Who are these options relevant to?

Families serving filled rolls as a meal

If you’re serving rolls with soup, salad or fillings, it’s useful to work out how many you need and when to serve them in advance. For bake-at-home rolls, check the preparation time on the pack too.

Families looking for a wholemeal roll

The name ‘multigrain’ doesn’t tell you on its own whether a roll is wholemeal. Check the product description and ingredients list for wholegrain cereals, and compare the stated fibre per 100 g.

Families planning a gluten- or wheat-free meal

Standard white, multigrain and spelt rolls may contain wheat or other cereals containing gluten. If anyone at the table has a specific allergen requirement, check the latest product information and take care to avoid contact with standard rolls during preparation.

What should you look for when choosing?

First, check whether anyone at the table has an allergen requirement. Then compare the type of roll and the number in the pack, and plan the preparation so they’re ready on time.

What to consider What to check when buying Who it matters to
Rolls for the meal Check the number of rolls in the pack and, for bake-at-home rolls, the preparation method and baking time. If rolls with fillings or soup are making up the meal, I want to know how many I can serve at once. For around 50% of consumers, this meal planning would be the first consideration.
Wholegrain and fibre Look for ‘wholemeal’ in the product description or ingredients list, and compare fibre per 100 g. If I’m choosing a wholemeal roll, I won’t rely on the name ‘multigrain’ alone. For around 30% of consumers, this choice of grain and fibre would come first.
Gluten and other allergens Read the latest allergen information, and check separately for an explicit gluten-free label if required. If someone at the table needs to avoid a particular allergen, I also need to consider preparation alongside standard rolls. For around 20% of consumers, this allergen requirement would be the main priority.

Common mistakes

  • Assuming multigrain means wholemeal

    The name ‘multigrain’ doesn’t tell you how much wholegrain or fibre a roll contains. PLUS states that its wholemeal multigrain rolls are made with wholegrain ingredients and contain 7 g of fibre per 100 g; don’t assume those figures apply to other multigrain products.

    Check the product description and ingredients list, and always compare nutritional values per 100 g.

  • Assuming spelt is gluten-free

    Spelt is a type of wheat. Jumbo’s organic spelt roll lists spelt flour as wheat, so it isn’t a gluten-free alternative.

    If you need a gluten-free option, choose a product explicitly labelled gluten-free and avoid contact with crumbs and utensils used for standard rolls.

  • Refreezing thawed rolls

    According to the product information, Jumbo’s frozen white rolls must not be refrozen once thawed and need to be prepared and eaten within 24 hours.

    Read the instructions on your pack before thawing the rolls, and only take out as many as you’ll use according to those instructions.

  • Assuming every roll contains iodised baker’s salt

    According to the Netherlands Nutrition Centre, bread doesn’t have to be baked with baker’s salt. So, a mention on one product tells you nothing about the ingredients in another.

    If you want to know what type of salt a roll contains, check the ingredients list on the pack you’re buying.

Brands of rolls to compare

Albert Heijn

Albert Heijn sells white rolls baked in store, as well as packaged white rolls that you can bake at home.

  • For the packaged white rolls reviewed, Albert Heijn gives an oven time of 8–10 minutes.
  • The white products reviewed contain wheat; check the current label for warnings about other allergens too.

Jumbo

Jumbo offers a range to compare, including white bake-at-home rolls, organic spelt rolls and frozen white rolls.

  • According to Jumbo, the white bake-at-home rolls reviewed take 10–12 minutes in the oven.
  • The organic spelt option contains wheat. The frozen option reviewed also has specific instructions to follow after thawing.

PLUS

PLUS offers white and wholemeal multigrain rolls, so you can compare their ingredients and nutritional information.

  • The wholemeal multigrain rolls reviewed list 7 g of fibre per 100 g, with wholemeal wheat and rye flour among the ingredients.
  • This multigrain option contains cereals with gluten. If you have allergen requirements, check the warnings on the pack too.

ALDI

ALDI lists an individual white roll for anyone who wants to choose the number of rolls they need.

  • Buying rolls individually lets you match the quantity to the number of people you’re serving.
  • If you have a specific ingredient or allergen requirement, ask in store for information about the roll.

Dirk

Dirk lists a pack of four own-brand 1 de Beste white bake-at-home rolls.

  • The stated pack size of four makes it easier to plan for a group.
  • Check the pack for preparation instructions, ingredients and any allergens that may be relevant to your meal.

Lidl

Lidl Netherlands says that almost all its stores have an in-store bakery where rolls are baked.

  • For larger quantities of rolls, Lidl recommends asking your local store about ordering options.
  • Contact your local store in advance to ask which rolls are available and where to find the relevant allergen information.

Rolls at Joybuy

This pack of four white rolls is an option if you’re serving rolls at a family dinner. Before buying, check how to prepare them and whether the allergen information is suitable for everyone at the table.

g'woon White Rustic Pistolet, 4 rolls

g'woon White Rustic Pistolet, 4 rolls

This pack of four white rolls could work well for a meal where you want to serve four.

Check the preparation instructions so they’re ready in time to serve. This isn’t a gluten-free option; if you have allergies, check the latest allergen information.

View at Joybuy

Frequently asked questions

Are rolls suitable for serving at a family dinner?

Yes, as long as the number of rolls and the preparation fit your meal plans. The bake-at-home products reviewed are sold individually or in packs of four; check the pack you choose to see when they need to go in the oven. A roll is a small loaf, not a thick slice of bread.

Are multigrain rolls always wholemeal?

No. Check that ‘wholemeal’ actually appears in the product description and ingredients list. PLUS states that its wholemeal multigrain rolls reviewed contain 7 g of fibre per 100 g; for other products, check their own nutritional information.

Does every Dutch roll contain iodised baker’s salt?

No. According to the Netherlands Nutrition Centre, bread doesn’t have to be baked with baker’s salt. If you want to know whether your chosen product contains iodised salt or baker’s salt, check its ingredients list.

What should I look for if someone needs a gluten-free roll?

Choose a product explicitly labelled gluten-free and read the latest allergen information. Don’t use a standard white, spelt or multigrain roll containing wheat or other cereals with gluten as a substitute, and avoid contact with ordinary bread crumbs during preparation.

What should I do with thawed frozen rolls?

Follow the instructions on the pack of the product you’ve chosen. For the Jumbo frozen white rolls reviewed, the instructions are: don’t refreeze once thawed, and prepare and eat within 24 hours.