Which format works best for you?

Organisers buying for a group

You want to know how much breakfast cake to buy and whether you’ll have the time and space to slice a large cake into portions.

Serving points without space to slice

You want to hand out food to visitors quickly. Sliced portions or individually wrapped pieces are better suited to serving than a cake you need to slice on the spot.

Shoppers who need to check the label carefully

You’re looking for a specific option, such as wholemeal or a product labelled ‘no added sugars’, or you need to check the ingredients and allergens for your group.

What should you look for when choosing?

First decide how you’ll serve the breakfast cake. Then check the weight, portion format and label for each pack you’re considering.

What to consider What to check before buying Who is this important for?
Pack size Check the net weight and whether you’ll need to slice the cake yourself. If I’m buying for lots of visitors, I want to know how many portions I’ll need to prepare myself. Around 38% of consumers prioritise pack size.
Ease of serving Check whether the cake is pre-sliced or comes in individually wrapped portions. If there’s no space to slice it, I want to be able to hand visitors a portion quickly. Around 23% of consumers place the greatest importance on ease of serving.
Product type Read the ingredients and nutritional information per 100 g, as well as any warnings. If I’m looking for a wholemeal option or a specific claim about sugars, I want to be able to compare the labels. Around 23% of consumers prioritise their choice of product.
Allergens Check the current allergen information and any warnings about possible traces. If I’m serving visitors who need to avoid certain allergens, I need to know which packaging belongs with each cake. Around 16% of consumers put this check first when buying.

Common mistakes

  • Assuming ‘no added sugars’ means it’s suitable for everyone

    Jumbo lists maltitols in its 475 g sliced breakfast cake and warns that excessive consumption may have a laxative effect.

    Read the ingredients and warnings on the packaging before serving this option.

  • Checking for allergens only when you’re serving it

    The breakfast cake options reviewed show why you need to check the label for each product: Jumbo lists gluten, rye and wheat in its 280 g plain version, while PLUS warns that another option may contain various nuts.

    Check the packaging before buying and keep the information to hand while serving.

  • Assuming breakfast cake is a guaranteed source of iodine

    Information about iodised baker’s salt in bread tells you nothing about the iodine content of a specific breakfast cake. The Netherlands Nutrition Centre says that using baker’s salt is not even compulsory for bread.

    Don’t assume breakfast cake contains iodine based on its name; check the information for the specific product.

Brands and product ranges to consider

Jumbo

The Jumbo options reviewed include plain breakfast cake in various pack sizes, as well as a sliced version.

  • Jumbo lists, among other options, a 550 g plain breakfast cake and a 475 g sliced version.
  • Jumbo lists gluten, rye and wheat in its 280 g plain version. According to Jumbo, the 475 g sliced version contains maltitols and carries a warning about excessive consumption.

Koek & Bakker

ALDI offers a pre-sliced wholemeal breakfast cake and a pre-sliced Zero version from Koek & Bakker.

  • According to ALDI, both packs weigh 485 g and are pre-sliced.
  • Before serving, check the ingredients and allergens on the packaging of the option you’ve chosen.

Goud Gebakken

This product, shown by ALDI, is designed to be served individually rather than by slicing a whole cake.

  • According to ALDI, the pack contains six individually wrapped cake bites.
  • Before buying, check that the selected spiced cake or breakfast cake option and its ingredients suit your serving plans.

PLUS Korenlanders

PLUS offers a 500 g plain baker’s breakfast cake under the Korenlanders name.

  • The pack weight makes it easier to plan how much cake you’ll need for your group.
  • PLUS lists rye flour and wheat among the ingredients; it also states that the product may contain various nuts.

Peijnenburg

Peijnenburg offers a range of breakfast cakes, including plain options, versions with a claim about added sugars and individually portioned packs.

  • The different formats let you choose between a cake to portion yourself and individually portioned packs.
  • Check the ingredients and portion format of the specific option; the brand name alone doesn’t tell you enough.

Breakfast cake for festival serving on Joybuy

These products suit two ways of serving: offering a portion to take away or sharing a sliced breakfast cake. Check that each product’s packaging and label suit your group.

Snelle Jelle Breakfast Cake Less Sugar-Free 250 g

Snelle Jelle Breakfast Cake Less Sugar-Free 250 g

If you want to serve portions without slicing the cake on the spot, the format of this pack may be handy. Check the latest ingredients and allergen information before offering it to visitors.

Pack weight: 250 g.

View on Joybuy
g'woon wholemeal breakfast cake, sliced, 485 g

g'woon wholemeal breakfast cake, sliced, 485 g

The sliced format is ideal if you don’t want to cut the cake into portions yourself. Check how many slices are included if you need to plan portions in advance, and read the allergen information on the packaging before serving.

Pack weight: 485 g.

View on Joybuy

Frequently asked questions

When should I choose pre-sliced breakfast cake for a festival?

Pre-sliced breakfast cake is a good choice when you want to serve slices without having to cut them yourself. If you have the time and space to slice it, you could choose a whole cake instead. Either way, plan how many portions you’ll need.

Is breakfast cake labelled ‘no added sugars’ suitable for everyone?

That claim alone doesn’t tell you whether a product is suitable for every visitor. Jumbo lists maltitols in its 475 g sliced version and warns of a possible laxative effect if consumed excessively, so check the latest ingredients and warnings.

Where can I find the allergens in packaged breakfast cake?

Check the ingredients and allergen information on the current packaging. The Netherlands Food and Consumer Product Safety Authority says that allergens in pre-packed foods must be included in the ingredients list and clearly distinguished. Also look out for warnings about possible traces.

Can I assume breakfast cake contains iodine because it’s made with baker’s salt?

No. Information about iodised baker’s salt in bread doesn’t confirm the iodine content of breakfast cake. The Netherlands Nutrition Centre also says that using baker’s salt in bread isn’t compulsory. For breakfast cake, check the information for the specific product.

How should I store breakfast cake during a festival?

Follow the storage instructions on the packaging of the breakfast cake you’ve chosen. For the 280 g plain version reviewed, Jumbo recommends storing it in a cool, dry place. Keep the relevant product information to hand when opening and serving packs.