What should you look for when choosing?
First, check that the taaitaai biscuits meet your main requirement: a verifiable Fairtrade claim, practical storage at the campsite or suitable ingredients. Then check the pack you’re actually buying.
| What to check |
Check when buying |
Especially relevant for |
| Fairtrade status |
Look for the Fairtrade mark on the taaitaai biscuits themselves. Fairtrade Netherlands recommends reading the information on the back about ingredients and sourcing if the mark includes an arrow. |
I want to see exactly what the Fairtrade claim on my taaitaai biscuits applies to; an estimated 50% of consumers prioritise verifiable status. |
| Packaging and storage |
Check that the packaging is intact, and read the best-before date and storage instructions. The Netherlands Nutrition Centre recommends storing taaitaai biscuits in a cool, dry, dark place in a tightly sealed container. |
At the campsite, I want to be able to seal the biscuits properly after opening; an estimated 30% of consumers are most concerned about storage and portability. |
| Ingredients and allergens |
Read the current ingredients and allergen information for the variety you’ve chosen, including warnings about the possible presence of other allergens. |
If I need to watch out for certain ingredients, I don’t want to rely on information for a different variety of taaitaai; an estimated 20% of consumers prioritise this check. |
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Frequently asked questions
How can I check whether taaitaai biscuits are Fairtrade?
Look for the Fairtrade mark on the packaging of the exact taaitaai biscuits you’re buying. Fairtrade Netherlands recommends checking the back too if the mark includes an arrow: you’ll find more information there about the ingredients and how they’re sourced. A Fairtrade category in a shop is no substitute for checking the product itself.
Can I take taaitaai biscuits to a festival campsite?
Yes, as long as you keep the packaging intact during transport and can store the biscuits according to the label. Check the best-before date. The Netherlands Nutrition Centre recommends storing taaitaai biscuits in a cool, dry, dark place in a tightly sealed container, including after opening.
What should I look for if ingredients or allergens matter to me?
Read the current ingredients and allergen information on the packaging of the variety you’ve chosen. PLUS lists wheat, rye and milk, among other ingredients, for its Ambachtelijke taai taai koeken, 250 g, but you shouldn’t assume the same ingredients apply to other taaitaai biscuits.
Is Fairtrade chocolate the same as Fairtrade taaitaai?
No. Chocolate and taaitaai are different products. According to Lidl, Favorina seasonal chocolate meets the Fairtrade Sourcing Program requirements for cocoa; that doesn’t mean taaitaai has Fairtrade status. Check for a claim on the biscuits’ own packaging.