If your baby needs to avoid gluten strictly, only choose a bread roll whose current packaging says ‘gluten-free’, and avoid contact with ordinary bread when preparing and serving it. Choose a crust and any seeds to suit what your baby can already eat. Also check for other allergens and the salt content per 100 g, and, if you use the rolls regularly, whether iodised salt is listed.
For families with a baby who needs to avoid gluten strictly, for example because of coeliac disease. According to the Voedingscentrum, even a breadcrumb can matter for someone with coeliac disease, so both the current label and how you prepare the food are important.
For parents introducing bread to their baby who want to choose a crust, softness and seeds to suit their baby’s eating skills. The Voedingscentrum recommends starting with bread without seeds or kernels after 6 months.
For families who eat gluten-free bread more often and want to check the salt, fibre, other allergens and use of iodised salt on the packaging.
Start by checking for a gluten-free label and avoiding contact with ordinary bread. Then assess the texture and read the nutritional information for the bread roll you choose.
| What to consider | What to check when buying | Who it matters most to |
|---|---|---|
| Gluten and cross-contact | Check the current packaging to see whether the bread roll is labelled gluten-free. Keep preparation and serving separate from ordinary bread. | If there’s ordinary bread at home too, I want a clear gluten-free label and no contact with crumbs. Avoiding gluten is the top priority for around 42% of consumers. |
| Crust and seeds | Check whether the bread roll contains whole seeds, and offer a texture that suits what your baby can already eat. The Voedingscentrum recommends starting with bread without seeds or kernels after 6 months. | When my baby is still getting used to bread, I want a soft bite without a tough crust or whole seeds. Around 33% of consumers give top priority to a suitable texture. |
| Other nutritional information | Compare the salt per 100 g, read the allergen information and, if you use the rolls regularly, check whether iodised salt is listed in the ingredients. | If bread is served more often, I want to be able to take the salt, other allergens and use of iodised salt into account. This nutritional information matters most to around 25% of consumers. |
Ordinary bread may contain grains that contain gluten. According to the Voedingscentrum, even a small amount of gluten, such as a breadcrumb, can cause symptoms for someone with coeliac disease.
Check the current gluten-free label and avoid contact with ordinary bread when preparing and serving the roll.
A multiseed bread roll has a different texture from bread without seeds. The Voedingscentrum recommends starting with bread without seeds or kernels after 6 months.
Check the crust, softness and visible seeds before offering a bread roll to your baby.
Albert Heijn states that AH Glutenvrij white rolls may contain egg, milk, soya, almond and hazelnut. PLUS lists sesame as an allergen in its gluten-free multiseed rolls.
For every pack, check both the allergen information and the salt content per 100 g.
According to the Voedingscentrum, bakers are not required to use baker’s salt. As a result, the use of iodised salt varies from one product to another.
Check the ingredients list if the use of iodised salt matters when choosing this bread roll.
Albert Heijn describes its AH Glutenvrij white rolls as bake-at-home rolls made with potato, maize and rice starch, sold in packs of two.
PLUS describes its gluten-free multiseed rolls as bake-at-home rolls containing ingredients including linseed, sesame, sunflower seeds and pumpkin seeds, sold in packs of two.
Jumbo’s bread roll range includes white, brown, multiseed and frozen varieties.
It depends on your baby’s eating skills and the texture of the roll. The Voedingscentrum recommends starting with bread without seeds or kernels after 6 months. For a bread roll, also consider whether the crust suits what your baby can already eat.
The label on the current packaging is an important starting point, but contact with ordinary bread during preparation and serving matters too. According to the Voedingscentrum, even a breadcrumb can cause symptoms for someone with coeliac disease.
As well as the gluten-free label, read the allergen information and check the salt content per 100 g. Albert Heijn says its white gluten-free rolls may contain egg, milk, soya, almond and hazelnut; PLUS says its gluten-free multiseed rolls contain sesame.
No. Check the ingredients on the packaging you choose. According to the Voedingscentrum, bakers are not required to use baker’s salt; however, Albert Heijn lists iodised salt in its AH Glutenvrij white rolls.
