If you have a food allergy, only choose a croissant after checking the latest ingredients, the allergens relevant to you and any cross-contamination warnings. A multiseed croissant isn’t automatically wholemeal. For a fibre-conscious choice, compare the product description and fibre content per 100 g, but only among products that meet your allergy requirements. If no croissant meets both your needs, assess another breakfast product using the same criteria.
You want to find out before buying whether a croissant contains the allergen you need to avoid, and whether a cross-contamination warning is relevant to you. Only then should you consider the type of croissant and its nutritional information.
You’re looking for a breakfast product that’s clearly labelled as wholemeal and has a clear fibre content. Seeds on a croissant aren’t proof of this in themselves; the product description, ingredients and nutritional information provide a better guide.
You want to compare croissants with individual wholemeal rolls if one product doesn’t meet both your allergen and wholemeal requirements. Check each alternative separately: a different type of product won’t necessarily have the same ingredients.
Start with the allergens you need to avoid. Then check whether the product is actually labelled as wholemeal and compare the fibre content per 100 g. Only after that should you choose between a croissant and another type of product.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Allergens and cross-contamination | Read the latest ingredients and allergen information. Assess any ‘may contain’ statement in line with the advice you’ve been given about what to avoid. If you’re buying a loose croissant, ask for allergen information before you buy. | If I need to avoid a particular allergen, I don’t want to rely on a croissant’s name or appearance. For around 57% of consumers, checking allergens and relevant cross-contamination is the priority. |
| Wholemeal status and fibre | Check the wholemeal description and ingredients; compare fibre per 100 g between products that meet your allergy requirements. | For breakfast, I want to be able to see whether a product is wholemeal rather than infer it from visible seeds. Around 29% of consumers prioritise being able to verify that a product is wholemeal or contains fibre. |
| An alternative you can check | Check the information for the croissant you want to buy. If you can’t find an option that meets your needs, check the wholemeal status and allergens of another type of product. | If the croissant I want doesn’t meet my requirements, I want an alternative with a label I can assess, even if it tastes or feels different. For around 14% of consumers, this is the most important practical consideration. |
The name ‘multiseed’ doesn’t automatically mean a product is wholemeal. The AH Multiseed Croissant lists wheat flour as its first ingredient and isn’t labelled as a wholemeal croissant.
If you’re looking for a wholemeal option, check for a clear product description and read the ingredients. Then compare fibre per 100 g, but only among products that also meet your allergy requirements.
A warning about possible cross-contamination means something different from the ingredients list, but it may still matter depending on the advice you’ve been given about what to avoid. Jumbo says it can’t rule out cross-contamination in certain fresh products packed in store.
Assess warnings about possible traces according to the advice that applies to you. If you need more information to make your choice, ask about the product before buying.
Ingredients, nutritional values and allergen information can change when a product is updated. Albert Heijn notes this possibility in its product information.
When you buy or receive a product, check the packaging again. For a loose product, check the shop’s latest information.
The ingredients lists for the AH Multiseed Croissant and PLUS Butter Croissants include iodised salt. That doesn’t tell you what’s in every other croissant.
If this ingredient matters to your choice, read the ingredients list for the specific product.
The information available before you buy varies by product and shop. A product range or allergen information page doesn’t replace checking the croissant you actually choose.
For its 80 g AH Multiseed Croissant, Albert Heijn provides ingredients, nutritional values and allergen information online. According to the product page, it’s only sold in store.
Jumbo displays several types of croissant online and also provides allergen information for unpackaged fresh products.
Lidl provides a central list of ingredients and allergens for its oven-fresh bread and sells a butter croissant in store.
Aldi provides a download link for ingredients and allergen information for its bakery range. Wholemeal bread is listed separately from the croissants.
PLUS displays Butter Croissants as well as separate wholemeal rolls, including a wholemeal Kaiser roll.
Dirk displays croissants and separate wholemeal rolls in its range of rolls and croissants.
No. The terms ‘wholemeal’ and ‘multiseed’ don’t, in themselves, tell you whether a product is suitable if you need to avoid wheat or gluten. The AH Multiseed Croissant lists wheat and other gluten-containing cereals, among other ingredients. Check the ingredients and allergens that are relevant to you for each product.
Before buying, ask for the allergen information for that specific croissant and check whether it fits the advice you’ve been given about what to avoid. According to the Netherlands Food and Consumer Product Safety Authority, allergen information for unpackaged foods must also be available before purchase; the seller can provide it in writing or verbally.
No. A ‘may contain’ warning is about the possible unintentional presence of an allergen through cross-contamination, not an ingredient that has been deliberately added. Whether you can choose a product with this warning depends on the advice you’ve been given about what to avoid.
You can’t tell from the product category alone. The AH Multiseed Croissant and PLUS Butter Croissants list iodised salt in their ingredients; check the label for any other croissant.
