Who might this choice matter to?

Parents looking for a verifiable Fairtrade claim

You want to know whether the claim applies to the taaitaai biscuits you’re handing out, or just to a particular ingredient. According to Fairtrade Nederland, the FAIRTRADE mark and its accompanying wording should appear together on the packaging.

Organisers mindful of allergens

You’re handing out taaitaai biscuits to a group and want to know which allergens are listed on the current pack. Product information from Albert Heijn and Jumbo lists milk and cereals containing gluten, among other things; warnings about the possible presence of other allergens vary by product.

Shoppers weighing up portions and availability

You’re looking for ready-made taaitaai biscuits for a school holiday treat and comparing pack sizes, stated portions and availability. These practical details don’t, by themselves, tell you whether a product is Fairtrade-certified.

What should you look for when choosing?

Packaged taaitaai biscuits

A good choice when: You want a ready-made treat and will choose Fairtrade-certified taaitaai biscuits only if the pack carries that claim.

What to consider: A supermarket listing for taaitaai biscuits or a Fairtrade category doesn’t prove that the pack you’ve chosen is certified.

Homemade taaitaai biscuits

A good choice when: You want to choose which individually verified Fairtrade ingredients to use.

What to consider: Preparation takes time, and certification for one ingredient doesn’t automatically apply to the whole treat.

What to consider What to check when buying Who it matters to
Fairtrade status Look for the FAIRTRADE mark and accompanying claim on the pack. For a composite product, check which ingredient the claim applies to. I want to see whether the Fairtrade claim applies to the treat I’ve chosen, rather than just to something else in the same range. Around 42% of consumers would put this check first.
Allergens Read the ingredients and allergen warnings on the current pack, even if you’ve already checked the product page. When handing treats out to a group, I want to take known allergies into account and check for warnings about possible traces too. Around 33% of consumers would consider this their main priority.
Portions and availability Compare the nutrition information per 100 g, check the stated portions and confirm availability shortly before handing the treats out. If I’m buying for several children, I want to know how many portions the label says are in a pack and whether I can get hold of it. Around 25% of consumers would see this as the most important consideration.

For a comparison of nutritional values, Voedingscentrum recommends comparing similar products per 100 g. Then check the portion size on the pack separately: that will help you decide how much to hand out.

Common mistakes

  • Assuming a Fairtrade shop category means the taaitaai biscuits carry the mark

    A shop may stock Fairtrade products without every product in its range being certified.

    Check the pack you’ve chosen for the FAIRTRADE mark and accompanying claim, as Fairtrade Nederland requires when the mark is used.

  • Assuming chocolate is a standard ingredient in taaitaai biscuits

    Albert Heijn’s taaitaai recipe lists ingredients including rye flour, honey and sugar, but no chocolate. So Fairtrade chocolate isn’t a requirement when choosing standard taaitaai biscuits.

    Decide whether you want plain taaitaai biscuits or a version decorated with chocolate. Then check the ingredients and any claims for that particular version.

  • Relying solely on online allergen information

    The pack you hand out may show different information from a product page you viewed earlier. This matters if anyone has a known allergy.

    Read the label on the actual pack before buying and again before handing the biscuits out. If you’re unsure whether they’re suitable, check with the parents or school.

  • Assuming a product listing means it will always be available

    A taaitaai variety may appear on a product page even when the shop doesn’t offer it online; Jumbo says this about its 500 g pack.

    Check availability with your chosen shop shortly before the school event, and be prepared to choose a different treat.

Brands compared

Albert Heijn

Albert Heijn lists its own 350 g pack of AH Taai taai, with ingredients, allergen and portion information on the product page.

  • According to Albert Heijn, the pack contains 25 portions of 14 g.
  • Don’t use the product listing as proof of Fairtrade certification; check the current pack for the mark, claim and allergen information.

Jumbo

Jumbo provides product information for De Originele Taai Taai, 500 g, including ingredients and allergens.

  • The product page lists the allergens present and warns that it may contain traces of nuts, peanuts and sesame.
  • Jumbo says this variety is no longer available online. A separate Fairtrade category doesn’t prove that these taaitaai biscuits are certified.

PLUS

PLUS lists artisan taaitaai biscuits in a 250 g bag, as well as a 500 g Sinterklaas and Piet variety.

  • The two pack sizes listed give you a useful starting point for working out how much you’ll need.
  • For the variety you choose, check the current ingredients, allergens and availability, as well as any Fairtrade claim on the pack.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Are standard taaitaai biscuits automatically Fairtrade if a supermarket sells Fairtrade chocolate?

No. Certification for another product tells you nothing about the pack of taaitaai biscuits you choose. Check for the mark and accompanying claim on that pack; chocolate isn’t an ingredient in every type of taaitaai, either.

Does Fairtrade certification for one ingredient mean the whole treat is certified?

No, don’t assume that certification for one ingredient applies to the whole treat. According to Milieu Centraal, a FAIRTRADE logo on a white background may refer only to a certified ingredient; check the claim next to the mark to see what it applies to.

Can I hand out taaitaai biscuits to a school group without checking the label?

Check the current label before handing out taaitaai biscuits, especially if anyone in the group has a known allergy. The Netherlands Food and Consumer Product Safety Authority highlights the importance of clear allergen information on pre-packed foods; product information from Albert Heijn and Jumbo lists milk and cereals containing gluten, among other things, in their taaitaai biscuits.

How do I compare the sugar content and portions in two packs of taaitaai biscuits?

First compare the sugar listed per 100 g for similar products, as Voedingscentrum recommends when comparing nutritional values. Then check the portion size and number of portions on each pack to work out how much to hand out.