What should you look for when choosing?
Packaged taaitaai biscuits
A good choice when: You want a ready-made treat and will choose Fairtrade-certified taaitaai biscuits only if the pack carries that claim.
What to consider: A supermarket listing for taaitaai biscuits or a Fairtrade category doesn’t prove that the pack you’ve chosen is certified.
Homemade taaitaai biscuits
A good choice when: You want to choose which individually verified Fairtrade ingredients to use.
What to consider: Preparation takes time, and certification for one ingredient doesn’t automatically apply to the whole treat.
| What to consider |
What to check when buying |
Who it matters to |
| Fairtrade status |
Look for the FAIRTRADE mark and accompanying claim on the pack. For a composite product, check which ingredient the claim applies to. |
I want to see whether the Fairtrade claim applies to the treat I’ve chosen, rather than just to something else in the same range. Around 42% of consumers would put this check first. |
| Allergens |
Read the ingredients and allergen warnings on the current pack, even if you’ve already checked the product page. |
When handing treats out to a group, I want to take known allergies into account and check for warnings about possible traces too. Around 33% of consumers would consider this their main priority. |
| Portions and availability |
Compare the nutrition information per 100 g, check the stated portions and confirm availability shortly before handing the treats out. |
If I’m buying for several children, I want to know how many portions the label says are in a pack and whether I can get hold of it. Around 25% of consumers would see this as the most important consideration. |
For a comparison of nutritional values, Voedingscentrum recommends comparing similar products per 100 g. Then check the portion size on the pack separately: that will help you decide how much to hand out.
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Frequently asked questions
Are standard taaitaai biscuits automatically Fairtrade if a supermarket sells Fairtrade chocolate?
No. Certification for another product tells you nothing about the pack of taaitaai biscuits you choose. Check for the mark and accompanying claim on that pack; chocolate isn’t an ingredient in every type of taaitaai, either.
Does Fairtrade certification for one ingredient mean the whole treat is certified?
No, don’t assume that certification for one ingredient applies to the whole treat. According to Milieu Centraal, a FAIRTRADE logo on a white background may refer only to a certified ingredient; check the claim next to the mark to see what it applies to.
Can I hand out taaitaai biscuits to a school group without checking the label?
Check the current label before handing out taaitaai biscuits, especially if anyone in the group has a known allergy. The Netherlands Food and Consumer Product Safety Authority highlights the importance of clear allergen information on pre-packed foods; product information from Albert Heijn and Jumbo lists milk and cereals containing gluten, among other things, in their taaitaai biscuits.
How do I compare the sugar content and portions in two packs of taaitaai biscuits?
First compare the sugar listed per 100 g for similar products, as Voedingscentrum recommends when comparing nutritional values. Then check the portion size and number of portions on each pack to work out how much to hand out.