Who are these options for?

Large families stocking up

If flakes are on the table for several breakfasts, lunches or snack breaks during the school holidays, it helps to work out the pack size and how many packs you’ll need in advance.

Anyone organising a snack table

When you’re preparing snacks for several children, think about the flavours and how much of each you’ll need. Keep the packaging handy so you can check the ingredients and allergens before serving.

Anyone who needs to check allergens

Allergens vary between types of flakes. Product information shown by Jumbo for different De Ruijter varieties lists ingredients such as soya, milk and wheat, so always check the label on the pack you’ve chosen.

What should you look for when choosing?

First, work out how many packs you’ll need for the planned snack occasions. Then check the allergens for each variety and only choose extra flavours if you’re going to use them.

What to consider What to check when buying Who is this important for?
Having enough in stock Check the pack size and work out how many packs you’ll need for the planned snack occasions. A multipack of individual packs is not a separate bulk-size pack. When I’m preparing several snacks for the whole family, I don’t want to run out of flakes halfway through. Around 42% of consumers prioritise having enough in stock.
Allergens in each variety Check the pack you receive for both the allergens it contains and any warnings about what it may contain. Keep the labels for different varieties to hand. When preparing snacks for children with different dietary requirements, I want to know which allergens each pack contains or may contain. Around 33% of consumers prioritise these checks.
Variety of flavours Choose between milk, dark, white or a mix based on what you’ll actually serve. If you choose a mix, check the ingredients for that specific variety. At a snack table, I want to offer a choice without having packs left over that nobody uses. Around 25% of consumers prioritise variety.

Common mistakes

  • Treating a 300 g pack as a catering-size pack

    A 300 g consumer pack may be useful for several snack occasions, but the pack size doesn’t tell you how many portions you’ll get from it. A multipack of individual packs is still just a collection of consumer packs.

    Work out how many portions you expect to need and compare that with how much you use each time. Then calculate how many packs you’ll need, allowing for an extra one if your plans call for it.

  • Guessing the allergens from the flavour name

    ‘Dark’ and ‘white’ don’t tell you enough about allergens. According to Jumbo’s product information, De Ruijter Vlokken Puur contains soya and may contain milk; milk, soya and lactose are listed for the white variety shown there.

    Read the ingredients and warnings on every pack you buy. If you’re serving snacks to several children, keep track of which variety you’ve used and save the packaging.

  • Choosing a party mix without checking that variety

    A mix of flavours doesn’t necessarily mean its ingredients are suitable for everyone. For De Ruijter Vlokfeest Puur & Wit, 300 g, Jumbo lists wheat and soya and warns that it may contain milk.

    Check the label on the exact mix you’re buying before serving it. If you’re offering different flavours separately, keep each pack with the flakes it belongs to.

Brands compared

De Ruijter

For anyone looking to choose between different types of flakes, including milk, dark, white and mixed varieties.

  • Jumbo lists several De Ruijter varieties, including dark, white and Vlokfeest.
  • Ingredients and allergens vary by variety, so checking one label doesn’t automatically cover another pack.

Jumbo

Own-brand flakes for anyone looking at 300 g packs of dark, milk or duo mix flakes.

  • Jumbo lists 300 g packs of dark and milk flakes, as well as a 300 g Duo Vlokken Mix.
  • Check the ingredients and allergens for the individual variety you choose.

PLUS

An own-brand option for anyone looking for a 300 g pack of dark chocolate flakes.

  • PLUS describes its 300 g dark variety as a product made with Fairtrade cocoa.
  • According to the product information, this variety may contain milk and lactose. Check the label before using it if you have dietary requirements.

Kiekeboe

A product available from ALDI Netherlands, with 300 g packs of milk or dark chocolate flakes.

  • ALDI Netherlands lists both flavour varieties in the same pack size.
  • Choose your preferred variety carefully and check its label before serving it to a group.

g'woon

300 g of milk chocolate flakes for anyone planning several snack occasions around one chosen flavour.

  • Joybuy lists a 300 g g'woon variety.
  • If you have dietary requirements, check the ingredients and allergens on the pack you receive.

Flakes for different snack occasions

These Joybuy products come in 200 g or 300 g consumer packs. You can compare them when choosing a main flavour for several snack occasions, or add a second variety to a snack table. If you’re catering for a larger group, you may need to plan for several packs.

g'woon milk chocolate flakes, 300 g

g'woon Milk Chocolate Flakes 300 g

For anyone looking to serve milk chocolate flakes as a regular favourite at several snack occasions. This consumer pack contains 300 g. Check the ingredients and allergens on the pack you receive before serving it to a group.

View on Joybuy
De Ruijter Flake Feast, 200 g

De Ruijter Flake Feast 200 g

A 200 g pack for adding another variety to your snack table. Check the ingredients and allergens on this pack itself, even if you’re familiar with the information on another Vlokfeest pack.

View on Joybuy
De Ruijter Flakes Milk, 200 g

De Ruijter Flakes Milk 200 g

For anyone looking to add a pack of milk chocolate flakes to their cupboard. The pack contains 200 g. Before serving, check the ingredients and allergens listed on the pack you receive.

View on Joybuy
Sprinkles Choca Flakes, 200 g

Sprinkles Choca Flakes 200 g

A 200 g pack of flakes for anyone looking to offer another option with bread or yoghurt. Check the ingredients and allergens on the label before serving the product to several children.

View on Joybuy

Frequently asked questions

How many flakes do I need for a snack table?

Work out how many packs you need based on your portion sizes and the number of snack occasions. PLUS, ALDI Netherlands and Jumbo list 300 g varieties; Albert Heijn also lists a multipack of two individual 200 g packs. A multipack gives you more overall, but it isn’t a separate catering-size pack.

Should I check the label on every new pack of flakes?

Yes. When serving, check the ingredients and allergens on the pack you’re using. The Netherlands Food and Consumer Product Safety Authority explains that allergens must be listed on food labels. As ingredients can vary between varieties, the brand name or a pack you’ve checked before isn’t enough.

Are dark chocolate flakes always milk-free?

No, you can’t tell from the word ‘dark’ alone. PLUS says its dark chocolate flakes may contain milk and lactose; according to Jumbo’s product information, De Ruijter Vlokken Puur contains soya and may contain milk. If you have dietary requirements, check the warnings on the exact variety you’re buying.

How should I store several packs of flakes?

Follow the storage instructions and date on each pack, and seal any opened pack securely. Keep different varieties with their own packaging so you can see which ingredients and allergens belong to each pack when preparing snacks.