Who is this choice important for?

For anyone weighing up wholemeal and sugars

You’re looking for breakfast cake for guests who want a wholemeal option, but you also want to know how much sugar the exact variant contains and whether sweeteners have been used.

For anyone who wants to serve quickly

You’re serving food outdoors and want to offer slices or individual portions without having to cut the breakfast cake first.

For anyone keeping allergens in mind

You’re welcoming guests for whom ingredients and allergens matter. That’s why you want to be able to check the packaging of your chosen variant before serving it.

What should you look for when choosing?

First decide which need takes priority when serving. Then compare the exact packaging: a wholemeal label, nutritional information and portion size each answer different questions.

What to consider What should you check? Who is this most important for?
Wholemeal and sugars Check the wholemeal label and compare sugars and fibre per 100 g. For a variant with no added sugars, check the ingredients too. If both features matter to me, I want to see them on the same packaging. This combination is the top priority for around 29% of consumers.
Allergens Read the allergen information and any warnings on the exact packaging, and keep that information available when serving. When guests have allergies, I don’t want to rely on the product name alone. Around 29% of consumers prioritise this check.
Serving and portions Check whether the cake is pre-sliced and how many slices or individual pieces are listed on the packaging. Outdoors, I want to serve portions without cutting on the spot and plan enough in advance. This is the main need for around 21% of consumers.
Pack size and availability Choose a pack size to suit the number of guests and check whether your preferred variant is available at your shop. For a larger group, I want to be able to rely on getting the variant I want. This comes first for around 21% of consumers.

Common mistakes

  • Assuming ‘wholemeal’ means ‘low in sugars’

    Wholemeal describes the grain ingredient, not the amount of sugars. According to Peijnenburg, its regular sliced wholemeal breakfast cake contains 39 g of sugars per 100 g.

    Compare the nutritional information for the exact variant per 100 g and, if the portion size is given, per slice.

  • Serving a no-added-sugars variant to all your guests without checking it first

    According to Peijnenburg, the variant in question contains xylitol and may contain milk and nuts. So the no-added-sugars label is no substitute for checking the ingredients and allergens.

    Read the packaging before serving and keep the information available for your guests.

  • Planning individual portions without checking the variant

    A pack of individual pieces is only useful for your plans if the variant you want is available.

    Check the range before deciding how many portions you need, and consider whether a sliced pack would also suit the way you plan to serve it.

    If the variant you want is unavailable, you may need to make an extra trip to the shop or change your serving plans.

  • Assuming breakfast cake always contains iodine

    The name breakfast cake or the wholemeal label doesn’t tell you which salt has been used in the exact variant.

    Ask the manufacturer which ingredients have been used if this matters to your choice.

Brands to consider

Peijnenburg

Peijnenburg offers sliced wholemeal breakfast cake, as well as a separate variant labelled 100% wholemeal and with no added sugars.

  • According to Peijnenburg, the 345 g pack with no added sugars contains 12 slices. Its nutritional information lists 4.9 g of sugars and 17 g of fibre per 100 g.
  • This variant contains xylitol. The regular sliced wholemeal variant has different nutritional values, so compare the packs separately.

Jumbo

Jumbo offers sliced wholemeal breakfast cake in different pack sizes.

  • According to Jumbo, its 475 g sliced variant contains 40.5% wholemeal rye flour, 35.2 g of sugars and 8.2 g of fibre per 100 g.
  • If you want individually wrapped pieces, check whether the variant you want is available. The 475 g pack has its own storage instructions.

PLUS

PLUS offers a 485 g sliced wholemeal breakfast cake for anyone serving slices to a group.

  • According to PLUS, this variant contains 41% wholemeal rye flour and 34.1 g of sugars per 100 g.
  • The product information notes that it may contain wheat, barley and oats. Check the allergen information on the packaging.

Koek & Bakker

ALDI sells a 485 g pre-sliced wholemeal breakfast cake under the Koek & Bakker name, as well as a separate sliced Zero variant.

  • The pre-sliced pack means there’s no cutting to do when serving.
  • Before choosing a variant for your guests, check its ingredients, nutritional information and allergens on the pack.

Tastino

Tastino is the name of Lidl’s breakfast cake range.

  • You can check the packaging of any available variant for pack size and ease of serving.
  • Check the packaging to see which wholemeal label, nutritional information and allergen details apply to the specific variant.

Sliced breakfast cake at Joybuy

This sliced breakfast cake is handy for serving without any cutting. Before choosing it, check the nutritional information and allergens for this exact variant too.

g'woon sliced wholemeal breakfast cake 485 g

g'woon sliced wholemeal breakfast cake 485 g

This sliced cake means there’s no cutting to do when serving, and the pack contains 485 g. Check the allergens on the pack before serving: the product information about rye conflicts with the allergen declaration.

View at Joybuy

Frequently asked questions

Is wholemeal breakfast cake automatically low in sugars?

No. The wholemeal label doesn’t tell you how much sugar a variant contains. According to Peijnenburg, its regular sliced wholemeal variant contains 39 g of sugars per 100 g, compared with 4.9 g per 100 g for its separate variant with no added sugars. Compare the nutritional information on the pack you plan to serve.

How should I store breakfast cake during a garden party?

Follow the storage instructions on the exact packaging and keep the cake protected from moisture and heat until you serve it. For its 475 g sliced variant, Jumbo says to store it below 25 °C and away from moisture and heat. PLUS recommends storing its sliced variant in a cool, dry place away from light.

How can guests check the allergens in breakfast cake?

Keep the packaging for the variant you’re serving available so guests can read the ingredients and allergen information for themselves. The Netherlands Food and Consumer Product Safety Authority says that allergen information for prepacked products must appear on the label.

Can you be sure breakfast cake contains iodine from baker’s salt?

No. You can’t tell from the name breakfast cake or the wholemeal label. If the type of salt used matters to your choice, ask the manufacturer about the exact variant.