Who is this choice relevant to?

People with coeliac disease or a wheat allergy

If you need to avoid gluten, look for bread clearly labelled as gluten-free. If you have a wheat allergy, you’ll also need to check specifically whether the bread contains wheat. In both cases, read the information about other allergens and possible traces too.

People with another food allergy

If you need to avoid milk, eggs, soya, nuts, sesame or mustard, for example, you’ll need the allergen information for the exact variety of bread. A gluten-free label won’t answer that question.

People looking for medium-sliced bread for everyday use

You’re looking for bread that suits your usual sandwiches. First check that it’s suitable for your allergy, then confirm the slice thickness: a half loaf, for example, may be sliced or unsliced.

What should you look for when choosing?

Start with the allergen you need to avoid and check the information for the exact loaf. Slice thickness and nutritional value are useful points of comparison only once the breads meet your allergen requirements.

What to check What should you check? Who is this relevant to?
Allergens present Compare the allergen you need to avoid with the current ingredients list and the allergens clearly identified on the packaging. If I need to avoid a particular ingredient, I want to know whether it’s in this exact variety of bread. Around 42% of consumers put this check first.
Gluten or wheat If you need to avoid gluten, check for a gluten-free label; if you have a wheat allergy, check the ingredients information specifically for wheat too. When gluten or wheat is my main concern, I first look for bread whose relevant product information I can check. This is the top priority for around 33% of consumers.
Possible presence of allergens Read any warnings about possible traces, and ask for information about the specific product if you’re buying unpackaged bread. I also want to know what’s said about possible traces if I need to avoid more than one allergen or cross-contamination is a concern for me. This is the main concern for around 17% of consumers.
Slice thickness and nutritional value Check whether the bread is medium-sliced. If you wish, compare fibre per 100 g across breads that already meet your allergen requirements. For my everyday sandwiches, I want a suitable slice thickness and comparable nutritional information. Around 8% of consumers say this practical choice is their top priority.

Common mistakes

  • Assuming gluten-free means free from all allergens

    Gluten-free bread may contain other allergens or carry a warning about possible traces. For example, according to the product information, Schär Meesterbakker Classic bread at Jumbo contains soya and may contain lupin and mustard.

    As well as checking the gluten-free label, read the full allergen information on the exact packaging.

  • Choosing fresh bread without checking for cross-contamination

    Jumbo says that cross-contamination with other allergens cannot be ruled out for products packed in store, including fresh bread, and that this information isn’t shown on the label.

    Before buying, ask about the allergen information for the bread you’ve chosen and about possible cross-contamination if it’s relevant to your decision.

  • Confusing slice thickness with suitability for an allergy

    ‘Medium-sliced’ describes how the bread is cut, not its ingredients or the possible presence of allergens. Gluten-free bread isn’t necessarily medium-sliced either: Jumbo describes Yam Desem Brood Glutenvrij as unsliced.

    First choose bread based on the allergen you need to avoid, then check whether the exact variety has the slice thickness you want.

  • Relying on a product page you read earlier

    Albert Heijn points out that product information can change. The information from an earlier purchase may therefore differ from what’s on the packaging you’re buying now.

    Check the ingredients and allergen information on the current packaging every time you buy.

Supermarkets as a source of information

The information available varies by supermarket and product type. A supermarket’s name alone doesn’t make a loaf suitable for a particular allergy.

Albert Heijn

Albert Heijn provides bread information online, including details about gluten-free products.

  • According to the product page, AH Glutenvrij Brood meerzaden half includes an ingredients and allergen statement.
  • According to Albert Heijn, this bread may contain eggs, milk, soya, oats, lactose, almonds and hazelnuts. Check the current packaging before choosing it.

Jumbo

Jumbo provides online allergen and product information for a range of breads.

  • Jumbo lists allergens present on own-brand packaging and for products packed in store, such as fresh bread.
  • Jumbo says cross-contamination cannot be ruled out for these products and isn’t shown on the label. Ask about the bread you’ve chosen if possible traces are important to you.

Lidl

Lidl Netherlands publishes an ingredients and allergen guide for its oven-fresh bread range.

  • The guide gives you a starting point for looking up information about a specific oven-fresh bread.
  • Lidl doesn’t provide a general online ingredients and allergen guide for all food products. Check the information available in store or on the packaging for the product you’ve chosen.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Can I choose medium-sliced wheat bread if I have a food allergy?

That depends on the allergen you need to avoid; slice thickness has no bearing on it. Compare the allergen with the current ingredients information for the exact loaf. The Netherlands Food and Consumer Product Safety Authority explains how allergens that must be declared are identified on labels.

Is gluten-free bread also free from other allergens?

No. According to Albert Heijn’s product information, AH Glutenvrij Brood licht meerzaden half may contain eggs, milk, soya and certain nuts, among other things. So even with gluten-free bread, read the full information on the current packaging.

How should I assess fresh or unpackaged bread if I have an allergy?

Before buying, ask for the allergen information for the exact bread you want. The Netherlands Food and Consumer Product Safety Authority explains that sellers must also provide information about allergens that must be declared for unpackaged food. Ask separately about possible cross-contamination if it’s relevant to your decision.

When should I compare the fibre content of different breads?

Only compare fibre in breads that meet your allergen requirements, ideally on the same basis, such as per 100 g. Differences in nutritional value don’t replace the need to check the ingredients, allergens and any warnings.