Who is this guide for?

Brunch host catering for several guests

If you’re buying for a full table, the pack size and number of portions or pieces can help you work out how many packs you need. Albert Heijn lists its wholemeal crispbread at 375 g and 25 portions; ALDI lists Goud Gebakken Wholemeal at 375 g and 25 pieces. A portion and a piece aren’t necessarily the same size.

Shopper who prefers wholemeal or high-fibre options

You’ll want to know which grain is used as the base and how much fibre the variant lists per 100 g. This makes it easier to compare products without drawing conclusions about their nutritional value from the name alone.

Host with guests who have dietary requirements

If gluten, sesame or milk matters to one of your guests, the label on the variant you choose will tell you whether it’s suitable for the table. The Netherlands Food and Consumer Product Safety Authority states that allergen information must be provided on the label of prepacked foods.

What should you look for when choosing?

First, work out how much crispbread you’ll need for the table and afterwards. Then compare the flavour and nutritional information, and check the allergens on the exact pack before you buy.

What to consider What to check when buying Who is this important for?
Pack size and price Compare the weight in grams and the current price per kilogram; use the number of portions or pieces as an additional guide. When I’m hosting brunch for several people, I want to put enough on the table without being left with an unnecessarily large amount. For around 31% of consumers, having enough in the pack is the top priority.
Wholemeal and fibre Check the wholemeal description and compare the fibre content in the nutritional information per 100 g. If wholemeal or the stated fibre content is my main preference, I want to compare variants made from the same base. Around 25% of consumers put this nutritional preference first.
Toppings and flavour Check the type of grain and ingredients such as seeds or sourdough, and choose a variant to suit your toppings. When I’m serving a range of toppings, I want to choose a crispbread with a flavour that works well with them. This combination is the main consideration for around 25% of consumers.
Allergens and dietary requirements Read the ingredients, allergens and any warnings on the exact pack. If a guest needs to avoid certain ingredients, I want to know which variant is suitable before serving. For around 19% of consumers, this is the top priority.

Common mistakes

  • Comparing only the pack price

    A lower price for a pack doesn’t tell you much about how much crispbread you’re getting. The packs surveyed range from 235 to 375 g.

    Compare the weight and price per kilogram on the same day you shop. Then consider how many portions or pieces you actually want to serve at brunch.

  • Assuming wholemeal means allergen-free

    Wholemeal describes the grain base, not whether a product is suitable for every guest. Albert Heijn lists cereals containing gluten and sesame among the ingredients in its wholemeal variant; ingredients vary from product to product.

    Read the label on the exact pack, including any warnings about the possible presence of allergens. If you’re catering for a specific dietary requirement, don’t rely on the brand name or the wholemeal description alone.

  • Assuming it contains iodine from baker’s salt

    A product only contains baker’s salt if the information for that variant confirms it. The Netherlands Nutrition Centre states that bread doesn’t have to be made with baker’s salt, so don’t assume crispbread contains iodine based on the product type alone either.

    If iodine is important to your choice, check the ingredients and nutritional information rather than making assumptions based on the name crispbread.

  • Leaving a large pack open

    With a large pack, it’s also worth considering how much you’ll want to keep after brunch: moisture can affect the crisp texture.

    Choose a pack size you can use, and store any leftovers in a dry place in a well-sealed container, following the instructions on the packaging.

Brands and shops to consider

Wasa

Wasa offers several crispbread varieties, including wholemeal, high-fibre, light and sourdough.

  • Useful for comparing a specific grain base, flavour or pack size; Jumbo lists packs ranging from 235 to 300 g, among others.
  • Always check the variant: Wasa Light lists milk ingredients, while Wasa Wholemeal contains rye.

Albert Heijn

The own-brand range includes a 375 g pack of wholemeal crispbread with 25 stated portions.

  • The stated number of portions and the pack weight can help you plan for several guests.
  • The wholemeal variant lists wheat, rye and sesame among its ingredients; check that these are suitable for your guests.

ALDI / Goud Gebakken

Goud Gebakken offers a 375 g pack of wholemeal crispbread with 25 pieces; ALDI also lists a 265 g seeded variety with a robust texture.

  • The stated 25 pieces give you a useful guide to how much to put on the table.
  • Check the ingredients and allergens on the pack you buy.

Lidl

Lidl lists crispbread with sunflower seeds or pumpkin seeds in a 264 g pack.

  • An option if you’re looking for a seeded variety to add to your brunch spread.
  • Lidl lists these varieties as in-store products; check the packaging and availability in store.

Ryvita

Ryvita Dark Rye is a dark rye crispbread listed by a Dutch specialist retailer in a 250 g pack.

  • Worth considering if you’re specifically looking for this rye variety.
  • A 250 g pack contains less than the 375 g examples mentioned here, so choose an amount to suit your guests.

Jumbo

Jumbo is a shop, not a crispbread brand, and lists several Wasa varieties side by side.

  • The range gives you a way to compare pack sizes and varieties.
  • Always check the label of the individual product for ingredients and allergens.

Crispbread for brunch on Joybuy

These packs, ranging from 260 to 375 g, offer different quantities and grain varieties for your brunch table. First, work out how much you need, and check the label on your chosen pack if you have dietary requirements to consider.

g'woon wholemeal crispbread, 375 g

g'woon wholemeal crispbread, 375 g

The 375 g pack is an option if you’re serving several guests and want to keep some crispbread for after brunch too.

If you have guests with dietary requirements, check the ingredients and allergens on the exact pack.

View on Joybuy
Wasa High Fibre crispbread, 300 g

Wasa High Fibre crispbread, 300 g

A 300 g pack is a good fit if you need less than a 375 g pack and want to compare the stated fibre content.

Joybuy’s product information lists 26 g of fibre per 100 g for this variant. Check the packaging for ingredients and allergens if they’re relevant to your guests.

View on Joybuy
Bolletje wholemeal crispbread, 265 g

Bolletje wholemeal crispbread, 265 g

This 265 g pack is an option if a smaller amount of wholemeal crispbread is enough for the toppings you’re planning to serve.

Check the allergens on the packaging if you’re serving guests with dietary requirements.

View on Joybuy
Wasa Wholemeal crispbread, 260 g

Wasa Wholemeal crispbread, 260 g

The 260 g pack is a good fit if you’re looking for a smaller amount of wholemeal rye crispbread for brunch.

Joybuy’s product information lists wholemeal rye as the grain base. Rye contains gluten; check the label for other allergens too.

View on Joybuy
g'woon golden-brown crispbread, 375 g

g'woon golden-brown crispbread, 375 g

The 375 g pack offers a larger amount for a table with several guests.

Don’t assume this variant is wholemeal or suitable for a particular diet: check the ingredients, nutritional information and allergens on the exact pack.

View on Joybuy

Frequently asked questions

How much crispbread do I need for an Easter brunch?

Consider the number of guests and how much other bread or how many toppings you’ll be serving, then compare the pack sizes. Albert Heijn lists 25 portions for its 375 g wholemeal crispbread; ALDI lists 25 pieces for its 375 g pack. Don’t treat these as equivalent portion sizes across brands.

When should I choose wholemeal crispbread?

Choose wholemeal if that’s the grain base you want and the variant suits your toppings and guests. The Netherlands Nutrition Centre explains that a product can only be called wholemeal if it’s made from 100% wholemeal flour; check the nutritional information per 100 g too if you want to compare fibre content.

Does crispbread automatically contain iodine from baker’s salt?

No, don’t assume that based on the product type. The Netherlands Nutrition Centre states that even bread doesn’t have to be made with baker’s salt. If iodine is important to your choice, check the information for the specific crispbread variant.

What should I check if a guest needs to avoid gluten, milk or sesame?

Read the allergen information on the exact pack before serving the crispbread. The Netherlands Food and Consumer Product Safety Authority states that this information must be provided on the label of prepacked foods; ingredients and warnings can vary between variants.

How should I store an opened family pack of crispbread?

Store it in a dry place and seal the pack tightly after use to keep it crisp. Follow the storage instructions for the product you’ve chosen; for its wholemeal variant, Albert Heijn recommends storing it in a closed tin after opening.