, but also lists soya and possible traces of milk and nuts, among other allergens. Check for any allergens that are relevant to the recipient.
Don’t rely on a promotional product without checking what’s currently available. Lidl says that extra gluten-free products may not always be in stock, so keep an alternative in reserve when planning.