Who is this choice for?

Families who want to check Fairtrade claims

You want to know whether the certification applies to the cocoa or chocolate you’re actually buying. A Fairtrade product elsewhere in a shop’s range tells you nothing about a specific pack of taaitaai.

Large households buying for a crowd

You want enough taaitaai for several family members or to share together. Compare the weight in grams, any portion information and the storage advice once opened.

Families with specific allergy or dietary requirements

If someone needs to avoid certain ingredients, the label on the variant you choose matters more than the pack size. Even if a product is labelled gluten-free, check the other ingredients and allergens too.

What should you look for when buying?

First decide whether the taaitaai itself needs to carry a Fairtrade label, or whether you’d prefer to use separately labelled chocolate or cocoa to bake or decorate your own. Then look for a quantity and ingredients that suit your family.

What to consider What to check when buying Who is this important for?
Fairtrade labelling Check the certification on the pack you’ve chosen and what it applies to: the taaitaai itself or separately purchased cocoa or chocolate. If I want to include Fairtrade cocoa or chocolate in my choice, I want to see the certification on the relevant product. Around 36% of consumers prioritise a label they can verify.
Quantity Compare the weight in grams with the number of people eating; check the portions and storage advice if these are provided. For a family get-together, I want to take enough taaitaai without opening more than we need. Around 29% of consumers prioritise the quantity.
Allergens Read the ingredients and allergen information for the variant you’ve chosen, even if it is labelled gluten-free. If someone at home avoids certain ingredients, I want to know what’s in the taaitaai before sharing it. For around 21% of consumers, suitability for their diet matters most.
Baking or decorating your own Check the certification on the separate cocoa or chocolate, as well as the ingredients in every component. When I bake or decorate my own, I want to choose the cocoa or chocolate I use. For around 14% of consumers, that choice of ingredients is the deciding factor.

Common mistakes

  • Assuming a shop’s Fairtrade range means its taaitaai is certified

    A shop may sell Fairtrade chocolate without a particular bag of taaitaai carrying the same certification.

    Check the label on the pack or product page for the exact taaitaai you want to buy. If you’re decorating your own, use the packaging of the separate chocolate or cocoa as your guide.

  • Looking only at the weight of the bag

    A 500 g pack doesn’t tell you on its own how many portions you’ll want to serve or how to store what’s left once it’s opened.

    Choose a quantity that suits the number of people eating, and check any portion information and storage advice.

  • Assuming standard taaitaai is suitable for everyone

    Ingredients vary from product to product. A gluten-free version may still contain other allergens.

    Always read the current label for the variant you’ve chosen, including allergen information and any warnings.

  • Using an old promotion as proof of what’s on today’s pack

    Previous information about a supermarket’s Fairtrade chocolate doesn’t confirm what claims appear on a specific pack of taaitaai now.

    Before buying, check the product you’re actually choosing rather than relying on an old shop promotion.

Brands and shops to consider

The examples below can help you compare pack sizes and product information. Always check Fairtrade labelling on the specific product, not just the shop’s name.

Albert Heijn

Albert Heijn lists regular taaitaai and a separate Consenza variant, so you can compare the labels on two different types of product.

  • The AH Taai taai product page lists a pack size of 350 g.
  • Albert Heijn describes its Consenza taaitaai as gluten-free and organic; neither claim indicates Fairtrade certification.

Jumbo

Jumbo has product information for a 500 g pack of regular taaitaai, which you can use to check the size and label details.

  • The Jumbo De Originele Taai Taai page lists a weight of 500 g.
  • Jumbo says this variant is no longer available online; the product page also does not confirm Fairtrade certification.

PLUS

PLUS lists a 500 g bag of mini taaitaai, giving you a specific pack size to consider when shopping for the family.

  • The product listing states the weight of the bag.
  • General information about Fairtrade cocoa in own-brand products does not confirm that this mini taaitaai is certified.

ALDI

ALDI lists taai-taai in a 500 g pack. Check the pack for the variant you’ve chosen to see its ingredients and any certification marks.

  • The product listing gives a clear pack weight.
  • Fairtrade Nederland’s information about chocolate at ALDI does not confirm Fairtrade status for this taai-taai.

Dirk

Dirk shows 500 g mini taai-taai in its search results. Compare the pack size with the amount you need.

  • The stated weight helps you make an initial estimate for several people.
  • Check the ingredients, allergens and any Fairtrade labelling on the specific pack.

Lidl

Lidl Recipes lists mini taai-taai as an ingredient. A recipe listing is different from the label on a product you can buy.

  • The recipe listing may help you consider using taaitaai as part of a homemade treat.
  • Previous information about Lidl’s Fairtrade chocolate does not confirm certification for the taaitaai you choose.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is taaitaai with chocolate automatically Fairtrade-certified?

No. Chocolate as an ingredient doesn’t prove Fairtrade certification. Check whether the certification mark appears on the specific pack and which ingredient or product it applies to.

Which allergens should I check in taaitaai?

Read the allergen information on the pack you’ve chosen; variants that have been checked include ingredients such as wheat, rye, milk or almonds. Even with taaitaai sold as gluten-free, the other ingredients and allergens still matter.

Is a 500 g bag of taaitaai always a good choice for a large family?

Not always: the right size depends on how many people are eating and what you plan to keep once the pack is open. Compare the weight with any portion information and follow the storage advice on the pack you’ve chosen.

Can I bake my own if I want to use Fairtrade chocolate?

Yes. Baking or decorating your own lets you choose a separate chocolate or cocoa product with verifiable Fairtrade labelling. Bear in mind the preparation time, and check the ingredients and allergens in all the other components too.

Where can I find allergen information for packaged taaitaai?

For packaged taaitaai, you’ll find allergen information on the label. The Netherlands Food and Consumer Product Safety Authority explains this labelling for prepacked foods; check the information on the specific pack before buying.