Who is this choice relevant to?

Brunch host keeping an eye on sugar

You want to serve flakes, but also compare how much sugar your chosen products contain per 100 g and how much you use per portion.

Fan of the flake texture

You’re looking for chocolate flakes for brunch and want to know what you’d be giving up if you chose chocolate sprinkles instead.

Brunch planner checking allergens

You’re serving several guests and want to check the ingredients and allergens for each pack you choose, even after the flakes have been put out on the table.

What should you look for when choosing?

First decide whether you specifically want to serve flakes or whether you’d also consider chocolate sprinkles. Then compare the nutritional information on the specific packs and decide how much to serve.

What to consider What to check when buying Who it matters to
Sugar value Compare the ‘of which sugars’ figure per 100 g on the packaging. If you’re considering an alternative, check whether it’s flakes or sprinkles. I want to be able to choose a lower sugar value without relying on the front of the pack. An estimated 45% of consumers prioritise sugar content.
Flake shape Check the product type and flavour; sprinkles aren’t the same shape as flakes. For bread rolls or yoghurt, I want to keep the familiar flake shape, even when comparing other sweet toppings. An estimated 33% of consumers give that shape priority.
Shopping for guests Check the weight in grams and the allergen information on each pack. When I’m shopping for several guests, I want to make sure I have enough and keep the packaging information available. An estimated 22% of consumers prioritise keeping brunch practical and well organised.

Common mistakes when choosing flakes

  • Treating flakes and sprinkles as the same product

    Albert Heijn includes lower-sugar chocolate sprinkles in its sugar-conscious range, but that doesn’t make them chocolate flakes. The different shape may matter if you want flakes on your brunch table.

    Before comparing products, decide whether you need the flake shape. If not, consider sprinkles as a separate alternative and compare the nutritional information for the products you choose.

  • Assuming ‘dark’ automatically means less sugar

    A flavour name or dark colour doesn’t tell you how much sugar a particular variety contains.

    Compare the ‘of which sugars’ figure per 100 g on the exact packs you’re considering.

  • Checking allergens only after you’ve poured the flakes into a serving dish

    Allergens vary from product to product. Venz Krokovlokken puur & vanillesmaak lists wheat, soya and milk, among other things; this doesn’t tell you anything about other varieties.

    Read the current label on each product before serving, keep the packaging by the buffet and avoid swapping scoops between products.

Flake brands to consider

De Ruijter

Jumbo lists several De Ruijter flakes, including milk, dark and white varieties.

  • The varieties offer a choice of flavours for your brunch table.
  • Check the sugar value on the label of the specific variety; the flavour name alone isn’t enough.

Venz

Venz makes Krokovlokken puur & vanillesmaak, among other products.

  • According to Albert Heijn’s product information, this variety is suitable for things like bread and yoghurt.
  • Albert Heijn lists 73 g of sugars per 100 g for this variety. Don’t use this figure as the sugar value for other Venz flakes.

Choca

Jumbo lists Choca Vlokken and Choca Vlokken mix in its flakes category.

  • These products give you other flakes to consider alongside familiar brands.
  • Check the sugar and allergen information on the packaging of the Choca product you choose.

Jumbo

Jumbo lists its own-brand flakes in dark, milk and duo varieties, in 300 g packs.

  • The varieties listed offer a choice of flavours and pack sizes.
  • If you’re looking for a lower sugar option, compare the nutritional values of the specific own-brand variety with those of the other packs.

Flakes for Easter brunch on Joybuy

These flakes suit you if you want to keep the flake shape and decide on the portion yourself. If you’re choosing based on sugar content, compare the current nutritional information on the packaging.

g'woon Milk Chocolate Flakes, 300 g

g'woon Milk Chocolate Flakes 300 g

For anyone who wants to serve milk chocolate flakes and choose their own portion size.

Pack size: 300 g. Before serving, check the sugars per 100 g and the allergens on the pack.

View on Joybuy
Sprinkles Choca Flakes, 200 g

Sprinkles Choca Flakes 200 g

For anyone who wants to serve Choca flakes and choose their own portion size.

Pack size: 200 g. Before serving, check the sugars per 100 g and the allergens on the pack.

View on Joybuy

Frequently asked questions

How do I compare the sugar value of two packs of flakes?

Compare the ‘of which sugars’ figure per 100 g in both nutrition tables. The Netherlands Nutrition Centre explains that nutritional values are given per 100 g or 100 ml. Also check the ingredients list and decide separately how much you’ll serve.

Can I choose lower-sugar sprinkles instead of flakes?

Yes. If you don’t need the flake shape, you can compare lower-sugar sprinkles as a different product category. Albert Heijn lists these sprinkles in its sugar-conscious range, but check the sugar value on the specific pack before comparing it with flakes.

Which allergens should I check in flakes?

Check the allergen information on every pack you plan to serve. Venz Krokovlokken puur & vanillesmaak lists wheat, soya and milk; other flakes may have different ingredients. The Netherlands Food and Consumer Product Safety Authority explains how allergens are listed on labels.

What should I look for if an alternative contains sweeteners?

Read the ingredients list and still compare the ‘of which sugars’ figure per 100 g. The presence of sweeteners alone doesn’t tell you the sugar value of the whole product.