Who are these choices relevant to?

Shoppers for whom Fairtrade is a must

You want to be able to see on the packaging whether the Fairtrade label applies to the syrup waffle or one of its ingredients. A similar type of waffle is only an option if you’re happy to serve that too.

Anyone sharing snacks

You’re looking for the right number of portions for your group. Individually wrapped minis can be handy for sharing, while a standard pack may suit a smaller group better.

Anyone checking for allergens

Check the latest ingredients list before serving waffles, as different syrup waffles and similar products may contain wheat, milk, soya, egg or lupin, among other ingredients.

What should you look for when choosing?

First, decide whether a Fairtrade label is essential and whether you want syrup waffles only. Then compare pack sizes and check the label.

What to consider What to check when buying Who it matters to
Fairtrade label Check whether Fairtrade applies to the product or a named ingredient. For cocoa or sugar, also read the information about traceability. If Fairtrade is the deciding factor for me, I want to see a specific label before choosing a waffle; around 50% of consumers put a verifiable claim first.
Easy to share Compare the number of waffles and check whether they’re wrapped individually or in pairs. For a film night with several people, I want to be able to hand out portions easily without ending up with an awkwardly large box; for around 30% of consumers, ease of sharing matters most.
Allergens Read the latest ingredients and allergen information on the packaging, even if you’ve bought the product before. If someone at the table needs to avoid allergens, I don’t want to rely on the product name alone; for around 20% of consumers, checking allergens is the most important buying requirement.

Common mistakes

  • Mistaking a waffle with Fairtrade cocoa for a syrup waffle

    PLUS describes its Wafels Choco Fairtrade as egg waffles with hazelnut-flavour filling. The Fairtrade Cocoa label doesn’t make this product a traditional syrup waffle.

    As well as checking the Fairtrade label, read the product description. Choose this waffle only if this different type of snack suits your film night.

  • Assuming Fairtrade means the ingredients are physically traceable

    For ingredients such as cocoa and sugar, Fairtrade International allows a mass balance system. This means Fairtrade and non-Fairtrade ingredients may be mixed during processing, while the volumes bought and sold are recorded.

    If it’s important to you that the ingredients are kept physically separate, read the information on the packaging rather than relying on the Fairtrade name alone.

  • Leaving allergen checks until after you’ve bought the waffles

    The syrup waffles and other waffles described here contain different combinations of ingredients, including wheat, milk, soya, egg and lupin. A similar product name doesn’t tell you enough about the ingredients.

    Read the latest label before buying and serving. The Netherlands Food and Consumer Product Safety Authority says that allergens are listed in the ingredients list.

Brands to consider

Fair Trade Original

Jumbo describes a box of Fair Trade Original mini syrup waffles containing 150 individually wrapped pieces, with a Fairtrade label for the sugar syrup used.

  • Individually wrapped minis make it easy to hand out individual portions.
  • Jumbo says this box is no longer in its online range, so don’t treat the product listing as a current buying option.

PLUS

PLUS lists Fairtrade Cocoa for its Wafels Choco Fairtrade, an egg waffle with hazelnut-flavour filling.

  • The product page names a specific Fairtrade ingredient claim and says the waffles are packed in pairs.
  • This isn’t a syrup waffle. Check the label too: the waffle described contains egg, wheat, lupin and milk, among other ingredients.

Daelmans

PLUS describes a bag of Daelmans syrup waffles containing 10 pieces.

  • Knowing how many waffles are in the pack helps you choose one to suit your group.
  • If you need a Fairtrade label, check the packaging of the variant you choose. According to PLUS product information, this variant contains wheat, soya and milk.

Syrup waffles and other waffles on Joybuy

Related products will be available soon.

Frequently asked questions

Can cocoa with a Fairtrade label always be physically traced separately?

No, not always. For cocoa, Fairtrade International allows a mass balance system, where Fairtrade and non-Fairtrade cocoa may be mixed during processing and the volumes are recorded. If keeping the cocoa physically separate matters to you, read the information about the certification mark.

Is a waffle made with Fairtrade cocoa also a Fairtrade syrup waffle?

No. The cocoa label alone doesn’t tell you what type of waffle it is. PLUS describes its Wafels Choco Fairtrade as egg waffles with hazelnut-flavour filling, not syrup waffles. So check the product description as well as the Fairtrade claim.

Which allergens should I check in waffles for a film night?

Read the allergen information on the latest packaging for every product you plan to serve. The syrup waffles and other waffles described here may contain wheat, milk, soya, egg and lupin, among other ingredients. The ingredients vary from product to product.

Can I rely on an older product page when planning a film night?

Don’t use an older product page as your final check for availability or ingredients. For example, Jumbo says that the Fair Trade Original mini syrup waffle box described is no longer in its online range. Check the latest product information when you buy, and read the label before serving.