Choose taaitaai as a Fairtrade option only if the certification mark is on the packaging and it is clear whether the claim applies to the product or to certain ingredients. The ingredient lists for the Albert Heijn and Jumbo taaitaai products reviewed do not mention cocoa or chocolate, so Fairtrade chocolate is not an obvious selection criterion. Then compare the price per kilo and check the allergens on the packaging of the product you buy.
You want to compare packs by price per kilo, but will only buy taaitaai if you can check the Fairtrade claim on the packaging. With a product containing several ingredients, it matters what the claim applies to.
You’re looking for taaitaai for Sinterklaas or as a snack and want to know whether it contains chocolate at all. The ingredient lists for the Albert Heijn and Jumbo products reviewed do not mention cocoa or chocolate.
You want to know which allergens and warnings are listed on the pack you choose before buying. For the taaitaai products reviewed, milk and cereals containing gluten are among the relevant allergens; additional warnings may vary by product.
Start with the Fairtrade claim on the specific pack. Then compare the price per kilo of options that meet your requirements for ingredients and allergens.
| What to consider | What to check when buying | Who is this most important for? |
|---|---|---|
| Fairtrade status | Look for the certification mark, check for an arrow and read what the packaging says the claim applies to. | I want taaitaai with a Fairtrade claim I can verify, and I don’t want to mistake a claim about an ingredient for one covering the whole product. For around 45% of consumers, certification status comes first. |
| Price per kilo | Compare the price per kilo and net weight of the options that meet your other requirements. | When packs come in different sizes, I want to compare what I’d pay for the same quantity. Around 33% of consumers put this price comparison first. |
| Ingredients and allergens | Read the ingredients list and any warnings about the possible unintended presence of allergens on the current packaging. | If I’m buying for someone with a food allergy, the information on that exact pack needs to guide my choice. For around 22% of consumers, this check is the top priority. |
According to Fairtrade Nederland, a logo with an arrow on a product made from several ingredients may refer to certified ingredients that are available as Fairtrade. The explanation on the packaging tells you how to interpret the claim.
Check the logo and the accompanying explanation before treating taaitaai as entirely Fairtrade.
The ingredient lists for the Albert Heijn and Jumbo taaitaai products reviewed do not mention cocoa or chocolate. So a Fairtrade chocolate criterion won’t help you choose between those products.
Check the ingredients of the option you’ve chosen first. Only look for a Fairtrade cocoa claim if it contains cocoa or chocolate.
Taaitaai is sold in packs of different weights, so the price of one pack on its own doesn’t tell you much about the cost of the same quantity.
Compare the price per kilo, once you’ve confirmed that the options you’re comparing meet your requirements for certification and ingredients.
Ingredients and allergen information can change when a product is updated. This is especially important if you’re relying on a claim about a specific ingredient or an allergen warning.
Read the packaging of the product you’re buying, especially if you need to take allergens into account.
Albert Heijn has a product page for AH Taai taai 350 g and a separate overview of Fairtrade Original.
Jumbo has separate pages for taaitaai and products in the Fairtrade category.
PLUS lists products including Taai taai sint en piet 500 g and Ambachtelijke taai taai koeken 250 g.
Dirk’s taaitaai range includes De Beste Mini taai taai 500 g.
Not with every type of logo. According to Fairtrade Nederland, all ingredients meet Fairtrade standards when the standard Fairtrade certification mark is used. An arrow logo on a product made from several ingredients refers to ingredients that are available as Fairtrade. If you see the arrow logo, read the explanation on the packaging: Fairtrade Nederland states that at least 20% of the product must consist of Fairtrade ingredients.
Only if the specific taaitaai contains cocoa or chocolate. The ingredient lists for the Albert Heijn and Jumbo products reviewed mention neither; for a different option, check the ingredients first and then look for the relevant Fairtrade claim.
Read the allergen information on the packaging of the option you’re buying. The Albert Heijn and Jumbo products reviewed list milk and cereals containing gluten; warnings about other allergens may vary by product.
Follow the storage advice on the pack you’ve bought. For AH Taai taai, Albert Heijn recommends a cool, dark, dry place and an airtight tin after opening; Jumbo advises storing the taaitaai reviewed in a cool, dry place.
