Who is this choice for?

Parents keeping an eye on sugar

You’re looking for sprinkles for a lunchbox and want to compare the amount of sugars per 100 g. According to Albert Heijn’s product information, AH and Céréal chocolate sprinkles have a lower stated sugar figure than De Ruijter Gestampte Muisjes, but they don’t taste of aniseed.

Families who want aniseed sprinkles

The aniseed flavour and granular texture are the reasons to choose Gestampte Muisjes. For De Ruijter, check the nutritional information and ingredients too: Albert Heijn lists 79 g of sugars per 100 g and wheat as an ingredient.

Parents putting together a school lunch

You’re considering sweet toppings as part of the whole lunchbox. The Netherlands Nutrition Centre advises packing no more than one slice of bread with a sweet topping for primary-school children; check the school’s rules too.

What should you look for when buying?

First decide whether you want to stick with aniseed sprinkles or prefer a lower stated sugar figure. Then consider how the topping fits into the rest of the lunch.

What to consider What to check when buying Who it matters to
Sugar figure Compare the ‘of which sugars’ figure per 100 g and consider the portion size too. A claim of less sugar only means something in relation to the comparison product named. If I’m packing sweet sprinkles, I mainly want to know how much sugar the product I choose contains. Around 50% of consumers prioritise a lower sugar figure when making this choice.
Aniseed flavour Check the type of product: Gestampte Muisjes are sugared aniseed seeds, while the alternatives mentioned are chocolate sprinkles. For a child who specifically wants aniseed sprinkles on their bread, chocolate sprinkles aren’t a like-for-like replacement in terms of flavour. Keeping that flavour is the priority for around 30% of consumers.
The whole lunch Decide how many slices of bread will have a sweet topping and check any school rules. I want to include a sweet topping without losing sight of the rest of the lunchbox. This balance matters most to around 20% of consumers.

Common mistakes

  • Mistaking lower-sugar chocolate sprinkles for aniseed sprinkles

    The chocolate sprinkles discussed here contain chocolate, whereas Gestampte Muisjes are made from sugared aniseed seeds. So a lower sugar figure also means a different flavour and type of product.

    First decide whether aniseed is important to you. If it is, check the portion size for Gestampte Muisjes rather than treating chocolate sprinkles as a like-for-like alternative.

  • Comparing claims on packaging directly

    According to Albert Heijn, the claim on AH Hagelslag melk minder suiker compares it with AH Melk hagelslag. Céréal’s claim uses a different comparison product, so the percentages aren’t based on the same comparison.

    To compare the products, check the ‘of which sugars’ figure per 100 g, as well as the ingredients and portion size.

  • Overlooking the warning about polyols

    For Céréal Hagelslag melk minder suikers, Albert Heijn lists 44 g of polyols per 100 g and warns that excessive consumption may have a laxative effect.

    Read the current packaging and don’t decide how much to use based on the sugar figure alone.

  • Judging the whole lunch by one type of topping

    The other slices of bread and items in the lunchbox count too. For a primary-school lunch, the Netherlands Nutrition Centre advises packing no more than one slice of bread with a sweet topping.

    Plan the rest of the lunch separately, for example with wholemeal bread, vegetables or fruit, and check the school’s rules.

Brands to consider

De Ruijter

Gestampte Muisjes are the option assessed in the sugared aniseed seed category.

  • Keeps the aniseed flavour and the characteristic texture of the sprinkles.
  • Albert Heijn and Jumbo list 79 g of sugars per 100 g; check the ingredients for wheat too.

AH

AH Hagelslag melk minder suiker is a chocolate sprinkle, not a version of Gestampte Muisjes.

  • Albert Heijn lists 43 g of sugars per 100 g and compares its claim of 30% less sugar with AH Melk hagelslag.
  • You won’t get the aniseed flavour; check the packaging for milk and lactose.

Céréal

Céréal Hagelslag melk minder suikers is a chocolate alternative for anyone comparing the stated sugar figure per 100 g.

  • Albert Heijn lists 15 g of sugars per 100 g for this milk chocolate variety.
  • The product information lists 44 g of polyols per 100 g and warns that excessive consumption may have a laxative effect; check the packaging for milk and soya too.

Joybuy products

Matching products coming soon.

Frequently asked questions

Are De Ruijter Gestampte Muisjes a lower-sugar option?

No, they aren’t presented as a lower-sugar version of the sprinkles. Albert Heijn lists 79 g of sugars per 100 g for De Ruijter Gestampte Muisjes; check the portion size too to see how much you’re using.

Can lower-sugar chocolate sprinkles replace Gestampte Muisjes?

Yes, if you’re happy to choose a different type of sprinkle, but not if you want to keep the aniseed flavour. The AH and Céréal sprinkles discussed here are chocolate toppings; compare the nutritional information and ingredients of the product you choose.

How much sweet topping is suitable for a primary-school lunch?

The Netherlands Nutrition Centre advises packing no more than one slice of bread with a sweet topping. Put the rest of the lunch together with wholemeal bread and vegetables or fruit in mind, and check any school rules.

What should I check in the ingredients of Gestampte Muisjes?

Check for wheat, among other ingredients. Albert Heijn lists wheat starch in the ingredients of De Ruijter Gestampte Muisjes; if allergens are important to your choice, read the current packaging before use.

Does less sugar mean I can use as much topping as I like?

No. For Céréal Hagelslag melk minder suikers, Albert Heijn lists 44 g of polyols per 100 g and warns that excessive consumption may have a laxative effect. So check the portion size and usage warning as well as the sugar figure.