Who are these options for?

For those looking for seeds and a hearty bite

You want a snack with recognisable grains and seeds, rather than a standard slice of gingerbread. Albert Heijn lists oats and 9% sunflower seeds in its Peijnenburg Tussendoor+ granen, pitten & fruit bar. It’s a bar, not a rusk.

For those comparing fibre and sugars

You’re looking for sliced gingerbread made with wholegrain rye and comparing the nutritional information, while visible seeds matter less to you. For its sliced wholegrain variety, Peijnenburg lists 40% wholegrain rye flour and 17 g of fibre per 100 g on Albert Heijn’s website. Check the information on the pack of the variety you buy.

What should you look for when choosing?

First decide whether you need rusks for serving muisjes or are looking for gingerbread as a snack in its own right. Then compare the ingredients and nutritional information within your preferred product type.

What to consider What to check when buying Who it matters to
Seeds and texture Look for specific seeds listed in the ingredients. Albert Heijn lists 9% sunflower seeds for Peijnenburg Tussendoor+ granen, pitten & fruit; this product is a bar. If I want to taste seeds in a snack, the word ‘wholegrain’ alone doesn’t tell me enough about its texture. For around 40% of consumers, seeds are the top priority.
Fibre and sugars Compare fibre and sugars per 100 g and per portion. Albert Heijn lists 17 g of fibre per 100 g for Peijnenburg Ontbijtkoek volkoren gesneden; ‘no added sugars’ doesn’t mean sugar-free. When I choose individual slices of gingerbread, I want to compare the nutritional information for different varieties. For around 30% of consumers, fibre and sugars matter most.
Product type Check whether you need rusks for muisjes or want a bar or sliced gingerbread as an additional snack. For serving muisjes, I want a crisp rusk base; a soft slice or bar is a different product type. This serving occasion is the top priority for around 20% of consumers.
Ingredients and allergens Check the current label for allergens, possible cross-contamination and sweeteners. The Peijnenburg varieties reviewed list xylitol. If I need to avoid certain ingredients, I also check any variety that otherwise meets my needs. For around 10% of consumers, checking the label is their main condition when buying.

Common mistakes

  • Assuming ‘wholegrain’ means ‘with seeds’

    Peijnenburg’s sliced wholegrain gingerbread lists wholegrain rye flour, but the ingredients published by Albert Heijn don’t mention seeds. Its separate Tussendoor+ bar does list sunflower seeds.

    If that’s the texture you’re after, look for seeds on the pack rather than relying on the word ‘wholegrain’.

  • Buying gingerbread instead of rusks for muisjes

    A gingerbread bar and sliced gingerbread are different product types from the crisp rusks you’ll want to serve muisjes on.

    Choose rusks for serving, and consider gingerbread separately if you’d also like to offer a snack.

  • Overlooking the information about xylitol

    The seed bar and wholegrain gingerbread reviewed list xylitol. The product information includes a warning that excessive consumption may have a laxative effect.

    Read the warning and portion information on the pack, especially if you plan to serve several bars or slices.

Brands to consider

Peijnenburg

The varieties reviewed show the difference between a bar with grains and seeds and sliced wholegrain gingerbread.

  • For Tussendoor+ granen, pitten & fruit, Albert Heijn lists 9% sunflower seeds and 15 g of fibre per 100 g. For the sliced wholegrain variety, it lists 40% wholegrain rye flour and 17 g of fibre per 100 g.
  • The sliced variety doesn’t list seeds in its ingredients. Check the current allergen and xylitol information on the pack of both varieties.

AH

Albert Heijn’s own brand offers, among other things, plain and wholegrain sliced gingerbread, as well as gingerbread bars to compare by product type.

  • Albert Heijn’s category information includes both sliced varieties and bars.
  • If you’re looking for seeds, check the ingredients of the specific product; its product type alone won’t tell you whether it contains any.

Jumbo

Jumbo lists a range of its own gingerbread varieties and product types.

  • The category information includes Jumbo Oude Wijven Ontbijtkoek and a gluten-free gingerbread variety.
  • A variety being available doesn’t automatically mean it contains seeds. Check the ingredients list of the product you choose.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is a gingerbread bar with seeds the same as rusks for muisjes?

No. Peijnenburg Tussendoor+ granen, pitten & fruit is a bar, not a rusk. Choose rusks if you want to serve muisjes on a crisp base; you can offer the bar separately as a snack.

Does ‘no added sugars’ mean gingerbread is sugar-free?

No, that wording doesn’t mean a product contains no sugars. Check the sugars per 100 g and per portion for the gingerbread you choose, and read which sweeteners are listed in the ingredients.

What should I check for allergens in a gingerbread bar with seeds?

Check both the allergens present and any warnings about possible cross-contamination on the current label. The Peijnenburg bar reviewed lists rye and oats, and also mentions the possible presence of milk and nuts. Don’t assume another bar has the same ingredients.

How should I store sliced gingerbread?

Follow the storage and use-by instructions on the pack of your gingerbread. The product information reviewed for the sliced Peijnenburg variety recommends storing it in a cool, dry, dark place, preferably in a sealed storage tin or container.