What should you look for when choosing?
First, check the claim for the product you’ve chosen and whether the pack contains individual eggs. Before handing them out, read the latest allergen information and check how you can buy the product.
| What to consider |
What to check before buying |
Who is this most important for? |
| Fairtrade claim |
Look for Fairtrade, Fairtrade Cacao or the Fairtrade mark on the exact product. Don’t treat a Rainforest Alliance logo as the same claim. |
If Fairtrade is a must for me, I want to be able to match the claim to the bag, not just to the shop. Around 36% of consumers give this product check the highest priority. |
| Size and contents |
Check whether the pack contains individual eggs or chocolate figures, and look at the pack weight, flavours and fillings. |
For hiding, I want individual pieces of chocolate, not a larger cake; a variety in the bag may also matter. For around 29% of consumers, this practical consideration comes first. |
| Allergens |
Read the ingredients list and any warnings about possible cross-contamination on the current packaging. |
When I’m handing out treats to someone with a food allergy, I need to be able to check what they’re getting. For around 21% of consumers, this check matters most. |
| How to buy |
Check whether your chosen pack is available at your shop and whether you can buy it in store or have it delivered. |
I want to be able to buy the required bags in time, without relying on a delivery option that isn’t available. Around 14% of consumers prioritise a convenient way to buy. |
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Frequently asked questions
Is ‘sustainable chocolate’ the same as Fairtrade chocolate?
No, these terms aren’t interchangeable. For this choice, check whether the Easter egg product you’ve chosen lists Fairtrade, Fairtrade Cacao or the Fairtrade mark. ALDI lists Fairtrade and Rainforest Alliance as separate certification marks.
Are Kano's suitable for an Easter egg hunt?
Not if you want to hide individual chocolate eggs: ALDI describes the Kano's mentioned as pastry cakes shaped like canoes. You could consider them as a separate cake treat, but for the hunt, check the size of the Easter eggs you choose.
How do I check allergens in Easter eggs?
Read the current ingredients list and any warnings about possible cross-contamination on every pack. The Netherlands Nutrition Centre also advises checking for ‘may contain’ statements. Don’t rely on the flavour alone or on information about a different assortment from the same brand.
Can I assume the Easter eggs mentioned will be delivered?
No, check how you can buy the pack you’ve chosen. Albert Heijn lists the Tony's Chocolonely Easter eggs mentioned as ‘In store only’, while availability at PLUS may vary by selected shop.
What does Fairtrade Cacao mean for this choice?
It’s a Fairtrade claim relating to cocoa, which you should be able to match to the product you’ve chosen. Fairtrade Nederland explains that cocoa farmers can benefit from measures including a minimum price as a safety net when market prices fall, as well as a premium. This doesn’t replace checking the claim on the specific bag of Easter eggs.