Who is this relevant to?

Shoppers looking for a low-sugar product

If ‘low sugar’ is a must, regular De Ruijter is not suitable: Albert Heijn lists 79 g of sugars per 100 g, compared with the maximum of 5 g per 100 g that the Netherlands Nutrition Centre sets for this claim.

Shoppers stocking up on aniseed sprinkles

If you’re stocking up on Gestampte Muisjes for bread, crispbread or yoghurt, check the best-before date on the pack and the instruction to store it in a dry place. Albert Heijn and Jumbo give this storage advice for the regular De Ruijter product.

Shoppers avoiding wheat or gluten

Check the ingredients and allergen information before buying. Albert Heijn and Jumbo list wheat and cereals containing gluten in regular De Ruijter Gestampte Muisjes.

What should you look for when choosing?

First decide whether you need a low-sugar product or whether a relative reduction in sugars is enough. Then check the label on the pack you’re planning to stock up on.

What to look for What to check before buying Who it matters to
Sugars and sugar claims Compare the ‘of which sugars’ figure per 100 g and check whether the claim says ‘low sugar’ or ‘reduced sugars’. If reducing sugar is my main reason for choosing a product, I want to know whether the label meets my absolute or relative sugar requirement. This is the top priority for around 42% of consumers.
Ingredients and allergens Read the current label, paying particular attention to wheat and cereals containing gluten. If I need to avoid wheat or gluten, the ingredients and allergen information determine whether I can choose this product. This is the first priority for around 33% of consumers.
Stocking up and storage Check the best-before date on the pack and follow the instruction to store it in a dry place. When I stock up, I want to be able to use the pack before its best-before date and store it as directed. This is the most important consideration for around 25% of consumers.

Common mistakes

  • Assuming ‘less sugar’ means ‘low sugar’

    A relative reduction does not mean a product meets the threshold for ‘low sugar’. Albert Heijn lists 79 g of sugars per 100 g for regular De Ruijter Gestampte Muisjes; the Netherlands Nutrition Centre sets a maximum of 5 g per 100 g for the ‘low sugar’ claim.

    Check the ‘of which sugars’ figure per 100 g. If the label says ‘reduced sugars’, also check which similar product it is being compared with.

  • Skipping the label when buying again

    Ingredients and allergen information can change, so a previous purchase doesn’t tell you everything about the pack you’re putting in your cupboard now.

    Check the ingredients, allergens, sugar content and best-before date each time you buy a new pack.

Brands and retailers to consider

De Ruijter

According to product information from Albert Heijn and Jumbo, regular De Ruijter Gestampte Muisjes is a sweetened aniseed product sold in a 270 g pack.

  • Both retailers list 79 g of sugars per 100 g and advise storing it in a dry place.
  • With this sugar content, the regular version does not meet the Netherlands Nutrition Centre’s threshold for the ‘low sugar’ claim.

Albert Heijn

Albert Heijn provides product information for 270 g packs of De Ruijter Gestampte Muisjes.

  • The product page lists the ingredients, nutritional information, allergens and storage instructions.
  • Check the pack itself: Albert Heijn notes that product information may change.

Jumbo

Jumbo stocks regular 270 g packs of De Ruijter Gestampte Muisjes.

  • The product information lists sugars per 100 g, wheat, cereals containing gluten and dry storage instructions.
  • The regular version shown is not a low-sugar option under the threshold set for that claim by the Netherlands Nutrition Centre.

Lidl

Lidl Netherlands has a category for breakfast foods and spreads.

  • This category can be a useful starting point if you want to compare other bread toppings.
  • For a specific aniseed topping, check the current packaging and nutritional information. The category itself doesn’t tell you the sugar content of any individual product.

Aldi

Aldi mentions muisjes as a topping for crispbread.

  • This makes crispbread and muisjes a familiar combination if you’re planning what to stock up on.
  • For a specific product, check the product name, nutritional information and allergens on the pack.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

Is regular De Ruijter Gestampte Muisjes low in sugar?

No, not under the threshold for the ‘low sugar’ claim. Albert Heijn and Jumbo list 79 g of sugars per 100 g for the regular version; the Netherlands Nutrition Centre says ‘low sugar’ means no more than 5 g per 100 g.

Does ‘reduced sugars’ mean the same as ‘low sugar’?

No. According to the Netherlands Food and Consumer Product Safety Authority, ‘reduced sugars’ means a reduction of at least 30% compared with a similar product. ‘Low sugar’ has a separate limit of no more than 5 g of sugars per 100 g, as explained by the Netherlands Nutrition Centre. So check which claim appears on the product and what it is being compared with.

How should I store De Ruijter Gestampte Muisjes in my cupboard?

Store regular De Ruijter Gestampte Muisjes in a dry place, as advised by Albert Heijn and Jumbo. Before stocking up, check the best-before date on the pack you’re buying.

What should I check if I avoid wheat or gluten?

Check the ingredients and allergens on the current label. Albert Heijn and Jumbo list wheat and cereals containing gluten for regular De Ruijter Gestampte Muisjes.