If you want a classic syrup waffle with a verifiable Fairtrade claim to enjoy with coffee and cake, check the certification mark and the exact claim on the product itself. According to PLUS, PLUS Wafels Choco Fairtrade contains Fairtrade cocoa, but it is an egg waffle with hazelnut-flavoured filling, not a syrup waffle. Daelmans Stroopwafels are a good choice if you’re mainly looking for the classic syrup filling; don’t assume they have Fairtrade status unless the product itself carries a certification mark.
You want to serve something with your coffee, but only make your choice when the certification mark and claim for that specific product are clear. A Fairtrade mention for just one ingredient isn’t necessarily enough for you.
You’re looking for a syrup waffle with syrup filling to enjoy with a hot drink. If Fairtrade is also a requirement, check the claim separately for that particular waffle.
You read the ingredients and allergen information for your chosen waffle before buying. This check is still essential, even if a product is described as gluten-free or carries a Fairtrade claim.
First decide whether you want to serve a syrup waffle or another type of waffle, then assess the Fairtrade claim for that specific product. Allergens and packaging can narrow down your choice further.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Fairtrade status | Check the certification mark, any arrow and the product claim. Distinguish between Fairtrade ingredients and a claim about the finished product. | With my coffee and cake, I want a syrup waffle with a verifiable Fairtrade claim, not just a mention of cocoa. For around 36% of consumers, being able to verify this status comes first. |
| Type of product | Check whether it’s a syrup waffle with syrup filling or another type of waffle, and read any serving instructions. | I want a proper syrup waffle with my coffee, not an egg waffle as a substitute. For around 29% of consumers, having that classic type of product is the deciding factor. |
| Ingredients and allergens | Read the current ingredients list and allergen information, even if a product is described as gluten-free. | If I need to avoid certain ingredients, I want to know which allergens are still present in a gluten-free option. For roughly 21% of consumers, this check comes first. |
| Size and packaging | Check the number of waffles, whether they’re individually wrapped and how to store them. | For a coffee table, I want portions that are easy to hand out and store appropriately. Ease of serving and packaging come first for around 14% of consumers. |
According to Fairtrade International, a certification mark with an arrow on a product with multiple ingredients may have a different scope from a mention referring to just one ingredient. The exact claim determines what you can say about the waffle.
Read both the certification mark and the explanation on the packaging before choosing a composite waffle as a Fairtrade syrup waffle.
Jumbo still lists Fair Trade Original Mini Stroopwafels as a product, but says they’re no longer part of its online range.
Check availability with the retailer before planning to serve these mini syrup waffles at your coffee table.
PLUS product information also lists egg and lupin for PLUS Gluten-Free Syrup Waffles. A gluten-free label doesn’t mean those ingredients are absent.
For every purchase, read the full ingredients and allergen information, taking into account what you need to avoid.
PLUS describes PLUS Wafels Choco Fairtrade as egg waffles with hazelnut-flavoured filling. Being listed in a broad waffle category doesn’t change what type of product it is.
Decide which type of waffle you want first, then compare the Fairtrade claims of products that fit the bill.
The mini syrup waffles are worth considering if you want to serve a small waffle with coffee and distinguish between Fairtrade ingredients and other ingredients.
PLUS Wafels Choco Fairtrade is an alternative if you’re looking for a waffle that lists Fairtrade cocoa, rather than a specific type of syrup waffle.
Daelmans Stroopwafels are a classic choice if you’re looking for a syrup waffle to enjoy with coffee.
Lidl is worth considering when distinguishing claims about a product range from claims on an individual syrup waffle.
Read both the Fairtrade certification mark and the accompanying text on the packaging. Fairtrade International explains that the certification mark with an arrow is used on composite products; a mention of Fairtrade cocoa alone doesn’t mean the entire waffle is Fairtrade.
Jumbo says on the product page that these mini syrup waffles are no longer part of its online range. Check availability with your retailer before planning to serve them at your coffee table.
Always check the allergens for the specific product. According to PLUS product information, PLUS Wafels Choco Fairtrade contains ingredients including egg, wheat, milk and lupin; egg and lupin are listed for PLUS Gluten-Free Syrup Waffles. The Netherlands Food and Consumer Product Safety Authority highlights that allergens must be listed on the label.
For Daelmans Stroopwafels, PLUS suggests placing the syrup waffle on top of a mug of hot drink for around two minutes. Follow the instructions on the packaging of the waffles you buy.
