Who is this selection for?

Buyers for a gluten-free aisle

Looking for crisps or savoury snacks with a current gluten-free claim. A potato base or plain flavour isn’t enough for this selection.

Buyers catering for a specific food allergy

Need to check each product for the relevant allergen, such as milk, soya, peanuts or nuts, in the ingredients or any warning. The Netherlands Food and Consumer Product Safety Authority says allergen information must appear on the label of prepacked products.

Buyers creating an aisle for different dietary needs

Want to offer recognisable alternatives alongside ordinary crisps, without presenting a gluten-free product as suitable for every other allergy too.

What should you look for when buying?

First, decide which dietary requirement a product is intended to meet. Then check the latest information for each variety, and make sure your shelf labels don’t promise more than that information supports.

What to consider Checks when buying Who it matters to
Gluten-free claim Check the current gluten-free claim and ingredients for the specific variety. When I’m looking for a gluten-free snack, I don’t want to have to rely on the flavour name. For around 33% of consumers, confirmed gluten-free suitability would be the top priority.
Another allergen Identify which allergen needs to be avoided, then read the ingredients and any precautionary warning. With a specific allergy, I want to know whether that particular allergen is relevant to this crisp variety. Around 27% of consumers would prioritise this specific check.
Choice on the shelf Compare individual crisp and savoury snack varieties; assess suitability for each dietary requirement product by product. For a shelf catering for different dietary needs, I want to be able to consider more than one clearly identifiable snack option. That would be the main concern for around 20% of consumers.
Ordinary crisps Check product-specific claims before placing ordinary crisps under a free-from shelf label. If I add ordinary crisps, I don’t want plain or potato varieties to be mistaken for an allergen-free option. Clear distinctions would take priority for around 20% of consumers.

Common pitfalls when buying free-from crisps

  • Assuming plain or potato crisps are gluten-free

    A product name doesn’t tell you everything about its recipe. For example, the Benelux product page for Pringles Original lists wheat flour.

    For a gluten-free selection, check the current claim for the specific product as well as its ingredients.

  • Confusing gluten-free with free from all allergens

    A gluten-free claim on its own says nothing about milk, soya, peanuts, nuts or other individual allergens.

    Record which dietary requirement each product in your range is intended to meet, and read the full allergen information and any warnings.

  • Relying on an old pack as your reference

    Ingredients and warnings can vary between varieties or packs. Lay’s itself highlights changes to allergen warnings on packs in the Netherlands.

    When restocking, check the packaging again for the variety that will actually go on the shelf.

  • Treating an online category as a guaranteed range

    A gluten-free category can help you search, but it doesn’t mean the same crisp variety will be available with every order.

    Before buying, check both the specific variety and its current availability, and keep a separately assessed alternative in reserve.

Brands and retailers to explore

Lay's

Lay’s offers plain crisps, among other varieties. The brand describes MAX Naturel as potato crisps with salt.

  • A plain variety can be a starting point for checking the ingredients of a specific product.
  • The description doesn’t prove that the variety is gluten-free or free from other allergens. Check the current pack and warnings.

Pringles

The Benelux product page for Pringles Original lists wheat flour among the ingredients.

  • The ingredients list allows you to check this Original recipe specifically.
  • Don’t use this variety as the basis for a gluten-free selection; assess other flavours and Dutch packaging separately.

Schär

Albert Heijn lists Schär Curvies in its gluten-free crisps category.

  • This variety offers a specific starting point when looking for gluten-free crisps.
  • Check the chosen pack separately for other allergens and any warnings.

Eat Real

Jumbo lists Eat Real varieties, including lentil crisps, in its gluten-free range.

  • These varieties offer a different type of product alongside potato crisps.
  • Being listed in a gluten-free category doesn’t confirm that every variety is suitable for someone with another allergy.

Albert Heijn

Albert Heijn has an online category for gluten-free crisps and lists Schär Curvies in it.

  • The category helps you find individual gluten-free products.
  • Before adding a product to your range, check the latest product information, packaging and availability.

Jumbo

Jumbo has an online category for gluten-free crisps and savoury snacks, including products from Schär and Eat Real.

  • The category offers a starting point for exploring different types of crisps and savoury snacks.
  • Check the allergen information for each variety and confirm current availability.

Lidl

Lidl Netherlands has a range page for gluten-free products.

  • The page may help you find another option for your range.
  • Only commit to a permanent place on the shelf once you have confirmed a specific, available crisp variety and checked its current product information.

Joybuy products for this selection

Related products coming soon.

Frequently asked questions

Are gluten-free crisps also free from milk, soya, peanuts and nuts?

No, a gluten-free claim doesn’t confirm that. For each other allergen, check the current ingredients, allergen information and any warnings for the specific variety.

Where can I find allergen information for prepacked crisps?

The Netherlands Food and Consumer Product Safety Authority says allergen information must appear on the label of a prepacked product. When planning your shelf, use the information on the pack you’re actually buying.

What does a warning such as ‘may contain’ mean when choosing products?

A warning like this indicates that the named allergen may be present unintentionally, so it needs to be considered separately from the ingredients list. Don’t present the product as free from that allergen based on the ingredients alone.

Can Pringles Original go in a gluten-free crisps section?

The Benelux product page for Pringles Original that we checked lists wheat flour, so that recipe isn’t suitable as the basis for a gluten-free selection. Check other flavours and the current Dutch packaging separately.

Is an online gluten-free crisps category enough when buying products?

No. Use a category to find possible products, then assess each variety separately. Albert Heijn and Jumbo list gluten-free crisps or savoury snacks, but the current packaging and availability still determine what you can put on your shelf.