Planning a celebratory breakfast
You want to serve rusks with chocolate sprinkles and are choosing between one flavour, a selection or individual portions for your guests.
Who is this for?
Start by thinking about the occasion: are you serving rusks with chocolate sprinkles at the table, or giving the sprinkles themselves as a gift?
Buying a small edible gift
You’re looking for a breakfast-themed present that can be shared or offers a choice of flavours. A box of chocolates serves a different purpose.
Checking labels carefully
You want to check the ingredients, allergens and nutritional information for your chosen sprinkles, especially when several people will be eating them.
What should you look for when choosing?
First decide whether the sprinkles are for the table or intended as a gift. Then choose the flavour and pack, and check the label for the exact variety.
| What to consider | What to check when buying | Who is this most important for? |
|---|---|---|
| Presentation and sharing | Check the flavours, number of individual portions and net weight. | If I want to offer guests different flavours or hand out portions, the packaging can make all the difference. Around 33% of consumers prioritise presentation and ease of sharing. |
| Nutritional information and allergens | Read the ingredients and allergen information for the exact variety; compare nutritional values per 100 g and check the portion size. | If guests need to avoid certain ingredients, I want to know what each variety contains before serving it. Around 25% of consumers prioritise these checks. |
| Flavour and product type | Check whether you’re buying dark or milk chocolate sprinkles, a mix, or sprinkles in another flavour. | For rusks, I’d rather choose a flavour people will enjoy than base my decision on festive packaging alone. Flavour and product type are the main considerations for around 25% of consumers. |
| Choosing the right quantity | Compare the net weight with how many times you plan to use the product. | For a one-off breakfast, I don’t want to buy more than we’re likely to use. Around 17% of consumers prioritise choosing the right pack size. |
Common mistakes
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Mistaking a pack of sprinkles for a box of chocolates
Chocolate sprinkles are a topping for bread; a box of chocolates is a different kind of gift, with a different way of presenting and sharing it.
Decide whether the recipient would enjoy something for breakfast or is expecting individual chocolates. Then choose the packaging.
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Relying on an old product listing
A product that was available before may no longer be stocked by the same retailer. Albert Heijn listed Venz Mini's as no longer available.
Check the retailer’s current product page before choosing a specific variety for breakfast or as a gift.
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Judging allergens by the flavour name alone
According to Jumbo, De Ruijter Hagelslag Mix Puur en Vanille lists milk, cereals containing gluten, soya and wheat, among other ingredients. So the flavour name doesn’t tell you everything about what’s inside.
Check the current allergen label for every variety you choose, especially if guests need to avoid certain ingredients.
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Choosing a large pack for a one-off breakfast
A large pack may be left partly unused after a one-off celebratory breakfast; individual portions, on the other hand, are designed to be shared.
Match the net weight to the number of people eating and consider whether you’ll use the sprinkles again afterwards.
Brands to consider
The brands below illustrate different types of chocolate sprinkles and packaging. Always compare the specific variety, rather than relying on the brand name alone.
De Ruijter
Worth considering if you’re choosing between dark or milk chocolate sprinkles, or a flavour mix to serve at the table.
- Jumbo lists 390 g packs of Puur and Melk, as well as a 390 g pack of Mix Puur en Vanille.
- The mix lists milk, cereals containing gluten, soya and wheat as allergens. Check the label on the variety you buy.
Venz
Worth considering when individual portions and a choice of flavours matter for a breakfast-themed gift.
- The Venz Mini's pack on Albert Heijn’s product page contained ten small packs in different varieties.
- Albert Heijn listed this pack as no longer available. Check which portion packs your chosen retailer stocks.
Jumbo
A supermarket own-brand option to consider when the main priority is having enough sprinkles for several people.
- The Jumbo range listed 600 g packs of dark and milk chocolate sprinkles.
- Check the ingredients, allergens and net weight for the exact product before choosing a larger pack.
Related products on Joybuy
Related products coming soon.
Frequently asked questions
Is a box of chocolates traditionally part of Flag Day?
No, a box of chocolates isn’t a traditional part of Flag Day. According to Flag Day Scheveningen, the celebration has historical links to the herring fishery. Rusks with chocolate sprinkles or a breakfast-themed gift can still be your own way of marking the occasion.
How can I check chocolate sprinkles if a guest needs to avoid allergens?
Read the allergen information on the packaging of every variety you plan to serve. A mix may contain different ingredients from a standard pack; the De Ruijter Mix Puur en Vanille listed by Jumbo contains milk, cereals containing gluten, soya and wheat, among other ingredients. So don’t rely on the brand or flavour name alone.
How should I store chocolate sprinkles after opening?
Follow the storage instructions on the pack you’ve bought and seal it properly after use. The product information for Venz on Joybuy recommends storing the listed milk chocolate sprinkles in a cool, dry place away from sunlight, heat and moisture.
Are dark chocolate sprinkles automatically a better choice than milk chocolate sprinkles?
No, the word ‘dark’ alone doesn’t tell you which variety is better suited to your needs. Choose according to flavour, and compare the labels of the exact products for nutritional information, ideally per 100 g, as recommended by the Netherlands Nutrition Centre.