Who are these points relevant to?

Shoppers who look for the Fairtrade mark

You’re specifically looking for a syrup waffle with a verifiable Fairtrade claim. Check whether the claim applies to the product or to certain ingredients, and assess the current packaging.

Commuters looking for a handy portion to take with them

You want to pop a waffle in your bag or lunchbox without carrying a large box. The number of waffles and how they’re packaged determine whether the pack suits your snack occasion.

Shoppers who read labels carefully

You may need to check ingredients or allergens, or want to take sugars, saturated fat and portion size into account. Check the information for the exact product you choose.

What should you check when choosing?

Start with the type of product and the exact Fairtrade claim. Then check whether the packaging, ingredients and portion suit your lunch on the go.

What to look for What to check when buying Especially relevant if you
Fairtrade claim Check the current packaging or product page to see whether the claim applies to the syrup waffle or to specific ingredients. Check the product name too. When Fairtrade is a deciding factor, I don’t want to mistake a different type of waffle or an ingredient claim for a Fairtrade syrup waffle. This check comes first for around 31% of shoppers.
Packaging and portion Check the number of waffles and whether they’re individually wrapped, packed in pairs or sold in a larger box. When I’m out and about, I want to take what I need for one snack occasion without opening a multi-pack. Around 31% of shoppers put suitable packaging first.
Ingredients and allergens Read the ingredients and allergen information on the current packaging for the exact product, even if you’ve bought a similar waffle before. If I need to avoid certain ingredients, I need to know what’s in this waffle before buying it. This check takes priority for around 23% of shoppers.
Nutrition information Compare the nutrition information per 100 g and, if necessary, work it out for the portion you’ll actually eat. I want to know what the number of waffles I’ve chosen adds to my lunch, rather than looking only at the values per 100 g. Around 15% of shoppers prioritise portion size and nutrition information.

Common mistakes

  • Mistaking Fairtrade cocoa for a Fairtrade syrup waffle

    PLUS says its Wafels Choco Fairtrade contains Fairtrade cocoa, but describes it as an egg waffle with a hazelnut-flavoured filling. That answers a different product question.

    Read both the product name and the exact Fairtrade claim before choosing a waffle.

  • Relying on an old product listing

    Jumbo says Fair Trade Original Mini Stroopwafels are no longer in its online range. Sligro says its listed Alex Meijer product has been replaced. The old descriptions therefore don’t tell you what’s currently available on the same terms.

    Check the current product name, packaging and availability before trying to order a listed variety.

  • Confusing a large box with a handy lunch pack

    The Fairtrade mini syrup waffles mentioned were listed in boxes of 150. That’s a very different quantity from a single snack to take on the go.

    Choose the number of waffles you’ll actually use. According to the Netherlands Nutrition Centre, store an opened pack in a cool, dry, dark place and seal it well.

  • Assuming a Fairtrade mark tells you about nutrition

    A Fairtrade claim doesn’t tell you how much sugar or saturated fat you’ll get in your portion. This information also varies between products and pack sizes.

    Read the nutrition information for the waffle you choose and decide how much you want to have with your lunch.

Brands to consider

Fair Trade Original

Jumbo listed Fair Trade Original Mini Stroopwafels as a box of 150 individually wrapped mini waffles.

  • The Jumbo product listing specifies Fairtrade terms for cane sugar and invert sugar syrup.
  • Jumbo says this product is no longer in its online range. Check any other packaging separately.

Alex Meijer

Sligro listed Alex Meijer Mini stroopwafels FT in a box of 150.

  • The Sligro listing mentions Fairtrade certification for the product shown.
  • Sligro says this product has been replaced. Check the details of the replacement before treating it as equivalent.

Daelmans

PLUS lists Daelmans syrup waffles and mini syrup waffles in its waffle range overview.

  • The listed sizes give you a starting point for comparing the quantity you need.
  • Don’t assume a product is Fairtrade based on the brand name or range overview; check the exact packaging or product page.

Joybuy products related to this topic

Related products will be available soon.

Frequently asked questions

Is a waffle made with Fairtrade cocoa also a Fairtrade syrup waffle?

No, not automatically. PLUS describes its Wafels Choco Fairtrade as egg waffles with a hazelnut-flavoured filling. First check the type of product, then read which raw material the Fairtrade claim applies to.

Where can I find the allergen information for a syrup waffle?

Read the current packaging for the exact product. According to the Netherlands Food and Consumer Product Safety Authority, allergens must be clearly identifiable on the label; ingredients can vary between product versions.

How should I store an opened pack of syrup waffles?

Store it in a cool, dry, dark place and seal it well, as recommended by the Netherlands Nutrition Centre. Also follow the storage instructions on your product’s packaging.

What should I check if an online product description differs from the packaging?

Use the current packaging to check the ingredients, allergens, nutrition information and best-before information for the product you’re buying. The Netherlands Food and Consumer Product Safety Authority lists these label details as important information for consumers; check the Fairtrade claim on the exact product too.