Which bread is right for you?

If you want the bread to take centre stage

A rustic sourdough loaf could be just the thing if flavour, crust and presentation matter to you. Albert Heijn describes its OerDesem as having an open crumb and a crisp crust; Jumbo also highlights the crisp crust of its rustic sourdough loaves.

If you’re catering for a small group

Smaller loaves or demi-baguettes make it easier to match portions to the number of guests. If you choose bake-at-home bread, remember to allow time to prepare it just before serving.

If you need to check ingredients for your guests

Read the information for the exact product if allergens or the type of salt used matter. For unpackaged bread, you can ask for allergen information before buying, says the Netherlands Food and Consumer Product Safety Authority.

What should you look for when choosing?

First, decide how you want to serve the bread and how many guests will be eating. Then compare the size, preparation and product information that matters to your guests.

What to consider What to check before buying Who it matters to
Flavour and presentation Check the description of the crust and crumb, and choose a size that will fit on your drinks platter. If you want a loaf to share that has a clear place of its own on the platter, flavour and appearance matter a lot. Around 36% of consumers put this need first.
Serving time and portions Check whether the bread is ready to serve or needs baking, and how many loaves or portions you’re buying. For a small group, you’ll want to serve fresh bread without having lots left over or rushing at the last minute. For around 29% of consumers, this planning is the main consideration.
Texture for toppings Check the type of bread and any grains or seeds listed; look for the ‘wholemeal’ label if you want wholemeal bread. If you’re serving generous toppings, you might prefer a sturdier bread with more bite rather than a soft base. This is the main consideration for around 21% of consumers.
Ingredients and allergens Read the current ingredient and allergen information for the product; check whether it contains iodised baker’s salt if that matters to you. If guests need to avoid certain ingredients, you’ll want to know exactly what’s in the bread before serving it. Around 14% of consumers give this check top priority.

Common mistakes

  • Assuming multigrain means wholemeal

    Multigrain bread isn’t automatically wholemeal. If you specifically want to serve wholemeal bread, you can’t tell from the presence of different grains alone.

    Check that the product is labelled wholemeal and read the ingredients on the packaging.

  • Buying a whole loaf without a plan for leftovers

    A large loaf is easy to share, but it may be more than you need for a small group.

    Choose a size to suit the number of guests. You could also choose smaller loaves or freeze some in advance.

  • Assuming ‘sourdough’ or ‘organic’ means it’s suitable

    The name of the bread won’t tell you which allergens the exact product contains or what type of salt was used. According to the Netherlands Nutrition Centre, organic bread usually doesn’t contain baker’s salt; that doesn’t tell you anything about an individual product.

    Check the current ingredient and allergen information. For unpackaged bread, ask for details of the product you’ve chosen before buying.

  • Assuming bake-at-home bread is ready to serve

    Bake-at-home bread needs preparation and oven space. For example, PLUS says its sourdough demi-baguettes need 8–10 minutes in a preheated oven at 220°C.

    Read the instructions on your packaging and plan when to bake the bread so it’s ready for serving.

Brands to compare

These bread ranges offer different options for a drinks gathering, from fresh sourdough to bake-at-home bread. Check the specific product and availability at the shop where you plan to buy it.

Albert Heijn

The OerDesem range is worth considering if you’re looking for a sourdough loaf to take centre stage on the platter.

  • Albert Heijn says its OerDesem has a 56-hour proving process and describes it as having an open crumb and crisp crust.
  • Check the ingredients and salt for the specific product; information about one OerDesem loaf doesn’t apply to the whole range.

Jumbo

Jumbo’s rustic sourdough loaves are a good choice if you want to pick up bread in store for your drinks gathering.

  • Jumbo says these loaves are proved for more than 24 hours with fresh sourdough starter.
  • According to Jumbo, its rustic sourdough loaves are only available in store and can’t be ordered online.

Lidl

Lidl includes rustic wholemeal sourdough bread in its range of oven-fresh bread.

  • Lidl says bread is baked in its stores from 06.00.
  • Check with your local store to see which breads are available at the time you want them.

ALDI

Bakkersgoud Rustiek spelt is a hearth-baked loaf for anyone looking for bread with grains and seeds.

  • ALDI describes this product as a freshly baked hearth loaf with oat flakes and seeds.
  • According to ALDI, its range of freshly baked bread is available in stores with an in-store bakery.

PLUS

Korenlanders offers both hearth loaves and sourdough demi-baguettes to bake at home.

  • PLUS says its sourdough demi-baguettes need 8–10 minutes in the oven at 220°C.
  • Check the current packaging for the preparation instructions, ingredients and allergens for your chosen product.

Dirk

Dirk lists multigrain and wholemeal hearth bread as separate types of bread.

  • Dirk describes its multigrain hearth bread as a sturdy loaf filled with grains and seeds.
  • Choose based on the label and ingredients of the specific loaf; multigrain doesn’t automatically mean wholemeal.

Bread for drinks at Joybuy

These products include smaller baguettes to bake at home, a whole loaf to share and Lebanese flatbread for dips. The flatbread is a different option from the sourdough or hearth-baked bread above; focus on the size and preparation time when comparing it with your serving plans.

Lekhaven Bakkerij Multigrain Rustic Baguette, 4 × 135 g

Lekhaven Bakkerij Multigrain Rustic Baguette, 4 × 135 g

The four individual baguettes are a good choice if you want to serve bread in smaller portions. They need to be defrosted and baked; check the current packaging for the baking time.

View at Joybuy
Souq Lebanese Bread Whole Wheat, 6 pieces

Souq Lebanese Bread Whole Wheat, 6 stuks

This Lebanese flatbread is a handy option if you want to serve individual pieces with dips, rather than slice a whole loaf. Check the current packaging for allergen information before serving it to guests.

View at Joybuy
Lekhaven Bakkerij Multigrain Country Bread Round, 550 g

Lekhaven Bakkerij Multigrain Country Bread Round, 550 g

You can serve this 550 g round loaf whole on your drinks platter and share it at the table. Allow time to defrost and bake it, and check the current packaging for the baking time and allergen information.

View at Joybuy
Lekhaven Bakkerij Whole Wheat Country Round Bread, 550 g

Lekhaven Bakkerij Whole Wheat Country Round Bread, 550 g

This 550 g round loaf is a good choice if you want to share one loaf at your drinks gathering and are specifically looking for a wholemeal option. It needs to be defrosted and baked; check the packaging for the baking time and plan what to do with any leftovers.

View at Joybuy

Frequently asked questions

Should I choose fresh bread or bake-at-home bread for drinks?

Choose fresh bread if you want to serve it straight away. Opt for bake-at-home bread if you’d like to bring it fresh from the oven just before your drinks gathering and have the time and oven space. Always check the instructions on the packaging: PLUS says its sourdough demi-baguettes need 8–10 minutes at 220°C, but those instructions won’t apply to every bake-at-home loaf.

How can I check allergens in unpackaged bread?

Ask for allergen information for the exact product before buying. According to the Netherlands Food and Consumer Product Safety Authority, this information must also be available before purchase for unpackaged food; for prepacked bread, it’s shown on the label.

Does all bread contain iodised baker’s salt?

No, don’t assume that it does. The Netherlands Nutrition Centre says bakers aren’t required to use baker’s salt and that organic bread usually doesn’t contain it. For packaged bread, check the ingredients list for the product you’ve chosen; for unpackaged bread, ask which type of salt was used.

What should I do with bread left over after drinks?

Plan the amount to suit the number of guests and freeze any bread you won’t use soon. The Netherlands Nutrition Centre’s storage guide recommends keeping opened wholemeal bread for 2–4 days in a kitchen cupboard or 1–3 months in the freezer; don’t assume these timings apply to other bread products.