Choose bread labelled ‘wholemeal’ if fibre is your priority; the Netherlands Nutrition Centre advises replacing white bread with wholemeal or brown bread as much as possible. White rolls can also be a considered serving option for guests who prefer soft bread. If you’re catering for a mixed group, choose the types and quantities of both to suit your guests.
If you want to serve wholemeal bread on Flag Day too, look for the explicit ‘wholemeal’ label rather than relying on a dark colour or a multigrain name. Albert Heijn explains that, for bread, this label means the flour is entirely wholemeal.
If your guests have different preferences, serving a combination of wholemeal bread and white rolls can be practical. Jumbo, ALDI, PLUS and Dirk stock both types of bread or offer them in different shapes; check which options are available at your chosen shop before buying.
If the shape and occasion determine your choice, check how many rolls come in a pack and whether they need to be baked at home. For large quantities, Lidl advises asking your local branch about ordering options; ALDI also offers rolls to bake at home.
For your Flag Day table, first decide whether fibre, a soft bread option for guests or a suitable quantity matters most. Then compare the exact type of bread and its packaging.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Fibre and wholemeal | Look for the ‘wholemeal’ label on the packaging. If you wish, compare the fibre per 100 g in the exact products. | If fibre is my main reason for choosing, I don’t want to decide based on bread colour alone. Around 50% of consumers prioritise this wholemeal option. |
| Bread texture and shape | Choose between sliced bread and rolls, and check which shape you’re buying for wholemeal options. | I want to offer something alongside wholemeal bread for guests who prefer a soft white roll; around 30% of consumers prioritise this serving option. |
| Quantity and preparation | Check the number of pieces or the size of the loaf, and find out whether rolls need to be baked at home. | I want enough bread for everyone without having lots left over. The right quantity and convenient preparation are top priorities for around 20% of consumers. |
A dark colour or visible seeds don’t, on their own, mean that bread is made entirely from wholemeal flour. Albert Heijn points out that brown and multigrain bread can also contain white flour.
If you specifically want wholemeal bread, look for the ‘wholemeal’ label on the packaging and check the ingredients if you’re unsure.
A value per portion can’t be directly compared with one per 100 g. For example, Lidl uses a fibre indicator on its packaged bread; the nutrition information for the product you’ve chosen is still important when making a comparison.
Compare the stated fibre per 100 g for both loaves, or only compare portions when their weight is clearly stated.
Combining whole loaves with several packs of rolls can leave you with bread to spare after a short celebration.
First work out how many guests you’re expecting, then choose between whole or half loaves and suitably sized packs of rolls.
You’ll need to use or store any leftover bread for later.
Information about baker’s salt doesn’t automatically tell you which ingredients have been used in a particular loaf.
If the presence of iodised salt matters to your choice, check the product information or ask the manufacturer.
Albert Heijn lists both white and wholemeal bread online in a variety of shapes.
Jumbo lists wholemeal bread in a range of shapes, including fine, coarse and round varieties.
Lidl offers bread that’s ready to bake, freshly baked and pre-packed.
ALDI lists white bread, wholemeal bread and rolls to bake at home.
PLUS has an online wholemeal bread category, including fine wholemeal and tiger wholemeal varieties.
Dirk lists categories for white, wholemeal and multigrain bread, as well as rolls.
These products offer a range of bread styles for your Flag Day table, including flatbread, round loaves, rye bread and white rolls. If fibre is a priority, check the label and nutrition information on the exact pack: ‘Whole Wheat’ in a product title doesn’t, on its own, confirm that the bread meets the Dutch definition of wholemeal.
No image available
An option if you’d like to serve flatbread instead of a traditional sliced loaf. If fibre is a priority, check the nutrition information; if you have allergies, check the ingredients on the packaging.
No image available
A 550 g round loaf for anyone who wants to serve this shape and bake the bread at home. Check the instructions on the packaging before baking. If it’s important that the bread is made entirely from wholemeal flour, also check the ingredients and look for the ‘wholemeal’ label.
No image available
A 500 g rye bread option, which is a different type of product from white or wholemeal wheat bread. Before buying, check the product format on the packaging if you specifically want to serve rolls or sliced bread.
No image available
This pack of two round loaves, each weighing 550 g, may be a good choice if you’re baking bread for a larger group. Check the baking instructions on the packaging, and look at the ingredients and ‘wholemeal’ label if it’s important that the bread is made entirely from wholemeal flour.
No image available
Four white rolls weighing 300 g in total, as an extra option alongside wholemeal bread. These aren’t the wholemeal choice if fibre is your priority. If you have an allergy, check the allergen information on the packaging.
No. Albert Heijn explains that bread labelled ‘wholemeal’ must be made entirely from wholemeal flour; brown or multigrain bread can also contain white flour. So check the name of the exact loaf rather than relying on its colour or visible grains.
Yes. White bread or white rolls can be a considered serving option for guests who prefer them. If fibre is the main reason for your choice of bread, wholemeal is the better option; the Netherlands Nutrition Centre advises replacing white bread with wholemeal or brown bread as much as possible.
Yes, this can work well for a group with different bread preferences. Choose quantities to suit your guests and compare whole or half loaves with packs of rolls, so you don’t end up with more than you need.
Contact the shop in advance to ask about ordering the quantity you need. For large quantities of rolls, Lidl specifically advises asking your local branch about ordering options.
